Biography

S. Sajeesh is Assistant Professor of Marketing at the College of Business, University of Nebraska-Lincoln. Previously, he was a faculty member at Baruch College, City University of New York. He received his doctorate in Marketing from the Wharton School of the University of Pennsylvania.

His research interests are in retailing, emerging markets, product differentiation and marketing strategy. More specifically, his research focuses on understanding firms’ marketing strategy using quantitative models under two broad contexts: (1) influence of consumer behavior characteristics (e.g., variety seeking, reference dependence, consumption externality) on optimal firm strategies (positioning and pricing strategies), and (2) influence of market and firm characteristics on firms’ marketing strategies (e.g. entry strategies) as well as implications for social welfare and public policy. His research has appeared in some of the premier journals in marketing and management such as Marketing Science, Management Science, Production and Operations Management, International Journal of Research in Marketing, and Decision Sciences.

Research Interests

Quantitative Models

Retailing

Pricing

Emerging Markets

Published In

Marketing Science

Management Science

International Journal of Research in Marketing

Production and Operations Management

Decision Sciences

Review of Marketing Science

Applied Economics Letters

Economics Bulletin

Marketing Letters

Refereed Publications

A. Mehra, S, Sajeesh, and S. Voleti. 2020. Impact of Reference Prices on Product Positioning and Profits. Production and Operations Management 29(4), 882-892.

S. Sajeesh, Mahima Hada, and Jagmohan S. Raju. 2020. The Effect of Consumer Heterogeneity on Firm Profits in Conspicuous Goods Markets. International Journal of Research in Marketing 37(2), 258-280. 

P. Bhardwaj and S. Sajeesh. 2017. Strategic Revenue Sharing with Daily Deal Sites: A Competitive Analysis. Decision Sciences. 48(6) 1228-1261.

S. Sajeesh and S. Song. 2017. Transaction Utility and Quality Choice. Review of Marketing Science. 15(1) 1-17.

K. Jerath, S. Sajeesh and Z. J. Zhang. 2016. A Model of Unorganized and Organized Retailing in Emerging Markets. Marketing Science. 35(5) 756-778.  

S. Sajeesh. 2016. Influence of Market-level and Inter-firm Differences in Costs on Product Positioning and Pricing. Applied Economics Letters. 23(12) 888-896.

S. Sajeesh and Jagmohan S. Raju. 2010. Positioning and Pricing in a Variety Seeking Market. Management Science. 56 949-962.

S. Sajeesh. 2010. Cost Leadership and Pricing in Conspicuous Goods Markets. Economics Bulletin. 30(4) 3348-3354.

N. Arora et al. 2008. Putting One-to-One Marketing to Work: Personalization, Customization and Choice. Marketing Letters. 19 305-321.

Graduate Courses

Data Driven Market Strategy (MRKT 850) - Theory and strategic use of large marketing databases. Translating market data into insights for decisions like pricing, advertising response, resource allocation, and new product forecasting. Topics covered include market response models, linear models, clustering and classification, conjoint analysis techniques, resource allocation models, forecasting models, customer profitability analysis, customer choice modeling, value pricing, product line decisions and other significant strategic marketing issues facing today's managers.

Applied Market Research (MRKT 821) - Research methods to supply marketing information pertaining to the: assessment of the nature of demand, assessment of the extent of demand, marketing program development, and the monitoring of marketing performance.

Teaching Interests

Data-driven Marketing Strategy

Marketing Research

Pricing

Marketing Management

Marketing Analytics

Awards

Distinguished Research Award, College of Business, University of Nebraska-Lincoln, 2018

Faculty Research Award, Department of Marketing, College of Business, University of Nebraska-Lincoln, 2018

Teaching Excellence Award, Baruch College, CUNY, 2014

Nominated for Presidential Excellence Award for Distinguished Teaching, Baruch College, CUNY, 2014

Faculty Recognition Award for Outstanding Research Performance During Previous Year, Baruch College, CUNY, 2011

PSC Travel Fund Award, CUNY, 2011.

Haring Symposium, Indian Univerisity, 2005.

Wharton Doctoral Fellowship, 2003-2007