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University of Nebraska–Lincoln


Shilpa Somraj

Doctoral Candidate
HLH 345
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-2316
Shilpa Somraj Photo
  • MBA (specializing in Marketing Analytics), Oklahoma State University            
  • Master of Computer Application, Osmania University, India
  • B.S.(Mathematics, Statistics & Computer Science), Osmania University, India
Somraj CV July 2020
Spring 2021 Office Hours

Virtual Office Hours, 10:00 – 11:00 a.m., Tuesday and Thursday, and by appointment | | Working remotely other days of the week


Shilpa earned an MBA in Marketing Analytics from Oklahoma State University. She also has a Bachelor of Science (Mathematics, Statistics, and Computer Science) from Osmania University, India. Prior to joining the MBA program, Shilpa worked in the industry for ~7 years in various capacities, as an IT programmer, consultant, and analyst. Her research interests are in broader areas of marketing strategy. Through her dissertation, she is seeking to understand the influence of marketing alliances and top management teams on a company’s market performance.


Research Interests

Substantive: Inter-firm relationships; IPOs; marketing strategy; social media

Methodological: Econometrics; text analytics; machine learning; big data.

Research Awards

Award for Excellence in Research by a Graduate Student, University of Nebraska-Lincoln, Department of Marketing, 2019-2020

Winner, ISBM Doctoral Dissertation Competition, 2019

Graduate teaching/research assistantship, University of Nebraska-Lincoln, Aug 2016 - current

Graduate teaching/research scholarship Whitman School of Management, Syracuse University, July 2015-June 2016


Undergraduate Courses

Marketing Analytics (MRKT 350) - Introduction to analytical methods of marketing analysis for marketing decisions using data-based cases, including choice models, mapping methods, clustering and mixture regression models, conjoint analysis, sales response models, and data visualization. Applications are in the areas of customer value assessment, segmentation, targeting, brand positioning, new product development, and resource allocation.

Teaching Interests

Marketing Analytics

Marketing Research

Marketing Channels

Principles of Marketing


Fellow, AMA-Sheth Doctoral Consortium, Indiana University, 2020

ISBM Doctoral Fellow, 2019

Fellow, Marketing Strategy Consortium, Indiana University, 2019

Fellow, Haring Symposium, Indiana University, 2019

Baker Award for Excellence in Service by a Graduate Student, University of Nebraska-Lincoln, Department of Marketing, 2017-2018

Creativity, Innovation, and Entrepreneurship (CIE) Merit Scholar, Watson Graduate School of Business, Oklahoma State University, 2013-2014

Ed and Norma Leslie Family Endowed Merit Scholarship, Spears School of Business, Oklahoma State University ($6,500), 2013-2014

Graduate teaching scholarship, Watson Graduate School of Business, Oklahoma State University, 2013-2014

Second Place, MBA Business Case Competition, Spears School of Business, Oklahoma State University, 2013