Kate Reyome, ’20, came to the College of Business with a fascination for fashion and a goal of one day owning her own women’s clothing boutique. Focusing on her goals, she majored in business administration.
As a buyer for Ash & Ash Co., Reyome is responsible for bringing trending merchandise to the apparel store.
“A friend introduced the textiles, merchandising and fashion design major to me. I took a couple of classes as electives and decided to switch majors,” she said.
Reyome felt uneasy about the transition to a new college. She enjoyed her classes at the College of Business and worried about making the wrong choice.
Her former sorority advisor, Kim Smith, associate director of Communications, Marketing and External Relations at Nebraska Business, helped. Smith shared the value and versatility the business minor provided for any major.
“We talked about how the business minor would help her reach her goals and make business decisions. The minor, paired with her major, enables her to approach work in a way that makes good business sense,” Smith said.
After graduation, Reyome applied what she learned to selecting trend-setting merchandise for the store as a buyer for Ash & Ash Co., a boutique in Lincoln. During COVID-19, she found the marketing side of her minor helped her increase online shopping.
“There was a lot more pressure to do effective online marketing early on during the pandemic as our main income came from online sales,” Reyome said. “Knowing how to do trend research or market to a certain age group, gender or location, which I learned in my business minor, was very helpful.”