Profile

Sanford Grossbart

Emeritus

Professor and W.W. Marshall Professor of Marketing Emeritus

Marketing
CoB 345
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-2316
sgrossbart1@unl.edu
Sanford Grossbart Photo
Education
  • Ph.D., University of Florida, 1972
  • M.B.A., University of Florida, 1967
  • B.S.B.A., University of Florida, 1966
Areas of Expertise
  • Consumer Socialization
  • Information Technology & the Family
  • Marketing Communication
  • International Consumerism
  • Macromarketing
Appointments
  • Assistant Professor, 1972
  • Associate Professor, 1976
  • Department Chair, 1984
  • Professor, 1985
  • Norden Laboratories Distinguished Professor, 1986
  • Agribusiness Program Director, 1986
  • W. W. Marshall Professor, 1987
  • Agribusiness Program Director, 1997
Research Interests

Consumer response to marketing communication

Interactive communication technologies

Consumer socialization

Consumer communication networks

Marketing in the former Soviet Union and Eastern Europe.

Published In

Journal of Consumer Affairs

Journal of Consumer Psychology

Journal of the Academy of Marketing Science

Journal of Advertising

Journal of Public Policy and Marketing

Journal of Business Research

Journal of Consumer Research

Current Issues and Research in Advertising 1985

Journal of Marketing.

Refereed Publications

Pryor, S., Grossbart, S. (2007). Creating Meaning on Main Street: Towards a Model of Place
Branding. Place Branding and Public Diplomacy, 3, 291–304.

Layton, R., Grossbart, S. (2006). Macromarketing: Past, Present, and Possible Future. Journal of
Macromarketing, Silver Anniversary Issue, Vol. 26, 193-213.

Pryor, S., Grossbart, S. (2005). Ethnography of an American Main Street. International Journal of
Retail and Distribution Management, 33, 806-823.

Grossbart, S., Marquardt, R., Tretyak, O., Schultz, S. A. (1995). Potential Contributions of Food
Marketing and Government for Small Food Distribution Firm Development in CIS Nations.
Agribusiness, 11, 97-104.

Carlson, L., Walsh, A., Laczniak, R. N., Grossbart, S. (1994). Family Communication Patterns
and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers. Journal of
Consumer Affairs, 28, 25-53.

Carlson, L., Walsh, A., Laczniak, R.N., Grossbart, S. (1994). Family Communication Patterns and
Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers. Journal of
Consumer Affairs, 28, 25-53.

Carlson, L., Grossbart, S., Stuenkel, J. K. (1992). The Role of Parental Socialization Types on
Differential Family Communication Patterns Regarding Consumption. Journal of Consumer
Psychology, 1, 31-53.

Grossbart, S., Carlson, L., Walsh, A. (1991). Consumer Socialization and Frequency of Shopping
with Children. Journal of the Academy of Marketing Science, 19, 155-163.

Grossbart, S., Carlson, L., Walsh, A. (1991). Consumer Socialization and Frequency of Shopping
With Children. Journal of the Academy of Marketing Science, 19, 155-163.

Laczniak, R., Grossbart, S. (1990). An Assessment of Assumptions Underlying the Reasonable
Consumer Element in Deceptive Advertising Policy. Journal of Public Policy and Marketing,
9, 85-99.

Grossbart, S., Hampton, R. D., Rammohan, B., Lapidus, R. S. (1990). Environmental Dispositions
and Customer Response to Store Atmospherics. Journal of Business Research, 21, 225-241.

Carlson, L., Grossbart, S., Walsh, A. (1990). Mothers' Communication Orientations and
Consumer Socialization Tendencies. Journal of Advertising, 19, 27-38.

Muehling, D., Stoltman, J., Grossbart, S. (1990). The Impact of Comparative Advertising on
Levels of Message Involvement. Journal of Advertising, 19, 41-50.

Laczniak, R., Muehling, D., Grossbart, S. (1989). Manipulating Message Involvement in
Advertising Research. Journal of Advertising, 18, 28-38.

Grossbart, S., Gill, J., Laczniak, R. (1988). Influence of Involvement, Commitment and Familiarity
on Brand Beliefs and Attitudes of Consumers Exposed to Alternative Ad Claim Strategies.
Journal of Advertising, 17, 33-42.

Carlson, L., Grossbart, S. (1988). Parental Style and the Consumer Socialization of Children.
Journal of Consumer Research, 15, 77-94.

Grossbart, S., Muehling, D., Kangun, N. (1986). Verbal and Visual References to Competition in
Comparative Advertising. Journal of Advertising, 15, 10-23.

Gill, J., Grossbart, S. (1985). Influence of Deceptive Claim Strategy and Product Class
Involvement on Beliefs Induced by Deceptive and Corrective Commercials. Current Issues
and Research in Advertising, 129-160.

Grossbart, S., Crosby, L. (1984). Parental Style Segments and Concern About Children’s
Advertising. Current Issues and Research in Advertising, 43-64.

Grossbart, S., Crosby, L. (1984). Understanding the Bases of Parental Concern and Reaction to
Children’s Food Advertising. Journal of Marketing, 48, 79-92.

Grossbart, S., Amedeo, D. (1979). A Study of Users’ Images and Evaluations of Downtown
Grand Island. Nebraska Economic and Business Reports.

Grossbart, S., Hayden, G. (1978). Technology, Energy, and Corporate Policy. Nebraska Journal
of Business and Economics, 1, 5-6.

Grossbart, S., Mittelstaedt, R. A., Curtis, W. W., DeVere, S. P. (1976). Optimal Stimulation Level
and The Adoption Decision Process. Journal of Consumer Research, 3, 84-94.

Grossbart, S., Mittelstaedt, R. A., Curtis, W. W., Rogers, R. D. (1975). Environmental Sensitivity
and Shopping Behavior. Journal of Business Research, 3, 281-294.

Teaching Interests

Marketing Communication Strategy

Marketing Communication Campaigns

New Product Diffusion

 

Awards

Nominee, Exceptional Professor in the Marketing Department, College of Business Student Advisory Board, University of Nebraska-Lincoln. (2010)

Shelby D. Hunt Award for the most frequently cited article 2005-2010, International Macromarketing Society and Journal of Macromarketing. (2010)

The Erdogan Kumcu Best Paper Award, International Conference on Marketing and Development. (2005)

Certificate of Appreciation, Marketing Department Graduate Student Association. (2000)

Award as Founders’ Group Leader, The Rotary Club #14 Foundation, Lincoln. (1999)

Award for Contributions to Students, The Parents Association and The Teaching Council of the University of Nebraska-Lincoln. (1999)

Courtesy Graduate Faculty Fellow Appointment, Department of Agricultural Economics, University of Nebraska-Lincoln. (January 1999)

Faculty Associate, International Studies Program, College of Arts and Sciences, University of Nebraska – Lincoln. (1999)

Integration of Old and New, Award for Integration of An Addition to a Building in a Historic Preservation Area (for CBA building addition), The Preservation Association of Lincoln. (March 1999)

Nominee, Outstanding Teacher of the Year, Association of Students at the University of Nebraska-Lincoln. (1996)

Distinguished Marketer of the Year, American Marketing Association, Lincoln Chapter. (1994)

Governor’s Recognition Award for Outstanding Leadership as Member of American Marketing Association Lincoln Chapter, Board of Directors, Governor, State of Nebraska. (1994)

Outstanding Contributor to Students, The Parents Association and The Teaching Council of the University of Nebraska-Lincoln. (1994)

Finalist, Award for best article, Journal of Advertising. (1990)

National Public Service Advertising Finalist, The National Academy of Television Arts and Sciences. (1990)

Finalist, Award for best article, Journal of Advertising. (1989).

National Public Service Advertising Finalist, The National Academy of Television Arts and Sciences. (1989)

Paul Harris Fellow, Lincoln Rotary Club #14. (1989)

Finalist, Award for best article, Journal of Advertising. (1988)

Distinguished Marketer of the Year, American Marketing Association, Lincoln Chapter. (1988)

Marketing Faculty Special Award of Appreciation. (1988)

Outstanding Marketing Graduate Teaching Award, Marketing Graduate Students. (1988)

Finalist, Robert Ferber Award for Consumer Research, Journal of Consumer Research. (1987)

National Public Service Advertising Finalist, The National Academy of Television Arts and Sciences. (1986)

President’s Award, Association for Retarded Citizens-Capital. (1986)

VIP Program, Specialty Advertising Association International. (1986)

Nominee, Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (1984)

Volunteer of the Year, Association for Retarded Citizens-Capital. (1984)

Best Paper in Macromarketing and Public Policy, American Marketing Association Educational Conference. (1982)

Nominee, Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (1982)

Special President’s Award, Association for Retarded Citizens-Capital. (1981)

Regional Winner and National Award Finalist, National Agri-Marketing Association. (1980)

General Motors Corporation Award, Intercollegiate Marketing Competition participation. (1979)

Kudos, Board of Regents, University of Nebraska. (1979)

Nominee, Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (1977)

North Central Regional Winner, National Agri-Marketing Association. (1976)