Dr. Samantha Fairclough is the associate director of the Nebraska Center for Entrepreneurship and an assistant professor of practice in management. She earned her Ph.D. in management from the University of Oxford in 2009 and has held appointments at the Universities of Oxford, Alberta, Mississippi, and California Davis.
Originally from the United Kingdom, she has been teaching since 2009, and has more than ten years of experience in the private sector as an environmental lawyer and an entrepreneur. Since joining the College of Business at UNL in 2016 she has taught a variety of entrepreneurship courses to students (both graduate and undergraduate), executives and community members, with a particular focus on creativity, the lean startup process, design thinking, and family business strategy.
As associate director of the Center for Entrepreneurship she is involved in creating, marketing and organizing classes, competitions, seminars, conferences and networking events, as well as mentoring students about their business ideas. She is passionate about helping others reach their creative potential and their entrepreneurial ambitions.
Initiating and Managing Entrepreneurial Growth (ENTR/MNGT 821) - Using business cases, readings, videos, real-world activities and on-line discussions, students learn about design thinking, the lean startup process, and the early stages of business growth.
Identifying and Exploring Entrepreneurial Opportunities (ENTR/MNGT 421) - This course encourages students to discover and ideate their own business ideas, and to explore their creativity. As they do so, they are introduced to methods for analyzing the feasibility of those ideas.
Entrepreneurship and Innovation in Organizations (for Clifton Builders) (MNGT 321B) - Students experience entrepreneurship "hands on" via real-world assignments and by starting their own businesses.
Family Business (ENTR/MNGT 322) - Students develop an understanding of the dynamics of joining and managing a family firm, and the issues and process of transitioning ownership and management to a new generation.
- Design thinking
- The Lean Startup process
- Customer discovery
- Experiential learning