Data Privacy Is a Growth Strategy
Protecting customer data is more than a legal or IT obligation. It can be a meaningful driver of business growth. Researchers analyzed 360 real-world company announcements about new or improved privacy practices over 14 years. They found that markets consistently rewarded firms that took privacy seriously, especially companies that had previously experienced data breaches. For leaders, the message is clear: Make privacy visible, proactive and central to the customer experience, not just a back-office requirement.
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