Swarup Saha

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Swarup Saha

Ph.D. Student in Marketing Marketing University of Nebraska-Lincoln

Swarup is a Ph.D. Student at UNL. His primary research interests are in sales, strategy, and B2B marketing. He received his Master’s in Marketing Analytics from Clark University with a Fulbright Scholarship. Before that, he earned his MBA from the Institute of Business Administration (IBA), University of Dhaka.

He has experience both in corporate and academia. He has served as a faculty at IBA, University of Dhaka, and taught Principles of Marketing, Marketing Management, Brand Management, and Digital Marketing. Before joining academia, he worked at General Electric (GE) International Inc. He accomplished assignments at home and abroad as part of his career at GE.

Education

Master of Science (Marketing Analytics), Clark University
MBA (Finance), IBA, University of Dhaka, Bangladesh
Bachelor of Business Administration (Marketing), Shahjalal University of Science and Technology, Bangladesh.

Research Interests

  • Sales
  • B2B Marketing
  • Marketing Strategy

Courses

Teaching Interests

  • Marketing Management
  • Marketing Communication
  • B2B Marketing
  • Marketing Strategy