Research Interests
Business-to-Business Marketing
Marketing Management
Sales Management
e-Business
Published In
Journal of Marketing
Strategic Management Journal
Journal of the Academy of Marketing Science
Journal of Retailing
International Journal of Research in Marketing
Industrial Marketing Management
Journal of Business Research
Journal of Personal Selling and Sales Management
Journal of Macromarketing
Psychology and Marketing
European Journal of Marketing
Journal of Business and Industrial Marketing
Journal of Marketing Theory and Practice
Professional Service
Editorial Review Board Member, Journal of Retailing. (September 2009 - Present).
Reviewer, Ad Hoc Reviewer, Industrial Marketing Management. (2008 - Present).
Reviewer, Ad Hoc Reviewer, International Journal of Research in Marketing. (2008 - Present).
Reviewer, Ad Hoc Reviewer, Journal of Business Research. (2008 - Present).
Reviewer, Ad Hoc Reviewer, Journal of Marketing. (2008 - Present).
Reviewer, Ad Hoc Reviewer, Journal of Retailing. (2008 - Present).
Reviewer, Ad Hoc Reviewer, Journal of the Academy of Marketing Science. (2008 - Present).
Editor, Associate Editor of Book or Journal, International Journal of Applied Decision Science. (2007 - Present).
Editorial Review Board Member, Journal of Personal Selling and Sales Management. (1995 - Present).
Conference-Related, American Marketing Association Summer Educators' Conferences. (1992 - Present).
Conference-Related, American Marketing Association's Winter Educators' Conferences. (1992 - Present).
Session Chair, Fourth Conference on Enhancing Sales Force Productivity, Muenster. (2013).
Conference Program Chair, American Marketing Association's Winter Educators' Conference, Las Vegas, NV. (March 2012 - February 2013).
Committee Member, Committee to Select the Winner of the Louis W. Stern Award, American Marketing Association. (2009).
Session Chair, International Conference on Marketing Paradigms for Emerging Economies – Indian Institute of Management. (2009).
Conference-Related, International Conference on Marketing Paradigms for Emerging Economies – Indian Institute of Management, Ahmedabad. (2005 - 2009).
Track Organizer, American Marketing Association Winter Educators' Conferences. (2008).
Editor, Associate Editor of Book or Journal, International Journal of Applied Decision Sciences. (2008).
Reviewer, Ad Hoc Reviewer, International Journal of Hospitality Management. (2008).
Reviewer, Ad Hoc Reviewer, International Journal of Information Technology & Decision Making. (2008).
Reviewer, Ad Hoc Reviewer, Journal of Interactive Marketing. (2008).
Reviewer, Ad Hoc Reviewer, Journal of Marketing Theory and Practice. (2008).
Reviewer, Ad Hoc Reviewer, Journal of Service Research. (2008).
Reviewer, Ad Hoc Reviewer, Quarterly Journal of Business and Economics. (2008).
Conference-Related, Academy of Marketing Science Conference. (2007 - 2008).
Conference-Related, International Conference on Research in Marketing – Indian Institute of Management, Ahmedabad. (2007 - 2008).
Editorial Review Board Member, Academy of Marketing Science Review. (2003 - 2008).
Reviewer, John A. Howard Dissertation Competition. (2006).
Plenary Session – Academy of Marketing Science Conference, New Delhi. (2006).
Conference-Related, 12th Biennial World Marketing Conference, Muenster. (2005).
Conference-Related, EMAC Conference. (2004 - 2005).
Session Chair, American Marketing Association Summer Educators' Conference. (2003).
Reviewer, Academy of Marketing Science Conference. (2002).
Editor, Associate Editor of Book or Journal, Journal of Personal Selling and Sales Management. (1998 - 2002).
Track Organizer, American Marketing Association Winter Educators' Conference. (2001).
Track Organizer, American Marketing Association Winter Educators’ Meetings. (2001).
Reviewer, Academy of Marketing Science Conference. (1999).
Session Chair, American Marketing Association’s Winter Educators’ Conference. (1999).
Reviewer, Relationship Marketing Conference. (1998).
Reviewer, International Conference on Marketing and Development. (1997).
Session Chair, American Marketing Association’s Winter Educators’ Conference. (1996).
American Marketing Association's Winter Educators' Conference. (1995).
Board of Directors of a Company, Lincoln Chapter of American Marketing Association. (1992 - 1995).
Reviewer, Relationship Marketing Conference. (1994).
Department Service
Committee Chair, Faculty Search Committee, Assistant Professor of Practice. (August 2019 - November 2019).
Reader, Second Year/Comprehensive Exam Paper Review. (May 2017).
Committee Chair, Faculty Search Committee, Department of Marketing Chair. (January 2017 - May 2017).
Faculty Advisor, Pi Sigma Epsilon. (August 2015 - May 2017).
Committee Member, Faculty Search Committee, Assistant or Associate Professor. (July 2016 - November 2016).
Committee Member, Faculty Search Committee, Associate or senior Assistant Professor. (July 2016 - November 2016).
Committee Chair, Faculty Search Committee, Department Chair. (July 2016 - October 2016).
Reader, Comprehensive Exam Review. (May 2016).
Committee Chair, Center for Sales Excellence Professor of Practice Search Committee. (March 2015 - October 2015).
Committee Member, Faculty Search Committee, Assistant or Associate Professor (Two Positions). (June 2015 - September 2015).
Committee Member, Faculty Search Committee, Assistant, Associa
Awards
Faculty Mentoring Award, Department of Marketing, College of Business, University of Nebraska-Lincoln, 2021.
Journal of Personal Selling and Sales Management, Best Reviewer Award 2014.
Fellow - CIC Academic Leadershp Program, CIC (2012).
Louis W. Stern Award, American Marketing Association (2012).
Distinguished Teaching Award, College of Business Administration, University of Nebraska-Lincoln. (1997, 1998, 2009).
Certificate of Recognition for Contribution to Students, University of Nebraska-Lincoln Parents Association. (2007, 2010, 2011).
Seacrest Fellow, College of Business Administration, University of Nebraska-Lincoln. (2005).
Nominated for Distinguished Teaching Award. (1991, 1995, 1999, 2002)
Recognized for dedication to students, AMA's Collegiate Chapter. (2001).
Marketing Professor of the Year, Student Marketing Club. (1999).
National Award for Excellence in Reviewing, Journal of Personal Selling and Sales Management. (1998).
Award for Outstanding Student Organization Advisor, University of Nebraska. (1995).
Recognition Award for Outstanding Leadership as a member of the AMA Lincoln Chapter's Board of Directors, Governor's of Nebraska. (1995).
Award for Outstanding Student Organization Advisor, University of Nebraska. (1994).
Award for Outstanding Service to Students, Stuart Leadership Development Program. (1993).
Award for Service as Advisor to the Marketing Club, University of Nebraska. (1993).
National Award to the Lincoln Chapter for Outstanding College Relationships, AMA. (1993).
Fellow - Haring Symposium, University of Wisconsin-Madison. (1989).