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Profile

Chad Mardesen

Assistant Professor of Practice in Marketing
Marketing
HLH 335 Q
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-3120
cmardesen@unl.edu
Chad Mardesen Photo
Education
MBA, Bellevue University
BA, Iowa State University
Areas of Expertise
  • E-Commerce Marketing
  • Sales Management
  • Customer Service
  • Direct Response Marketing
  • Event Planning
Appointments
  • Assistant Professor of Practice, 2014
  • IBUS Fellow, 2016
Vita
Vita February 2021
Spring 2021 Office Hours

Virtual Office Hours, 11:00 a.m. - Noon, Tuesday and Thursday, and by appointment | https://go.unl.edu/s2021officehours | Working remotely other days of the week

Biography

Chad Mardesen earned a bachelor of arts in journalism and mass communications from Iowa State University and his MBA from Bellevue University. He has over 20 years of marketing and event management. Most recently Mardesen was a territory manager for Nike Golf responsible for building Nike into the premier golf brand in the region.

Prior to joining Nike, Mardesen was the Tournament Director of the Cox Classic presented by Lexus of Omaha golf tournament on the PGA Tour/Web.com Tour where he managed a staff responsible for sales, marketing, operations and fundraising. His expertise is in marketing, sales, advertising, customer service, event planning, direct response advertising and sports.

Links

CBA's Certificate Program in Sales Excellence: https://business.unl.edu/academic-programs/programs-and-degrees/sales-center/

Undergraduate Courses

Sales Communication (MRKT 257) - Provides an introduction to the fundamentals of sales communication including verbal, listening and written skills. Students learn the various components of the selling process, develop a written selling plan, and gain experience in executing each step of the selling process through role-play exercises.

Advanced Professional Selling (MRKT 357) - Professional selling theory and practice. Sales processes, planning and delivery of sales presentations, and developing personal communications skills needed for professional selling. Professional selling practice and individual feedback for improvement. Ethical issues.

Sports & Event Marketing (MRKT 428) - Focuses on the development, promotion, and implementation of various forms of consumer experiences. Topics include, but are not limited to sports participation, sporting events, concerts, theatrical performances, museums, renaissance fairs, and theme parks. Topics covered will also include the planning, promotion, and logistical support needed to provide a meaningful experience to consumers.

Key Account Selling (MRKT 460) - Teaches how to segment key accounts, how to identify high-margin business opportunities, how to sell to complex enterprises, and how to manage a Key Account team. Students practice key account presentations through role-play exercises and make actual calls and presentations to businesses in the region.

Professional Service

Member, Board of Directors, Governor's Council to Keep Nebraska Beautiful. (2010 - Present).

Member, Board of Directors of a Professional Organization, Cystic Fibrosis Foundation Nebraska Chapter. (2010 - Present).

Graduate - Leadership Omaha, Class 35. (2012).

Department Service

Committee Member, Department of Marketing Grade Appeal Committee. (September 2017 - Present).

Coordinator, 2019 Center for Sales Excellence Golf Tournament. (October 2019).

Committee Member, Assistant Professor of Practice Search Committee. (August 2019 - September 2019).

Coordinator, 2018 Center for Sales Excellence Golf Tournament. (October 2018).

Coordinator, 2017 Center for Sales Excellence Golf Tournament. (August 2016 - May 2017).

Coordinator, 2016 Center for Sales Excellence Golf Tournament. (August 2015 - May 2016).

Committee Member, Center for Sales Excellence Professor of Practice Search Committee. (March 2015 - September 2015).

College Service

Faculty Advisor, Sports Business Association. (August 2015 - Present).

University Service

Marshall Corps. (May 2019 - Present).

Public Service

Board Member, DREAM Foundation/Warren Academy Board of Directors. (December 2017 - Present).

Officer, President/Elect/Past, Omaha Community Service Foundation Board. (2015 - Present).

Committee Member, Governor's Council Keep Nebraska Beautiful, Lincoln, NE. (2010 - Present).

Awards

Faculty Teaching Award, Department of Marketing, College of Business, University of Nebraska-Lincoln, Teaching. (May 2020).

Nominated, 2019-2020 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business Administration. (December 2019).

Recipient of Certificate of Recognition for Contributions to Students from the Parents Association and the Teaching Council of the University of Nebraska. (2018).

Inducted into Delta Sigma Pi. (2018).

Nominated, 2017-2018 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business Administration. (December 2017).

Most Valuable Professor, Beta Theta Pi, University of Nebraska-Lincoln Chapter. (November 2017).

Nominated, 2015-2016 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business Administration. (February 2016).

Most Valuable Professor, Delta Sigma Pi, University of Nebraska-Lincoln Chapter. (November 2015).

Nominated, 2014-2015 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business Administration. (February 2015).