Research

This research uncovers three distinct types of marketing organizations, challenging the common debate about their role. While some believe marketers control all marketing decisions, others see them as simply promoting work done by other departments. The authors reveals three categories: Growth Champions (17%), which actively drive business growth, aligning with the traditional view of marketing's influence; Service Providers (43%), primarily focused on supporting other departments, reflecting a more limited scope for marketing; and Marcom Leaders (40%), which excel at branding and communication, shaping the company's image. This framework provides a clearer understanding of the diverse roles marketing can play in different companies. It offers valuable insights for businesses to optimize their marketing functions and address long-standing questions about marketing's true impact.

This work examines how a shock that affects an entire unit influences the pattern of collective turnover. It introduces the importance of accounting for a potential delay in the turnover response and a disruption phase characterized by abnormal turnover, and it studies how the pattern of collective turnover changes because of characteristics of the shock and its context. This work is important for better pinpointing events that spur collective turnover and understanding and making predictions about how and when shocks affect collective turnover in the unit – not just the total turnover expected in the unit.

This research considers the impacts of the COVID-19 pandemic and associated government policies on the global trading system and its ability to deliver food to impoverished people. Income and price shocks are considered as they impact the ability of low-income households to acquire food. We estimate the impact of the pandemic on food security in 80 countries. We find increased food insecurity predominantly driven by income rather than price shocks.

Gender and the Dismal Science examines the role of women in the economics profession from the late nineteenth century to the postwar period. Drawing on material from the AEA archives and novel data sets, she exposes the challenges that women faced in the early years of the discipline -- revealing the historical roots of the homogeneity of economics and shedding light on why biases against women persist today.

Obesity, a major health concern in the United States, has driven some consumers to become more health conscious and led to several public policy interventions affecting consumer trends, the food supply and marketing. At the University of Nebraska–Lincoln, Özgür Araz, department chair and Ron and Carol Cope professor of supply chain management and analytics, and S. Sajeesh, Nathan J Gold Distinguished Professor of Marketing and associate professor of marketing, recently collaborated to publish interdisciplinary research which examines how food-producing firms should respond and adapt to the evolving consumer trends and policies.

The phrase “stay in your lane” is commonly used to affirm the importance of doing your assigned tasks and only your assigned tasks. If you see an important task that needs to be done that isn’t your responsibility, should you do it? Before you decide whether to switch lanes, consider the authors’ research, based on observations and recordings of first responders completing mass-casualty incident simulations. They’ve identified three essential lessons to consider. First, be mindful of the environment. Second, beware of crossing team boundaries. Finally, remember to update your team and leaders. You don’t necessarily need to stay in your lane — just be sure to merge both out of your lane and back in appropriately.