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University of Nebraska–Lincoln


Yunxia (Peter) Zhu Photo

Yunxia (Peter) Zhu

Assistant Professor of Supply Chain Management and Analytics
Supply Chain Management and Analytics
HLH 511 D
P.O. Box 884114
Lincoln, NE 68588-4114
(402) 472-6732
Yunxia (Peter) Zhu Photo
Ph.D in Operations Management, The University of Texas at Dallas
M.S. in Supply Chain Management, The University of Texas at Dallas
M.S. in Supply Chain Management, Case Western Reserve University
B.S. in Operations Research, Fudan University
Areas of Expertise
  • Supply Chain Management
  • Health Care Management
  • Social Networks
Research Interests
  • Supply Chain Management
  • Health Care Management
  • Assistant Professor, 2018
CliftonStrengths ®
  • Analytical
  • Ideation
  • Context
  • Deliberative
  • Strategic

Dr. Yunxia (Peter) Zhu earned his Ph.D. in Operations Management from the Naveen Jindal School of Management at the University of Texas at Dallas. He also received a Master of Science in Supply Chain Management from the University of Texas at Dallas and a Master of Science in Supply Chain Management from the Weatherhead School of Management at Case Western Reserve University.

Prior to joining Nebraska, Dr. Zhu was an assistant professor of supply chain management at Rider University in Lawrenceville, New Jersey. He also taught operations management as a visiting assistant professor at Mays Business School at Texas A&M University in College Station, Texas. Before earning his master’s degrees, he gained industry experience as a business analyst at an international trade company in Shanghai, China.

Dr. Zhu's research interests include supply chain management, health care management, and social networks. He serves on the editorial review board of Production and Operations Management. His research work has been accepted for publication at Management Science, Manufacturing & Service Operations Management, Production and Operations Management, INFORMS Journal on Computing, and IISE Transactions.

Selected Publications/Articles
  • Rakesh Mallipeddi, Subodha Kumar, Chelliah Sriskandarajah, Yunxia Zhu, 2022. “A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers,” Management Science, 68(1) 75-104.
  • Yunxia Zhu, Milind Dawande, Nagesh Gavirneni, Vaidyanathan Jayaraman, 2021. “Industrial Symbiosis: Impact of Competition on Firms’ Willingness to Implement,” IISE Transactions, 53(8) 897-913.
  • Yiwei Huang, Yunxia Zhu, Subodha Kumar, Bala Shetty, Chelliah Sriskandarajah, 2020. “A Framework for Analyzing the U.S. Coin Supply Chain,” Production and Operations Management29(12) 2736-2759.
  • Seung Jun Lee, Gregory Heim, Chelliah Sriskandarajah, Yunxia Zhu, 2018. “Outpatient Appointment Block Scheduling Under Patient Heterogeneity and Patient No-Shows,” Production and Operations Management, 27(1) 28-48.
  • H. Neil Geismar, Chelliah Sriskandarajah, Yunxia Zhu, 2017. “A Review of Operational Issues in Managing Physical Currency Supply Chains,” Production and Operations Management, 26(6) 976-996.
  • Yunxia Zhu, Subodha Kumar, Sara Rodriguez-Sanchez, Chelliah Sriskandarajah, 2015. “Managing Logistics in Regional Banknote Supply Chain under Security Concerns,” Production and Operations Management, 24(12) 1966-1983.
  • Milind Dawande, Vijay Mookerjee, Chelliah Sriskandarajah, Yunxia Zhu, 2012. “Structural Search and Optimization in Social Networks,” INFORMS Journal on Computing, 24(4) 611-623.
  • Yunxia Zhu, Milind Dawande, Chelliah Sriskandarajah, 2011. “Value of Local Cash Reuse: Inventory Models for Medium-Size Depository Institutions under the New Federal Reserve Policy,” Manufacturing & Service Operations Management, 13(4) 508-524.
Media Coverage
Graduate Courses

Business Analytics (GRBA 851)

Undergraduate Courses

Business Analytics (SCMA 350)

Professional Service
  • Member of Editorial Review Board of Production and Operations Management
  • Manufacturing & Service Operations Management, Referee
  • European Journal of Operational Research, Referee
Significant External Service
  • Track Chair of “Scheduling and Logistics,” POMS 2021 Annual Meeting (online), May 2021
  • Track Co-chair of “Finance and Operations Management,” POMS 2019 Annual Meeting, Washington, DC, May 2019
  • Track Co-chair of “Finance and Economics,” DSI 2018 Annual Meeting, Chicago, IL, November 2018
  • Track Co-chair of “Finance and Operations Management,” POMS 2018 Annual Meeting, Houston, TX, May 2018
Institutional Service
  • Faculty Senator, September 2019 – present