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University of Nebraska–Lincoln


S. Sajeesh Photo

S. Sajeesh

Associate Professor of Marketing
HLH 335 P
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-2316
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S. Sajeesh Photo
  • Ph.D., Marketing, The Wharton School, University of Pennsylvania. 2008
  •  M. A., Managerial Sc. and Applied Economics, The Wharton School, University of Pennsylvania, 2008         
  •  B. Tech., Metallurgical Engineering and Materials ScienceIndian Institute of Technology, Mumbai, India, 2000
Areas of Expertise
  • Pricing
  • Retailing
  • Marketing Research
Research Interests
  • Quantitative Models
  • Retailing
  • Pricing
  • Emerging Markets
  • Assistant Professor, 2017
  • Associate Professor, 2021
Vita March 2023
CliftonStrengths ®
  • Learner
  • Strategic
  • Intellection
  • Responsibility
  • Maximizer
Spring 2023 Office Hours

Wednesdays, in-person 11 a.m.-1 p.m., virtually,, HLH 335P | and by appointment | Working remotely other days of the week


S. Sajeesh is an Associate Professor of Marketing at the College of Business, University of Nebraska-Lincoln. Previously, he was a faculty member at Baruch College, City University of New York. He received his doctorate in Marketing from the Wharton School of the University of Pennsylvania.

His research interests are in retailing, emerging markets, product differentiation and marketing strategy. More specifically, his research focuses on understanding firms’ marketing strategy using quantitative models under two broad contexts: (1) influence of consumer behavior characteristics (e.g., variety seeking, reference dependence, consumption externality) on optimal firm strategies (positioning and pricing strategies), and (2) influence of market and firm characteristics on firms’ marketing strategies (e.g. entry strategies) as well as implications for social welfare and public policy. His research has appeared in some of the premier journals in marketing and management such as Marketing Science, Management Science, Production and Operations Management, International Journal of Research in Marketing, Journal of Retailing, and Decision Sciences.


Research Interests

Quantitative Models



Emerging Markets

Published In

Marketing Science

Management Science

International Journal of Research in Marketing

Production and Operations Management

Journal of Retailing

Decision Sciences

Journal of Business Research

Review of Marketing Science

Applied Economics Letters

Economics Bulletin

Marketing Letters

Refereed Publications

Lash, M., S. Sajeesh, O. Araz. Predicting Mobility using Limited Data during Early Stages of a Pandemic. Journal of Business Research (forthcoming).

S. Sajeesh, O. Araz, and T. Huang. 2022. Market Positioning in Food Industry in Response to Public Health Policies. Production and Operations Management 31(7), 2962-2981. 

S. Sajeesh, A. Singh, and P. Bhardwaj. 2022. Optimal Checkout Strategies for Online Retailers. Journal of Retailing. 98(3), 378-394. 

A. Mehra, S. Sajeesh, and S. Voleti. 2020. Impact of Reference Prices on Product Positioning and Profits. Production and Operations Management 29(4), 882-892.

S. Sajeesh, Mahima Hada, and Jagmohan S. Raju. 2020. The Effect of Consumer Heterogeneity on Firm Profits in Conspicuous Goods Markets. International Journal of Research in Marketing 37(2), 258-280. 

P. Bhardwaj and S. Sajeesh. 2017. Strategic Revenue Sharing with Daily Deal Sites: A Competitive Analysis. Decision Sciences. 48(6) 1228-1261.

S. Sajeesh and S. Song. 2017. Transaction Utility and Quality Choice. Review of Marketing Science. 15(1) 1-17.

K. Jerath, S. Sajeesh, and Z. J. Zhang. 2016. A Model of Unorganized and Organized Retailing in Emerging Markets. Marketing Science. 35(5) 756-778.  

S. Sajeesh. 2016. Influence of Market-level and Inter-firm Differences in Costs on Product Positioning and Pricing. Applied Economics Letters. 23(12) 888-896.

S. Sajeesh and Jagmohan S. Raju. 2010. Positioning and Pricing in a Variety Seeking Market. Management Science. 56 949-962.

S. Sajeesh. 2010. Cost Leadership and Pricing in Conspicuous Goods Markets. Economics Bulletin. 30(4) 3348-3354.

N. Arora et al. 2008. Putting One-to-One Marketing to Work: Personalization, Customization and Choice. Marketing Letters. 19 305-321.

Undergraduate Courses

Market Research (MRKT 345) - Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.

Graduate Courses

Data Driven Market Strategy (MRKT 850) - Theory and strategic use of large marketing databases. Translating market data into insights for decisions like pricing, advertising response, resource allocation, and new product forecasting. Topics covered include market response models, linear models, clustering and classification, conjoint analysis techniques, resource allocation models, forecasting models, customer profitability analysis, customer choice modeling, value pricing, product line decisions and other significant strategic marketing issues facing today's managers.

Applied Market Research (MRKT 821) - Research methods to supply marketing information pertaining to the: assessment of the nature of demand, assessment of the extent of demand, marketing program development, and the monitoring of marketing performance.

Teaching Interests

Data-driven Marketing Strategy

Marketing Research


Marketing Management

Marketing Analytics

Professional Service

Reviewer, 2023 Winter AMA Conference. (2022).

Reviewer, Journal of Current Issues & Research in Advertising. (2022).

Reviewer, Journal of Retailing. (2022).

Reviewer, Management Science. (2022).

Reviewer, Production & Operations Management. (2022).

Reviewer, Journal of Business Research. (2021).

Reviewer, Journal of Retailing. (2021).

Reviewer, Production and Operations Management. (2021).

Reviewer, 2021 AMA Winter Marketing Educators' Conference, St. Petersburg, FL. (2020).

Reviewer, International Journal for Research in Marketing. (2020).

Reviewer, Production and Operations Management. (2020).

Reviewer, 2020 AMA Winter Marketing Educators' Conference, San Diego, CA. (2019).

Reviewer, Ad Hoc Reviewer, Journal of Business Research. (2019).

Reviewer, Journal of Retailing. (2017 - 2019).

Reviewer, Journal of Small Business Management. (2017 - 2019).

Reviewer, 2018 AMA Summer Educators' Conference. (2018).

Reviewer, 2019 Academy of Marketing Science (AMS)  Annual Conference. (2018).

Reviewer, Journal Article, Decision Sciences. (2015 - 2018).

Reviewer, Ad Hoc Reviewer, Management Science. (2016).

Reviewer, Ad Hoc Reviewer, Marketing Science. (2015).

Reviewer, Ad Hoc Reviewer, International Economic Review. (2014).

Reviewer, Ad Hoc Reviewer, Information Systems Research. (2013).

Reviewer, Ad Hoc Reviewer, Quantitative Marketing and Economics. (2012).

Session Chair, Summer Institute in Competitive Strategy. (2009).

Reviewer, Ad Hoc Reviewer, Manufacturing and Service Operations Management. (2008).

Department Service

Committee Member, Marketing Graduate Committee. (August 2020 - Present).

Faculty Coordinator, Mittelstaedt & Gentry Doctoral Symposium. (September 2021 - May 2024).

First Year Paper Reviewer. (August 2022).

Committee Member, Assistant Professor of Marketing Search Committee. (December 2021 - August 2022).

Committee Member, Evaluation Advisory Committee. (September 2021 - May 2022). 

Committee Chair, Assistant Professor of Practice Search Committee. (December 2021 - March

Committee Member, Faculty Search Committee, Open Rank. (July 2019 - September 2019).

Reader, Second Year Paper Reviewer. (2018).

College Service

Committee Member, MBA/Masters Committee. (August 2018 - May 2023).

Committee Member, GMAT Waiver Committee. (July 2022 - June 2023).

University Service

Committee Member, MBA Program Director Search Committee. (December 2021 - Present).

Task Force Member, Diversity Task Force. (April 2018 - June 2018).


Nebraska Governance and Technology Center (NGTC) Faculty Fellow, University of Nebraska-Lincoln, 2022-2023.

2022 Haring Symposium Faculty Representative, Indiana University. (April 2022).

Nebraska Governance and Technology Center (NGTC) Faculty Fellow, University of Nebraska-Lincoln, 2021-2022

Faculty Research Award, Department of Marketing, College of Business, University of Nebraska-Lincoln, 2021

Distinguished Research Award, College of Business, University of Nebraska-Lincoln, 2018

Faculty Research Award, Department of Marketing, College of Business, University of Nebraska-Lincoln, 2018

Teaching Excellence Award, Baruch College, CUNY, 2014

Nominated for Presidential Excellence Award for Distinguished Teaching, Baruch College, CUNY, 2014

Faculty Recognition Award for Outstanding Research Performance During Previous Year, Baruch College, CUNY, 2011

PSC Travel Fund Award, CUNY, 2011.

Haring Symposium, Indian Univerisity, 2005.

Wharton Doctoral Fellowship, 2003-2007