Dr. Samuel A. Nelson earned his Ph.D. in management from the University of Nebraska–Lincoln in 2011. He joined CBA in 2012 and had served as the interim director of the Center for Entrepreneurship since April 2015. His research interests include corporate persona, entrepreneurship education and psychological capital.
 
Nelson was integral in the design of the UNL entrepreneurship curriculum and taught many of the courses during the 2012-13 academic year. His dissertation is titled “A Longitudinal Examination of the Relationship between Corporate Financial Performance and the Corporate Persona Revealed in the Annual Report.”