Skip to main content
University of Nebraska–Lincoln
Search
Log In

Profile

Sunil K. Singh Photo

Sunil K. Singh

Assistant Professor of Marketing
Marketing
HLH 345 E
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-3002
ssingh10@unl.edu
Sunil K. Singh Photo
Education
Ph.D. (Marketing), University Missouri-Columbia, 2017
MBA (Marketing), Xavier Labor Relation Institute, India, 2005
B.Tech (Mechanical Engineering), College of Engineering and Technology, India, 2001
Areas of Expertise
  • Marketing Strategy
  • Empirical Modelling and Text Analysis
Research Interests
  • Marketing Strategy Implementation at Customer-Firm Interface
  • Interpersonal Influence in Selling
  • Managing Frontline Service Interactions
Appointments
  • Assistant Professor, 2017
Vita
CV June 2024
Fall 2024 Office Hours

Available by appointment.

Biography

Dr. Sunil K. Singh is an Assistant Professor of Marketing at the College of Business, University of Nebraska-Lincoln. His primary research interests are in the areas of marketing strategy, interpersonal influence in sales, and managing frontline interactions in services and sales. His research has appeared in outlets such as the Journal of Marketing, Journal of Marketing Research and the Journal of the Academy of Marketing Science.
 
He has taught primarily at the graduate level, specifically Managerial Marketing. He has over five years of industry experience across multiple organizations in the area of service operations.

 

Research Interests

Marketing Strategy Implementation at Customer-Firm Interface

Interpersonal Influence in Selling

Organizational Frontline Research

Published In

Journal of Marketing

Journal of Marketing Research

Journal of the Academy of Marketing Science

Refereed Publications

Singh, S. K., Marinova, D., Singh, J. (2020). Business-to-Business E-Negotiations and Influence Tactics. Journal of Marketing, 84(2), 47-68.

Marinova, Detelina, Sunil K. Singh, and Jagdip Singh (2018), “Frontline Problem-solving Interactions: A Dynamic Analysis of Verbal and Nonverbal Cues,” Journal of Marketing Research, 55 (April), 178-192.
 
Singh, Sunil, Detelina Marinova, Jagdip Singh, and Kenneth Evans (2018), “Customer Query Handling in Sales Interactions,” Journal of the Academy of Marketing Science, 46 (5), 837-856.

 

Graduate Courses

Managerial Marketing (GRBA 813) - Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical, and global issues.

Undergraduate Courses

Market Research (MRKT 345) - Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.

Teaching Interests

Marketing Management

Sales Management

Services Marketing

Professional Service

Reviewer, Ad Hoc Reviewer, Journal of Service Research. (2021 - Present).

Reviewer, Ad Hoc Reviewer, Mary Kay Dissertation Award. (2021 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Academy of Marketing Science. (2020 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Business Research. (2020 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Retailing. (2020 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Marketing Research. (2019 - Present).

Reviewer, Ad Hoc Reviewer, AMA Marketing Educators' Conference. (2015).

Reviewer, Ad Hoc Reviewer, Academy of Management Conference. (2014).

Reviewer, Ad Hoc Reviewer, AMA Marketing Educators' Conference. (2014).

Reviewer, Ad Hoc Reviewer, AMA Marketing Educators' Conference. (2012).

Department Service

Master's Committee, member. (2023-2026).

Reviewer, Second Year/Comprehensive Exam Paper Review. (August 2020).

First-Year Paper Reviewer. (May 2019).

University Service

Committee Member, Faculty Senate. (August 2021 - Present).

Awards

Faculty Research Award, Department of Marketing, College of Business, University of Nebraska-Lincoln, 2021

Finalist, 2020 Shelby D. Hunt/Harold H. Maynard Award, American Marketing Association
(AMA). (March 2021).

Haring Symposium, Faculty Representative, Indiana University. (April 2020).

Emerging Scholar Research Award, College of Business, University of Nebraska-Lincoln (2018)

Winner, OFR Symposium Young Scholar Award. (2017).

Finalist, May Kay Dissertation Proposal Competition. (2015).

ISBM Business Marketing Doctoral Fellow. (2015).

Winner, AMA Sales SIG Dissertation Proposal Competition. (2015).

Winner, ISBM Dissertation Proposal Competition. (2015).

AMA-Sheth Doctoral Consortium Fellow. (2014).