Education

• Ph.D., University of Pittsburgh, 2025
• MBA, Indian Institute of Management, Calcutta, 2017
• Bachelor of Technology in Computer Science and Engineering, Pondicherry University, 2015

Areas of Expertise

• Marketing Strategy
• Text and Image Analytics
• Digital Marketing

Research Interests

• Digital Platforms
• New Technologies (AR/VR)
• Online Communities
• User Engagement

Appointments

• Assistant Professor, 2025

Undergraduate Courses

Marketing Research (MRKT 345) - Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.

Marketing Analytics (MRKT 350) - Introduction to analytical methods of marketing analysis for marketing decisions using data-based cases, including choice models, mapping methods, clustering and mixture regression models, conjoint analysis, sales response models, and data visualization. Applications are in the areas of customer value assessment, segmentation, targeting, brand positioning, new product development, and resource allocation.

Teaching Interests

• Marketing Analytics
• Marketing Research
• Digital Marketing

Service

Professional Service

• Co-author, Journal of Marketing Research Scholarly Insights Blog (2024)
• Production Manager, JM Buzz Podcast, Journal of Marketing (Fall 2022, 2023-2024)
• Adhoc Reviewer, Academy of Marketing Science Annual Conference (2023)

Noteworthy

Awards

• Finalist, AMS Mary Kay Dissertation Proposal Award (2025)
• Arjang A. Assad Endowed Doctoral Student Award, University of Pittsburgh (2025)
• AMA TechSIG Doctoral Student Award (2025)
• AMA Marketing Strategy SIG Doctoral Student Research Award (2024)
• AMA-Sheth Foundation Doctoral Consortium Fellow, BI Norwegian Business School (2023)
• Marketing Strategy Doctoral Consortium Fellow, University of Georgia (2023)
• Sheth PhD Fellow Award, University of Pittsburgh (2023)
• ISMS Doctoral Consortium Fellow, University of Chicago, Virtual (2022)
• Roger S. Albrandt Fellowship, University of Pittsburgh (2020-2025)
• Dean Assad Excellence in Marketing Research and Education Award, University of Pittsburgh (2021)
• Sheth Scholar Fellowship, University of Pittsburgh (2020)
• Student Exchange via Merit List - Jonkoping International Business School, Sweden (2016)
• Undergrad Merit Scholarship - Government of Puducherry (2015)