Dr. Yunxia (Peter) Zhu earned his Ph.D. in Operations Management from the Naveen Jindal School of Management at the University of Texas at Dallas. He also received a Master of Science in Supply Chain Management from the University of Texas at Dallas and a Master of Science in Supply Chain Management from the Weatherhead School of Management at Case Western Reserve University. He received his Bachelor of Science in Operations Research from the School of Management at Fudan University.

Prior to joining Nebraska, Dr. Zhu was an assistant professor of supply chain management at Rider University in Lawrenceville, New Jersey. He also taught operations management as a visiting assistant professor at Mays Business School at Texas A&M University in College Station, Texas. Before earning his master’s degrees, he gained industry experience as a business analyst at an international trade company in Shanghai, China.

Dr. Zhu's research interests include supply chain management, health care management, and social networks. He currently serves as a Senior Editor at Production and Operations Management. His research has been published at Management Science, Manufacturing & Service Operations Management, Production and Operations Management, INFORMS Journal on Computing, and IISE Transactions.

Selected Publications/Articles

• Yiwei Huang, Yunxia Zhu, Mayukh Majumdar, Bala Shetty, Chelliah Sriskandarajah, 2024. “Managing Coins for Depository Institutions in Coin Supply Chains for Improved Circulation,” Production and Operations Management, 33(3) 621-644. https://doi.org/10.1177/10591478231224962.
• Rakesh Mallipeddi, Subodha Kumar, Chelliah Sriskandarajah, Yunxia Zhu, 2022. “A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers,” Management Science, 68(1) 75-104. https://doi.org/10.1287/mnsc.2020.3899.
• Yunxia Zhu, Milind Dawande, Nagesh Gavirneni, Vaidyanathan Jayaraman, 2021. “Industrial Symbiosis: Impact of Competition on Firms’ Willingness to Implement,” IISE Transactions, 53(8) 897-913. https://doi.org/10.1080/24725854.2020.1781305.
• Yiwei Huang, Yunxia Zhu, Subodha Kumar, Bala Shetty, Chelliah Sriskandarajah, 2020. “A Framework for Analyzing the U.S. Coin Supply Chain,” Production and Operations Management, 29(12) 2736-2759. https://doi.org/10.1111/poms.13168.
• Seung Jun Lee, Gregory Heim, Chelliah Sriskandarajah, Yunxia Zhu, 2018. “Outpatient Appointment Block Scheduling Under Patient Heterogeneity and Patient No-Shows,” Production and Operations Management, 27(1) 28-48. https://doi.org/10.1111/poms.12791.
• H. Neil Geismar, Chelliah Sriskandarajah, Yunxia Zhu, 2017. “A Review of Operational Issues in Managing Physical Currency Supply Chains,” Production and Operations Management, 26(6) 976-996. https://doi.org/10.1111/poms.12593.
• Yunxia Zhu, Subodha Kumar, Sara Rodriguez-Sanchez, Chelliah Sriskandarajah, 2015. “Managing Logistics in Regional Banknote Supply Chain under Security Concerns,” Production and Operations Management, 24(12) 1966-1983. https://doi.org/10.1111/poms.12378.
• Milind Dawande, Vijay Mookerjee, Chelliah Sriskandarajah, Yunxia Zhu, 2012. “Structural Search and Optimization in Social Networks,” INFORMS Journal on Computing, 24(4) 611-623. https://doi.org/10.1287/ijoc.1110.0473.
• Yunxia Zhu, Milind Dawande, Chelliah Sriskandarajah, 2011. “Value of Local Cash Reuse: Inventory Models for Medium-Size Depository Institutions under the New Federal Reserve Policy,” Manufacturing & Service Operations Management, 13(4) 508-524. https://doi.org/10.1287/msom.1110.0336.

Media Coverage

• Effective Design of Influencer Marketing Campaign in Social Networks. Appeared in Management Science Review.
• One Firm's Trash is Another Firm's Treasure: A Green and Profitable Deal. Appeared in Industrial and System Engineering Magazine, 53(7) 51.
• Zhu Research Examines Monetary Supply Chain.  Appeared in UNL, College of Business Newsletter.

Graduate Courses

Business Analytics (GRBA 851)

Undergraduate Courses

Business Analytics (SCMA 350)

Journal Editorial Service

• Senior Editor, Production and Operations Management, 2022 - present
• Editorial Review Board, Production and Operations Management, 2018 - 2022

Significant External Service

• Track Co-chair of “Logistics Management,” POMS 2022 Annual Meeting (online), April 2022
• Track Chair of “Scheduling and Logistics,” POMS 2021 Annual Meeting (online), May 2021
• Track Co-chair of “Finance and Operations Management,” POMS 2019 Annual Meeting, Washington, DC, May 2019
• Track Co-chair of “Finance and Economics,” DSI 2018 Annual Meeting, Chicago, IL, November 2018
• Track Co-chair of “Finance and Operations Management,” POMS 2018 Annual Meeting, Houston, TX, May 2018

Institutional Service

• Program Director, Master of Science in Business Analytics, 2022 – present
• Faculty Senator, 2019 – 2023

Selected Media Placement

• Omaha residents feel effects of high inflation, economy expert breaks down causes. June 2022. Appeared in KMTV (CBS@Omaha). 
• Omaha brewery feeling pressure of rising aluminum prices. March 2022. Appeared in KMTV (CBS@Omaha). 
• Trucking industry faces driver shortage, supply chain problems and more licensing enforcement. January 2022. Appeared in KMTV (CBS@Omaha).
• Supply chain disruption impacting local auto industry. November 2021. Appeared in KMTV (CBS@Omaha).