Like many international students, Jermaine Yin Mun Kaw didn’t have the luxury of a campus tour before deciding to come to the University of Nebraska–Lincoln. She relied on websites, social media and testimonials from other Malaysian students to help make her higher education choice.
Now, as a social media and marketing intern with the College of Business, Kaw, uses her personal experience and eye for marketing to promote Nebraska to fellow Malaysian students and other international communities.
“I use a lot of my connections with minority students to feature them for admissions content on social media so we can spread that awareness and share stories that might be overlooked,” she said.
Her time at Nebraska has been marked by involvement in several Asian-interest groups, like NUMSA (Nebraska University Malaysian Student Association) and Delta Phi Lambda sorority. For each, she’s taken on social media management and communication roles that have honed her skill set and allowed her to broadcast the university’s international student experience.
“I’ve gotten a lot of opportunities to make videos targeted toward international students so they can experience what it’s like to be in Nebraska and have that perspective,” Kaw said. “I really want to encourage people to get out of their comfort zones.”
Getting out of her own comfort zone meant being intentional about networking with fellow students and integrating into the broader campus community, including as part of the Delta Sigma Pi professional business fraternity and in her internship.
Stephanie Smith, social media and design coordinator, helps develop the interns in the Communications, Marketing and External Relations Office in Howard L. Hawks Hall and shared how Kaw brought global insight to team meetings.
"She brought amazing international and marketing savvy and worked closely with our team and other interns to further develop many ideas into noteworthy and engaging content. She paid attention to trends on the different platforms and applied them," said Smith.
Smith shared how Kaw quickly adapted the popular "Corn Kid" meme into a College of Business building highlight reel for Instagram and how she often features individuals from around the college community in short videos and photos.
“I’d say I was a very different person before coming here. I was really shy and wouldn’t talk to anybody,” Kaw said. “But once I got here, I was in survival mode. I forced myself to raise my hand in class and even compliment someone, which took a lot of practice.”
She says it is important for students to be aware of the wide range of international student experiences.
“I don’t really have an accent, so people tend to think that I’m from here and think the same way as them,” she said. “So it’s important for people to recognize that international students can have different perceptions and perspectives.”
To learn more about becoming an international student studying in the College of Business, visit: https://business.unl.edu/international.
Published: April 13, 2023