Dr. Alok Kumar, associate professor of marketing and W. W. Marshall College Professor, explores the existing literature on American multinational corporations (MNCs) within marketing. Although MNCs represent a common and complex organizational form, there is little research devoted to channel management from an MNC perspective. Aiming to address this gap, Kumar and his co-authors, including Dr. Amit Saini, professor of marketing and W. W. Marshall College Professor at Nebraska, propose an organizing framework to spur and guide further research.