Thomas Dotzel (Ph.D., Texas A&M University) joined the College of Business at the University of Nebraska-Lincoln in 2019. He was previously a faculty member at the Desautels Faculty of Management at McGill University in Montreal, Canada. Thomas conducts empirical marketing strategy research in the substantive domain of services marketing. Within this context, his research focuses primarily on answering managerial questions related to different types of service innovations as well as on measuring the financial value of marketing actions.
His research appears or is forthcoming in the Journal of Marketing, the Journal of Marketing Research, MIT Sloan Management Review (print and online), and the Harvard Business Review (print and online).
He has taught marketing courses at the undergraduate, MBA, doctoral, and executive level and has been recognized for his teaching both at McGill and at Texas A&M University.
Prior to getting his Ph.D., he gained several years of industry experience in the hospitality industry in diverse countries and in the marketing division of the BMW Group in Munich.
Journal of Marketing
Journal of Marketing Research
Harvard Business Review
MIT Sloan Management Review
Dotzel, Thomas and Venkatesh Shankar (2019), “The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis,” Journal of Marketing, 83 (5), 133-52.
Dotzel, Thomas, Venkatesh Shankar and Leonard L. Berry (2013), “Service Innovativeness and Firm Value,” Journal of Marketing Research, 50 (2), 259-76.
Shankar, Venkatesh, Leonard L. Berry, and Thomas Dotzel (2009), “A Practical Guide to Combining Products and Services,” Harvard Business Review, November, 94-99.
Berry, Leonard L, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader, and Thomas Dotzel (2006), “Creating New Markets Through Service Innovation,” MIT Sloan Management Review, 47(2), 56-63.
Dean's Award for Outstanding Research by a Doctoral Student, Mays Business School, Texas
A&M University. (2007).
ISBM Ph.D. Student Research Camp. (2006).
Liam Glynn/ASU Center for Services Leadership Research Award, AMA Services Marketing
Special Interest Group. (2006).
Marketing Management (MRKT 442) - Application of marketing principles to the solution of a wide variety of problems involving influence of the consumer, choice of channels, marketing legislation, and the management of merchandising, advertising, personal selling, sales promotion, pricing, and marketing research.
Nominee for 2017-18 Distinguished Teaching Award, McGill University. (2018).
Nominee for 2016-17 Distinguished Teaching Award, McGill University. (2017).
2013 AMA Services Special Interest Group (SERVSIG) Best Services Article Award (across
journals), American Marketing Association. (February 2013).
2012 AMA SERVSIG Doctoral Consortium Fellow, American Marketing Association. (2012).
Association of Former Students Distinguished Graduate Student Teaching Award, Texas A&M
Finalist, ISBM Business Marketing Doctoral Dissertation Award Competition, ISBM. (2008).
Fellow, (Presenter) 26th Annual Doctoral Symposium, University of Houston. (April 2008).
Dean's Award for Outstanding Teaching by a Doctoral Student, Mays Business School, Texas
A&M University. (2008).
Fellow, AMA-Sheth Foundation Doctoral Consortium, American Marketing Association. (2007).
Fellow, (Discussant) 24th Annual Doctoral Symposium, University of Houston. (April 2006).
Member, Editorial Review Board, Journal of Service Research