Obesity, a major health concern in the United States, has driven some consumers to become more health conscious and led to several public policy interventions affecting consumer trends, the food supply and marketing. At the University of Nebraska–Lincoln, Özgür Araz, Ron and Carol Cope professor of supply chain management and analytics, and S. Sajeesh, associate professor of marketing, recently collaborated to publish interdisciplinary research which examines how food-producing firms should respond and adapt to the evolving consumer trends and policies.
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