Design Thinking: A Systemic Approach to Innovation in the Workplace
Design Thinking: A Systemic Approach to Innovation in the Workplace
Design Thinking Register

Innovation and Design Thinking: Sparking Your Creative Confidence in the Workplace

Thursday, August 29 and Friday, September 13, 2019, 8:00 a.m. - 5:00 p.m.

Location: University of Nebraska-Lincoln Howard L. Hawks Hall Room 202 at 14th and Vine, Lincoln, Nebraska

Program Cost: $659

Breakfast, Lunch, Snacks and Parking Validation Included

Register Now

Mark Pogue teaching

This 2-day program offers an immersive and hands-on approach to innovation and problem-solving, using Design Thinking and the Business Model Canvas. Design Thinking is fast becoming the go-to methodology for companies like Proctor & Gamble, IBM, Intuit and AirBnB, who understand that innovation is central to their strategy and marketing. Similarly, the Business Model Canvas is a widely-used tool for visualizing and testing new business innovations and models. You’ll apply proven, systematic and solution-based approaches to problems you currently face, using observation, empathy, brainstorming, visualization, prototyping and experimentation to generate and test ideas. By the end of the program you will have acquired the creative confidence to help you:

Take action when opportunities arise;
Generate innovative and relevant business ideas;
Determine which ideas are likely to succeed and to create value; and
Identify, document and present new ideas, opportunities and business solutions efficiently and practically.

Who Should Attend?

Anyone interested in how to be more inventive and creative in the way they problem solve, market and generally run their business, should attend this program. You'll gain the tools necessary to help you take a more methodoical approach to your decision making and help you better decide which ideas are best for you and your business. If you feel like your employees, business and leadership would benefit from this knowledge, please join us for this two-day certificate program!

Program Facilitators

Sam Nelson

Sam Nelson

Dr. Samuel A. Nelson earned his Ph.D. in management from the University of Nebraska–Lincoln in 2011. He joined the college in 2012 and serves as the Director of the Center for Entrepreneurship since April 2015. His research interests include corporate persona, entrepreneurship education and psychological capital. Nelson was integral in the design of the UNL entrepreneurship curriculum.

Samantha Fairclough

Samantha Fairclough

Dr. Samantha Fairclough is Associate Director of the Center for Entrepreneurship and assistant professor of practice in management. She earned her Ph.D. in management from the University of Oxford in 2009. Her research interests include the creation and maintenance of elite organizational groups, the factors which influence clients’ choice of professional service provider, and the cultural and social factors that enable or constrain innovation and entrepreneurship.


Unlu, Emre
Executive Director of Executive Education
HLH 201 H
P.O. Box 880405
Lincoln, NE 68588-0405