Dr. Sunil K. Singh is an Assistant Professor of Marketing at the College of Business, University of Nebraska-Lincoln. His primary research interests are in the areas of marketing strategy, interpersonal influence in sales, and managing frontline interactions in services and sales. His research has appeared in outlets such as the Journal of Marketing, Journal of Marketing Research and the Journal of the Academy of Marketing Science.
He has taught primarily at the graduate level, specifically Managerial Marketing. He has over five years of industry experience across multiple organizations in the area of service operations.
Marketing Strategy Implementation at Customer-Firm Interface
Interpersonal Influence in Selling
Organizational Frontline Research
Journal of Marketing
Journal of Marketing Research
Journal of the Academy of Marketing Science
Sunil K. Singh, Detelina Marinova, and Jagdip Singh (2020), “B2B E-Negotiations and Influence Tactics,” forthcoming at Journal of Marketing.
Marinova, Detelina, Sunil K. Singh, and Jagdip Singh (2018), “Frontline Problem-solving Interactions: A Dynamic Analysis of Verbal and Nonverbal Cues,” Journal of Marketing Research, 55 (April), 178-192.
Singh, Sunil, Detelina Marinova, Jagdip Singh, and Kenneth Evans (2018), “Customer Query Handling in Sales Interactions,” Journal of the Academy of Marketing Science, 46 (5), 837-856.
Managerial Marketing (GRBA 813) - Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical, and global issues.
Emerging Scholar Research Award, College of Business, University of Nebraska-Lincoln (2018)
Winner, OFR Symposium Young Scholar Award. (2017).
Finalist, May Kay Dissertation Proposal Competition. (2015).
ISBM Business Marketing Doctoral Fellow. (2015).
Winner, AMA Sales SIG Dissertation Proposal Competition. (2015).
Winner, ISBM Dissertation Proposal Competition. (2015).
AMA-Sheth Doctoral Consortium Fellow. (2014).