Research

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RESEARCH AND DISCOVERY

Faculty and staff work to make Nebraska Business a place of ongoing personal discovery for all. From undergraduate and graduate students to our faculty, you’ll find a dedicated and energetic community of scholars continually striving for research excellence.

Research Impact

Research Impact

#68
In the top 100 U.S. Business Schools
Based on Faculty Publications in 24 Leading Business Journals in 2023 (According to the University of Texas Dallas)
100%
Placement of Ph.D. Graduates
150,000+
Citations to Faculty Research in Google Scholar Citations

Management

Study IDs How Business Turnover Unfolds Amid ‘Unit-Level Shocks’

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Jenna Pieper

Marketing

Nebraska Researchers Explore How Group Purchasing Organizations Help Reduce Health Care Costs

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Alok and Amit

Supply Chain Management

Lan Wins Chan Hahn Best Paper Award

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 Yingchao Lan, assistant professor of supply chain management and analytics, won the Chan Hahn Best Paper Award at the 2021 Academy of Management Conference for her paper “Ancillary Cost Implication of Multisiting Physicians and Inter-Organizational Collaboration in Health Care Delivery.” The study examines the role physicians and collaboration play into the cost and efficiency of health care delivery.

Impactful Research

Articles listed by date published.

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Latest News

Data Privacy Is a Growth Strategy

Journal(s):
Harvard Business Review

Published Date:
04-07-26

CoB Author(s):
Natalie Chisam


Protecting customer data is more than a legal or IT obligation. It can be a meaningful driver of business growth. Researchers analyzed 360 real-world company announcements about new or improved privacy practices over 14 years. They found that markets consistently rewarded firms that took privacy seriously, especially companies that had previously experienced data breaches. For leaders, the message is clear: Make privacy visible, proactive and central to the customer experience, not just a back-office requirement.


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Privacy trade-offs in international markets

Journal(s):
Journal of International Business Studies

Published Date:
02-24-26

CoB Author(s):
Natalie Chisam


Many executives view privacy regulation as a costly constraint, yet research across 24 countries shows it often delivers short‑term financial strain followed by long‑term performance gains. Companies face early compliance costs and operational friction, but over time these regulations can strengthen customer trust and improve outcomes—especially where institutions are strong and enforcement is credible. Privacy isn’t just a burden; it’s a strategic investment for leaders who think beyond the near term.


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Multi-Objective Dynamic Prioritized Routing and Scheduling for Home Healthcare Services With Cooperating Service Providers

Journal(s):
Healthcare Management Science

Published Date:
10-18-25

CoB Author(s):

Özgür M. Araz



Home health services have become a critical component of health care delivery, helping reduce pressure on hospitals. Effective delivery relies on generating optimal schedules and routes for daily patient visits and making the best use of providers’ time. This is a complex, computationally challenging problem that must be solved quickly to be practical.

We developed a dynamic home healthcare routing model that incorporates cooperating service providers, urgent requests and time-dependent travel times. We also designed new algorithms to handle multiple prioritized objectives. Our case study and experiments show that provider cooperation reduces postponed visits and travel time, while our algorithms deliver high-quality solutions within reasonable run times.


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Waging a Global Trade War Alone: The Cost of Blanket Tariffs on Friend and Foe

Journal(s):
Yeutter Institute International Trade Policy Review

Published Date:
10-02-24

CoB Author(s):
Edward Balistreri


We use an advanced model of the global economy to consider a set of scenarios consistent with the proposal to impose a minimum 60% tariff against Chinese imports and blanket minimum 10% tariff against all other US imports. The basis for the tariff rates is a proposal from former President Elect Donald Trump. Our central finding is that a global trade war between the United States and the rest of the world at these tariff rates would cost the US economy over $910 billion.


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Empirical Framework for Cournot Oligopoly With Private Information

Journal(s):
RAND Journal of Economics

Published Date:
10-01-24

CoB Author(s):
Federico Zincenko


This research introduces a methodological framework for analyzing strategic interactions in oligopoly settings where firms have private information on costs, further enhancing our understanding of competition and market behavior. The developed framework was applied to the crude-oil market, demonstrating its practical relevance.


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