Love and generosity will be in the air during the Glow Big Red — 24 Hours of Husker Giving campaign, from noon to noon, Feb. 14-15. During those hours, Huskers around the world are invited to support the university they love by making a Valentine's gift at glowbigred.unl.edu to support scholarships, colleges and other important causes. To go directly to the College of Business Glow Big Red webpage, click here.

"It's time for us to come together and show our love for the College of Business. Your gift during Glow Big Red combines with others to support our greatest mission-critical needs. They include student scholarships, innovative programs and other new initiatives that drive discovery, create opportunity and empower individuals to lead the future of business in Nebraska and beyond," said Kathy Farrell, James Jr. and Susan Stuart Endowed Dean and professor of finance.

College of Business supporters can choose from 15 funds to give to during the event. Each impacts students, whether in the form of scholarships, hands-on learning experiences or program development. Gifts totaling $65 or more receive a Huskers stocking hat created exclusively for Glow Big Red 2024.

"You can build momentum for the event by making an early gift of any size to one of the College of Business funds. Many funds have matching gifts or additional donations to unlock based on the number of gifts made," said Farrell.

This year’s goal is 5,000 gifts during Glow Big Red, which started in 2019 in recognition of the university's 150th anniversary. Last year, the Nebraska Business community raised $48,300 with 420 gifts.

Husker Nation can uplift students and make a meaningful impact in their lives in three ways:

• GIVE: Make a gift of $5 or more to your favorite cause during the 24-hour period to help reach the goal of 5,000 gifts. Donors who make a gift of at least $65 will receive a Husker stocking hat. The giving day website is open to receive gifts anytime before noon Feb. 15.
• SHARE: Show your Valentine’s Day love by spreading the word on social media using the hashtag #GlowBigRed.
• GLOW: Show others how your heart glows big for UNL by lighting up your room, home or business.

Additional information about Glow Big Red, options for giving and ways to track the event’s progress can be found at glowbigred.unl.edu.