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University of Nebraska–Lincoln


Natalie Chisam Photo

Natalie Chisam

Assistant Professor of Marketing
HLH 345F
P.O. Box 880492
Lincoln, NE 68588-0492
Natalie Chisam Photo
Ph.D., University of Washington, 2023
MS, University of Washington, 2021
MBA, University of Notre Dame, 2019
BS, Indiana University-Bloomington, 2013
Areas of Expertise
  • Marketing Strategy
  • Marketing Research
Research Interests
  • Marketing Strategy
  • Data Privacy
  • Marketing Law & Public Policy
  • Assistant Professor, 2023
CV November 2023
Spring 2024 Office Hours

Working remotely this semester. Available by appointment.

Natalie Chisam (Ph.D., University of Washington) is an Assistant Professor of Marketing at the College of Business, University of Nebraska-Lincoln. Natalie conducts empirical marketing strategy research primarily focused on data privacy.  Her research appears in the Journal of the Academy of Marketing Science and the Journal of Public Policy & Marketing.

Prior to pursuing her Ph.D., Natalie worked in advertising and marketing.

Published In

Journal of the Academy of Marketing Science

Journal of Public Policy & Marketing

Refereed Publications

Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, and Bill Stewart, (2023) “A Taxonomy of Marketing Organizations,” Journal of the Academy of Marketing Science, 51, 617–635.

Natalie Chisam, Frank Germann, and Robert W. Palmatier (2022), “A Call for Research at the Public Policy–Marketing Strategy Interface,” Journal of Public Policy & Marketing, 41 (3), 213–215.

Book Chapters

Natalie Chisam, Joshua T. Beck, and Robert W. Palmatier (2022), “Relationship Marketing,” in Handbook of Business-to-Business Marketing (2nd edition), ed. Gary L. Lilien, Andrew J. Petersen, and Stefan Wuyts, Edward Elgar Publishing, 315–334.

MSI Working Papers

Natalie Chisam, Jordan W. Moffett, Kelly D. Martin, and Robert W. Palmatier (2023), “Leading on Privacy: How Firms Can Build Trust and Enhance Performance Across Authenticity Indicators,” Marketing Science Working Paper Series,

Natalie Chisam, Frank Germann, and Robert W. Palmatier (2023), “Navigating the Data Privacy Regulatory Landscape: How Firms Can Withstand the Negative Performance Implications,” Marketing Science Working Paper Series,


Undergraduate Courses

Market Research (MRKT 345) - Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.

Marketing Communication Strategy (MRKT 347) - Role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, public relations, as well as their social, economic, and legal impact. Emphasis on influence of marketing communication on consumer information processing and decision making processes and determination and evaluation of marketing communication opportunities, objectives, messages, and effort.

Teaching Interests
  • Marketing Research
  • Marketing Communication
Professional Service
  • Ad Hoc Reviewer for the Journal of Public Policy & Marketing
  • American Marketing Association, Doctoral Student Liaison for the AMA Retail and Pricing SIG
  • University of Washington James B. Wiley Endowed Ph.D. Fellowship
  • University of Washington Gary Wipfler Distinguished Leader Fellowship
  • University of Washington EMBA Outstanding Teaching Assistant Award
  • Notre Dame Dean's Award (awarded to the top student who demonstrates strong leadership amongst classmates, shows promise for future professional success, and has a strong record of scholarship as selected by faculty)
  • Notre Dame Donna M. Sclafani Memorial Award (presented to an outstanding female MBA marketing student as voted by the Department of Marketing faculty)
  • Notre Dame 2018 Brogan Award (given to top-four female students ranked by GPA)
  • Notre Dame Forté Fellowship ($40,000 per year scholarship awarded to female students recognized for academic aptitude, leadership, and future potential)
    Marketing Strategy Consortium Fellow, 2022