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University of Nebraska–Lincoln


Todd Thornock

Assistant Professor of Accountancy
HLH 445 C
P.O. Box 880488
Lincoln, NE 68588-0488
(402) 472-4125
Todd Thornock Photo
PhD in Accounting, University of Texas at Austin (2011)
Master of Science in Accounting, University of Texas at Austin (2009)
Master of Accountancy, Brigham Young University (2002)
Bachelor of Science, Brigham Young University (2002)
Associates of Science and Art, Ricks College (1996)
Areas of Expertise
  • Performance Feedback
  • Management Control Systems
  • Incentive Compensation
  • Personality and Individual Differences
  • Decision Making
Vita - Todd Thornock - 10-31-19.docx
CliftonStrengths ®
  • Learner
  • Connectedness
  • Belief
  • Developer
  • Input

Todd has walked the path of accounting, from undergraduate education to public practice, from academic research to graduate instruction. He loves searching for why decision makers do what they do and how to help them make better decisions. His research has focused on the effects of feedback, incentives, and control systems on performance and how personalities might interact with these. He has also researched how control and evaluations system features affect decision-making. Todd enjoys being with his family more than accounting and playing basketball only very slightly less.

Todd's research is published in Contemporary Accounting Research, Accounting, Organizations and Society, Management Accounting Research, Journal of Management Accounting Research, and Advances in Accounting.

Selected Publications/Articles
  • Holderness, D. K., K. J. Olsen, and T. A Thornock. 2020. Assigned versus chosen relative performance information: The effect of feedback frequency on performance.  Journal of Management Accounting Research 32(1): 137-158.
  • Cannon, J. N., and T. A. Thornock. 2019. How do managers react to a peer’s situation?  The influence of environmental similarity on budgetary reporting.  Management Accounting Research 44: 12–25.
  • Holderness, D. K., K. J. Olsen, and T. A. Thornock. 2017. Who are you to tell me that?! The moderating effect of performance feedback source and psychological entitlement on individual performance.  Journal of Management Accounting Research 29 (2): 33–46.
  • Thornock, T. A. 2016. How the timing of performance feedback impacts individual performance.  Accounting, Organizations and Society 55: 1–11.
  • Kachelmeier, S. J., T. A. Thornock, and M. G. Williamson. 2016. Communicated values as informal controls: Gaining accuracy while undermining productivity?  Contemporary Accounting Research 33 (4): 1411–1434.
  • Krumwiede, K. R., M. R. Swain, T. A. Thornock, and D. L. Eggett. 2013. The effects of task outcome feedback and broad domain evaluation experience on the use of unique scorecard measures.  Advances in Accounting 29: 205–217.

Managerial Accounting (ACCT 308) - Internal accounting as a tool to generate information for managerial planning and control. Conventional and computer problem materials are used to develop understanding of operating and capital budgets, standard costs, incremental concepts, relevant costs, transfer pricing, and responsibility and profit center reports as a means of analysis as well as techniques of measurement.

Introductory Accounting I (ACCT 201H) - (For CoB Honors Academy Students) Fundamentals of accounting, reporting, and analysis to understand financial, managerial, and business concepts and practices.

  • Institute of Management Accountants Lybrand Award Certificate of Merit