Sunil K. Singh

Assistant Professor
HLH 345 E
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-3002
Sunil  K. Singh Photo
Ph.D. (Marketing), University Missouri-Columbia, 2017
MBA (Marketing), Xavier Labor Relation Institute, India, 2005
B.Tech (Mechanical Engineering), College of Engineering and Technology, India, 2001
Areas of Expertise
  • Marketing Strategy
  • Interpersonal Influence in Sales
  • Managing Frontline Interactions in Service and Sales
  • Assistant Professor, 2017
Sunil Singh Vita

Dr. Sunil K. Singh is an Assistant Professor of Marketing at the College of Business, University of Nebraska-Lincoln. His primary research interests are in the areas of marketing strategy, interpersonal influence in sales, and managing frontline interactions in services and sales. His research has appeared in outlets such as the Journal of Marketing, Journal of Marketing Research and the Journal of the Academy of Marketing Science.
He has taught primarily at the graduate level, specifically Managerial Marketing. He has over five years of industry experience across multiple organizations in the area of service operations.


Research Interests

Marketing Strategy Implementation at Customer-Firm Interface

Interpersonal Influence in Selling

Organizational Frontline Research

Published In

Journal of Marketing

Journal of Marketing Research

Journal of the Academy of Marketing Science

Refereed Publications

Sunil K. Singh, Detelina Marinova, and Jagdip Singh (2020), “B2B E-Negotiations and Influence Tactics,” forthcoming at Journal of Marketing.

Marinova, Detelina, Sunil K. Singh, and Jagdip Singh (2018), “Frontline Problem-solving Interactions: A Dynamic Analysis of Verbal and Nonverbal Cues,” Journal of Marketing Research, 55 (April), 178-192.
Singh, Sunil, Detelina Marinova, Jagdip Singh, and Kenneth Evans (2018), “Customer Query Handling in Sales Interactions,” Journal of the Academy of Marketing Science, 46 (5), 837-856.


Graduate Courses

Managerial Marketing (GRBA 813) - Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical, and global issues.

Teaching Interests

Marketing Management

Sales Management

Services Marketing


Emerging Scholar Research Award, College of Business, University of Nebraska-Lincoln (2018)

Winner, OFR Symposium Young Scholar Award. (2017).

Finalist, May Kay Dissertation Proposal Competition. (2015).

ISBM Business Marketing Doctoral Fellow. (2015).

Winner, AMA Sales SIG Dissertation Proposal Competition. (2015).

Winner, ISBM Dissertation Proposal Competition. (2015).

AMA-Sheth Doctoral Consortium Fellow. (2014).