Chad Mardesen

Assistant Professor of Practice
Marketing
HLH 335 Q
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-3120
cmardesen@unl.edu
Chad Mardesen Photo
Education
MBA, Bellevue University
BA, Iowa State University
Areas of Expertise
  • E-Commerce Marketing
  • Sales Management
  • Customer Service
  • Direct Response Marketing
  • Event Planning
Appointments
  • Assistant Professor of Practice, 2014
  • IBUS Fellow, 2016
Vita
Chad Mardesen Vita
Biography

Chad Mardesen earned a bachelor of arts in journalism and mass communications from Iowa State University and his MBA from Bellevue University. He has over 20 years of marketing and event management. Most recently Mardesen was a territory manager for Nike Golf responsible for building Nike into the premier golf brand in the region.

Prior to joining Nike, Mardesen was the Tournament Director of the Cox Classic presented by Lexus of Omaha golf tournament on the PGA Tour/Web.com Tour where he managed a staff responsible for sales, marketing, operations and fundraising. His expertise is in marketing, sales, advertising, customer service, event planning, direct response advertising and sports.

Links

CBA's Certificate Program in Sales Excellence: https://business.unl.edu/academic-programs/programs-and-degrees/sales-center/

Undergraduate Courses

Sales Communication (MRKT 257) - Provides an introduction to the fundamentals of sales communication including verbal, listening and written skills. Students learn the various components of the selling process, develop a written selling plan, and gain experience in executing each step of the selling process through role-play exercises.

Advanced Professional Selling (MRKT 357) - Professional selling theory and practice. Sales processes, planning and delivery of sales presentations, and developing personal communications skills needed for professional selling. Professional selling practice and individual feedback for improvement. Ethical issues.

Sports & Event Marketing (MRKT 428) - Focuses on the development, promotion, and implementation of various forms of consumer experiences. Topics include, but are not limited to sports participation, sporting events, concerts, theatrical performances, museums, renaissance fairs, and theme parks. Topics covered will also include the planning, promotion, and logistical support needed to provide a meaningful experience to consumers.

Key Account Selling (MRKT 460) - Teaches how to segment key accounts, how to identify high-margin business opportunities, how to sell to complex enterprises, and how to manage a Key Account team. Students practice key account presentations through role-play exercises and make actual calls and presentations to businesses in the region.

Awards

Recipient of Certificate of Recognition for Contributions to Students from the Parents Association and the Teaching Council of the University of Nebraska. (2018).

Nominated, 2017-2018 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business Administration. (December 2017).

Most Valuable Professor, Beta Theta Pi, University of Nebraska-Lincoln Chapter. (November 2017).

Nominated, 2015-2016 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business Administration. (February 2016).

Most Valuable Professor, Delta Sigma Pi, University of Nebraska-Lincoln Chapter. (November 2015).

Nominated, 2014-2015 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business Administration. (February 2015).