Spring 2025 Office Hours

Mondays and Wednesdays, 11 a.m.-Noon, HLH 345F | and by appointment

Biography

Natalie Chisam (Ph.D., University of Washington) is an Assistant Professor of Marketing at the College of Business, University of Nebraska-Lincoln. Natalie conducts empirical marketing strategy research primarily focused on data privacy.  Her research appears in the Journal of the Academy of Marketing Science and the Journal of Public Policy & Marketing.

Prior to pursuing her Ph.D., Natalie worked in advertising and marketing.

Published In

Journal of the Academy of Marketing Science

Journal of Public Policy & Marketing

Refereed Publications

Mehdi Nezami, Natalie Chisam, and Robert W. Palmatier (2025), “Network Centrality and Firm Performance: A Meta-Analysis,” Journal of the Academy of Marketing Science, 53 (1), 79–104.

Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, and Bill Stewart, (2023) “A Taxonomy of Marketing Organizations,” Journal of the Academy of Marketing Science, 51, 617–635.

Natalie Chisam, Frank Germann, and Robert W. Palmatier (2022), “A Call for Research at the Public Policy–Marketing Strategy Interface,” Journal of Public Policy & Marketing, 41 (3), 213–215.

Book Chapters

Natalie Chisam, Joshua T. Beck, and Robert W. Palmatier (2022), “Relationship Marketing,” in Handbook of Business-to-Business Marketing (2nd edition), ed. Gary L. Lilien, Andrew J. Petersen, and Stefan Wuyts, Edward Elgar Publishing, 315–334.

MSI Working Papers

Natalie Chisam, Jordan W. Moffett, Kelly D. Martin, and Robert W. Palmatier (2023), “Leading on Privacy: How Firms Can Build Trust and Enhance Performance Across Authenticity Indicators,” Marketing Science Working Paper Series, https://www.msi.org/working-paper/leading-on-privacy-how-firms-can-build-trust-and-enhance-performance-across-authenticity-indicators/

Natalie Chisam, Frank Germann, and Robert W. Palmatier (2023), “Navigating the Data Privacy Regulatory Landscape: How Firms Can Withstand the Negative Performance Implications,” Marketing Science Working Paper Series, https://www.msi.org/working-paper/navigating-the-data-privacy-regulatory-landscape-how-firms-can-withstand-the-negative-performance-implications/.

Research Awards

• Journal of the Academy of Marketing Science Sheth Foundation Best Paper Award Finalist (Volume 51; 2023)

Undergraduate Courses

Market Research (MRKT 345) - Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.

Teaching Interests

• Marketing Research

Professional Service

• Sales and Marketing Strategy (SAMS) Institute, Associate Executive Director (2019-Present)
• AMA Innovation, Technology, and Interactivity Special Interest Group (TechSIG) Vice President for Engagement (2024-Present)
• Ad Hoc Journal Reviewer for Journal of Marketing and Journal of Public Policy & Marketing
• Conference Track Reviewer for American Marketing Association Summer Conference, American Marketing Association Winter Conference, and American Marketing Association Marketing and Public Policy Conference

Awards

• University of Nebraska–Lincoln College of Business Dean’s Coin Recipient (2025)
• Certificate of Recognition for Contributions to Students (2025; awarded on behalf of the University of Nebraska–Lincoln Division of Student Life, Teaching Council, and Parents & Family Association to faculty and staff members who have made significant contributions to students’ lives)
• University of Nebraska–Lincoln College of Business Emerging Scholar Research Award Nominee (2025)
• Delta Sigma Pi Faculty of the Month, awarded to College of Business faculty who demonstrate exceptional dedication to their students (February 2025)
• University of Nebraska–Lincoln College of Business Teaching and Learning Center Learning Community Grant (2024)
• Journal of the Academy of Marketing Science Sheth Foundation Best Paper Award Finalist (2023)
• University of Nebraska–Lincoln College of Business Distinguished Teaching Award Finalist (2023)
• University of Washington James B. Wiley Endowed PhD Fellowship (2023; $25,000 scholarship)
• University of Washington Gary Wipfler Distinguished Leader Fellowship (2019–2023; $5,000 per year scholarship)
• University of Washington EMBA Outstanding Teaching Assistant Award (2023)
• Marketing Strategy Consortium Fellow (2022)
• Notre Dame Dean’s Award (2019; $1,000, awarded to the top student who demonstrates strong leadership amongst classmates, shows promise for future professional success, and has a strong record of scholarship as selected by faculty)
• Notre Dame Donna M. Sclafani Memorial Award (2019; $1,000, presented to an outstanding female MBA marketing student as voted by the Department of Marketing faculty)
• Notre Dame Forté Fellowship (2017–2019; $40,000 per year scholarship awarded to female students recognized for academic aptitude, leadership, and future potential)
• Notre Dame 2018 Brogan Award (2018; $6,000, given to top four female students ranked by GPA)