Spring 2024 Office Hours
Working remotely this semester. Available by appointment.
Natalie Chisam (Ph.D., University of Washington) is an Assistant Professor of Marketing at the College of Business, University of Nebraska-Lincoln. Natalie conducts empirical marketing strategy research primarily focused on data privacy. Her research appears in the Journal of the Academy of Marketing Science and the Journal of Public Policy & Marketing.
Prior to pursuing her Ph.D., Natalie worked in advertising and marketing.
Published In
Journal of the Academy of Marketing Science
Journal of Public Policy & Marketing
Refereed Publications
Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, and Bill Stewart, (2023) “A Taxonomy of Marketing Organizations,” Journal of the Academy of Marketing Science, 51, 617–635.
Natalie Chisam, Frank Germann, and Robert W. Palmatier (2022), “A Call for Research at the Public Policy–Marketing Strategy Interface,” Journal of Public Policy & Marketing, 41 (3), 213–215.
Book Chapters
Natalie Chisam, Joshua T. Beck, and Robert W. Palmatier (2022), “Relationship Marketing,” in Handbook of Business-to-Business Marketing (2nd edition), ed. Gary L. Lilien, Andrew J. Petersen, and Stefan Wuyts, Edward Elgar Publishing, 315–334.
MSI Working Papers
Natalie Chisam, Jordan W. Moffett, Kelly D. Martin, and Robert W. Palmatier (2023), “Leading on Privacy: How Firms Can Build Trust and Enhance Performance Across Authenticity Indicators,” Marketing Science Working Paper Series, https://www.msi.org/research-recap/how-shouldcompanies-implement-privacy-as-strategy/.
Natalie Chisam, Frank Germann, and Robert W. Palmatier (2023), “Navigating the Data Privacy Regulatory Landscape: How Firms Can Withstand the Negative Performance Implications,” Marketing Science Working Paper Series, https://www.msi.org/working-paper/navigating-the-data-privacy-regulatory-landscape-how-firms-can-withstand-the-negative-performance-implications/.
Undergraduate Courses
Market Research (MRKT 345) - Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.
Marketing Communication Strategy (MRKT 347) - Role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, public relations, as well as their social, economic, and legal impact. Emphasis on influence of marketing communication on consumer information processing and decision making processes and determination and evaluation of marketing communication opportunities, objectives, messages, and effort.
Teaching Interests
- Marketing Research
- Marketing Communication