Thomas Dotzel

Thomas  Dotzel Photo
Assistant Professor
Ph.D. in Marketing from Texas A&M University

MBA from the University of Texas at Arlington

French/German Dual Degree Program
Diplôme, Ecole Supérieure de Commerce (ESC) de Pau, France
Diplombetriebswirt Munich University of Applied Science, Germany
  • Marketing
  • Marketing Management
  • Marketing Strategy
  • Services Marketing
Thomas Dotzel (Ph.D., Texas A&M University) joined the College of Business at the University of Nebraska-Lincoln in 2019. He was previously a faculty member at the Desautels Faculty of Management at McGill University in Montreal, Canada. Thomas conducts empirical marketing strategy research in the substantive domain of services marketing. Within this context, his research focuses primarily on answering managerial questions related to different types of service innovations as well as on measuring the financial value of marketing actions.
His research appears or is forthcoming in the Journal of Marketing, the Journal of Marketing Research, MIT Sloan Management Review (print and online), and the Harvard Business Review (print and online).
He has taught marketing courses at the undergraduate, MBA, doctoral, and executive level and has been recognized for his teaching both at McGill and at Texas A&M University.
Prior to getting his Ph.D., he gained several years of industry experience in the hospitality industry in diverse countries and in the marketing division of the BMW Group in Munich.

Dotzel CV
Contact Information

HLH 345G
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: 402-472-3278
Fax: 402-472-9777

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