Spring 2022 Office Hours
Mondays and Wednesdays, 1:30-2:30 p.m., HLH 345E, and by appointment | Working remotely other days of the week
Dr. Sunil K. Singh is an Assistant Professor of Marketing at the College of Business, University of Nebraska-Lincoln. His primary research interests are in the areas of marketing strategy, interpersonal influence in sales, and managing frontline interactions in services and sales. His research has appeared in outlets such as the Journal of Marketing, Journal of Marketing Research and the Journal of the Academy of Marketing Science.
He has taught primarily at the graduate level, specifically Managerial Marketing. He has over five years of industry experience across multiple organizations in the area of service operations.
Marketing Strategy Implementation at Customer-Firm Interface
Interpersonal Influence in Selling
Organizational Frontline Research
Journal of Marketing
Journal of Marketing Research
Journal of the Academy of Marketing Science
Singh, S. K., Marinova, D., Singh, J. (2020). Business-to-Business E-Negotiations and Influence Tactics. Journal of Marketing, 84(2), 47-68.
Marinova, Detelina, Sunil K. Singh, and Jagdip Singh (2018), “Frontline Problem-solving Interactions: A Dynamic Analysis of Verbal and Nonverbal Cues,” Journal of Marketing Research, 55 (April), 178-192.
Singh, Sunil, Detelina Marinova, Jagdip Singh, and Kenneth Evans (2018), “Customer Query Handling in Sales Interactions,” Journal of the Academy of Marketing Science, 46 (5), 837-856.
Managerial Marketing (GRBA 813) - Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical, and global issues.
Market Research (MRKT 345) - Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.
Reviewer, Ad Hoc Reviewer, Journal of Academy of Marketing Science. (2020 - Present).
Reviewer, Ad Hoc Reviewer, Journal of Business Research. (2020 - Present).
Reviewer, Ad Hoc Reviewer, Journal of Retailing. (2020 - Present).
Reviewer, Ad Hoc Reviewer, Journal of Marketing Research. (2019 - Present).
Reviewer, Ad Hoc Reviewer, AMA Marketing Educators' Conference. (2015).
Reviewer, Ad Hoc Reviewer, Academy of Management Conference. (2014).
Reviewer, Ad Hoc Reviewer, AMA Marketing Educators' Conference. (2014).
Reviewer, Ad Hoc Reviewer, AMA Marketing Educators' Conference. (2012).
Reviewer, Second Year/Comprehensive Exam Paper Review. (August 2020).
First Year Paper Reviewer. (May 2019).
Faculty Research Award, Department of Marketing, College of Business, University of Nebraska-Lincoln, 2021
Finalist, 2020 Shelby D. Hunt/Harold H. Maynard Award, American Marketing Association
(AMA). (March 2021).
Haring Symposium, Faculty Representative, Indiana University. (April 2020).
Emerging Scholar Research Award, College of Business, University of Nebraska-Lincoln (2018)
Winner, OFR Symposium Young Scholar Award. (2017).
Finalist, May Kay Dissertation Proposal Competition. (2015).
ISBM Business Marketing Doctoral Fellow. (2015).
Winner, AMA Sales SIG Dissertation Proposal Competition. (2015).
Winner, ISBM Dissertation Proposal Competition. (2015).
AMA-Sheth Doctoral Consortium Fellow. (2014).