Dr. Ravi Sohi is a Professor of Marketing and the Robert D. Hays Distinguished Chair of Sales Excellence in the College of Business. He has a Bachelor’s Degree (with Honors) in Mechanical Engineering from B.I.T.S Pilani India, a Masters Degree in Operations Management from J.B.I.M.S. Bombay India, and a Masters and Ph.D. in Marketing from the University of Wisconsin – Madison. Prior to joining academia, he spent several years in industry working in sales and marketing positions.
Dr. Sohi has been with UNL since 1991. He has held several leadership positions in the College of Business (CoB) including the Chair of the Marketing Department, Director of the Agribusiness Program, Director of MBA Programs, and Associate Dean for Graduate Programs and Research. More recently, he founded the Center for Sales Excellence in CBA that he is currently heading.
Dr. Sohi has won several teaching awards in CoB, where he teaches courses in sales and marketing to undergraduates, MBAs, executive MBAs, and Ph.D. students. He has also chaired multiple Ph.D. dissertations in marketing. His students have won the prestigious University of Nebraska Presidential Fellowship, as well as national awards for their dissertation proposals from the American Marketing Association (AMA) and the Institute for the Study of Business Markets (ISBM).
Dr. Sohi’s research spans the areas of Sales Management, Marketing Strategy, Channels of Distribution, and Business-to-Business Marketing. His work has been published in some of the premier journals in marketing and management and has been recognized for its impact. In 2012 he received the American Marketing Association’s Louis Stern Award which is awarded to a journal article that has made a long-term contribution to the fields of marketing and channels of distribution.