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University of Nebraska–Lincoln


Todd Thornock Photo

Todd Thornock

Assistant Professor of Accountancy
HLH 445 C
P.O. Box 880488
Lincoln, NE 68588-0488
(402) 472-2337
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Todd Thornock Photo
PhD in Accounting, University of Texas at Austin (2011)
Master of Science in Accounting, University of Texas at Austin (2009)
Master of Accountancy, Brigham Young University (2002)
Bachelor of Science, Brigham Young University (2002)
Associates of Science and Art, Ricks College (1996)
Areas of Expertise
  • Performance Feedback
  • Management Control Systems
  • Incentive Compensation
  • Personality and Individual Differences
  • Decision Making
Research Interests
  • Managerial accounting
  • management control systems
  • performance feedback
  • performance evaluation
  • incentives
Vita - Todd Thornock - Fall 2021
CliftonStrengths ®
  • Learner
  • Connectedness
  • Belief
  • Developer
  • Input

Todd has walked the path of accounting, from undergraduate education to public practice, from academic research to graduate instruction. He loves searching for why decision makers do what they do and how to help them make better decisions. His research has focused on the effects of feedback, incentives, and control systems on performance and how personalities might interact with these. He has also researched how control and evaluations system features affect decision-making. Todd enjoys being with his family more than accounting and playing basketball only very slightly less.

Todd's research is published in Contemporary Accounting Research, Accounting, Organizations and Society, Management Accounting Research, Journal of Management Accounting Research, and Advances in Accounting.

Selected Publications/Articles
  • Chan, E. W., and T. A. Thornock. 2022. Disaggregated versus holistic performance evaluations in a promotion setting.  Journal of Management Accounting Research (forthcoming).
  • Erickson, D., D. K. Holderness, K. J. Olsen, and T. A. Thornock. 2021. Feedback with feeling? How emotional language in feedback affects individual performance. Accounting, Organizations and Society (forthcoming).
  • Holderness, D. K., K. J. Olsen, T. A. Thornock, and E. C. Tomlinson. 2021. Will someone be checking my work? The effect of psychological entitlement and the expectation of being monitored on task performance and misreporting. Accounting Horizons (forthcoming).
  • Thomas, T. F., and T. A. Thornock. 2021. How incomplete information of team member contributions affects subsequent contributions: The moderating role of social value orientation. Journal of Management Accounting Research 33(3): 145-161.
  • Holderness, D. K., K. J. Olsen, and T. A Thornock. 2020. Assigned versus chosen relative performance information: The effect of feedback frequency on performance.  Journal of Management Accounting Research 32(1): 137-158.
  • Cannon, J. N., and T. A. Thornock. 2019. How do managers react to a peer’s situation?  The influence of environmental similarity on budgetary reporting.  Management Accounting Research 44: 12–25.
  • Holderness, D. K., K. J. Olsen, and T. A. Thornock. 2017. Who are you to tell me that?! The moderating effect of performance feedback source and psychological entitlement on individual performance.  Journal of Management Accounting Research 29 (2): 33–46.
  • Thornock, T. A. 2016. How the timing of performance feedback impacts individual performance.  Accounting, Organizations and Society 55: 1–11.
  • Kachelmeier, S. J., T. A. Thornock, and M. G. Williamson. 2016. Communicated values as informal controls: Gaining accuracy while undermining productivity?  Contemporary Accounting Research 33 (4): 1411–1434.
  • Krumwiede, K. R., M. R. Swain, T. A. Thornock, and D. L. Eggett. 2013. The effects of task outcome feedback and broad domain evaluation experience on the use of unique scorecard measures.  Advances in Accounting 29: 205–217.

Managerial Accounting (ACCT 308) - Internal accounting as a tool to generate information for managerial planning and control. Conventional and computer problem materials are used to develop understanding of operating and capital budgets, standard costs, incremental concepts, relevant costs, transfer pricing, and responsibility and profit center reports as a means of analysis as well as techniques of measurement.

Introductory Accounting I (ACCT 201H) - (For CoB Honors Academy Students) Fundamentals of accounting, reporting, and analysis to understand financial, managerial, and business concepts and practices.

Journal Service

Ad hoc reviewer – The Accounting Review (3), Contemporary Accounting Research (5), Accounting, Organizations and Society (2), Journal of Management Accounting Research (7), Management Accounting Research (6), Behavioral Research in Accounting (2), Journal of Information Systems (2), Journal of Business Ethics (2), European Accounting Review (1), Accounting Perspectives (1), Advances in Accounting Behavioral Research (1), Accounting and the Public Interest (1)


Academy Service

Co-Lead (Management Accounting Section) – 2022 AAA Annual Meeting

Committee member – Best Paper at the (Management Accounting Section) Midyear Meeting Award Selection Committee


Other Service

Organizer – Management Accounting Experimental Research Brownbag (MAERBB) – Formed January 2015 (37 events to date)

Co-Organizer – Audit Experimental Brownbag (AEBB) – Formed February 2019 (4 events to date)

  • Institute of Management Accountants Lybrand Award Certificate of Merit