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Rob Simon Photo

Rob Simon

Associate Professor of Practice in Marketing
Marketing
HLH 335 J
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-2316
rsimon2@unl.edu
Rob Simon Photo
Education
  • MBA, University of Nebraska-Lincoln. Major: Marketing and Management Information Systems
  • BA, University of Nebraska-Lincoln. Major: Psychology and Political Science
Areas of Expertise
  • Retail Management
  • Digital Commerce
  • Teaching Experiential Classes
Appointments
  • Associate Professor of Practice, 2012
  • Assistant Professor of Practice, 2008
  • Lecturer and Adjunct Instructor, 2001
Vita
Vita February 2021
Fall 2021 Office Hours

Wednesdays, 11:00 a.m.-Noon, Thursdays, 2-315 p.m., in-person and via Zoom https://go.unl.edu/4qh2, HLH 335J, and by appointment | Working remotely other days of the week

Biography

Rob Simon is Associate Professor of Practice in the Marketing Department. He has taught full time in the Marketing Department since 2008. He currently teaches Marketing Principles, Retailing, Marketing Management, and a Special Project Class with Union Pacific at the undergraduate level and Managerial Marketing at the graduate Level.

Mr. Simon serves as co-advisor of the American Marketing Association (AMA) Collegiate Chapter at UNL. He is also Collegiate Relations Chair for Professional Chapter of AMA in Lincoln. In 2007 he was awarded Faculty Advisor of the year for the National AMA. He serves on the undergraduate education and general committee for the college. He has also served on several search committees in the department and university wide and on a university wide committee on International students. In 2015 Mr. Simon was recognized for outstanding contribution to students by the UNL Parents Association. Mr. Simon has published and presented articles on teaching.

Previously Mr. Simon was President and CEO of a retail apparel company. He also was in management for an e-commerce company and is the owner of a surplus inventory company.

Refereed Publications

Cummins, S. M., Peltier, J. W., Pomirleanu, N., Cross, J., Simon, R. G. (2015). Evaluating Educational Practices for Positively Affecting Student Perceptions of a Sales Career. Journal of Marketing Education, 37(1), 25-35.

Peltier, J. W., Cummins, S., Pomirleanu, N., Cross, J., Simon, R. G. (2014). A Parsimonious Instrument for Predicting Intent to Pursue a Sales Career: Scale Development and Validation. Journal of Marketing Education, 36(1), 62-74. 

 
Undergraduate Courses

Marketing (MRKT 341) - The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

Retailing Management (MRKT 425) - Foundations and structure of retailing; role of the retailing executive; decision making in such problems as site selection, layout, organization, personnel policies, planning stock, buying, pricing, promotion, credit, customer services, merchandise control, budgeting, and research.

Marketing Management (MRKT 442) - Application of marketing principles to the solution of a wide variety of problems involving influence of the consumer, choice of channels, marketing legislation, and the management of merchandising, advertising, personal selling, sales promotion, pricing, and marketing research.

Teaching Interests

Marketing Principles

Retailing

Experiential project oriented business classes with large corporations such as Union Pacific and Ameritas

Professional Service

Reviewer/Discussant, Conference Paper, Association for Business Simulation and Experiential Learning Conference. (November 2020).

Judge, National Collegiate AMA Website Competition. (2019).

Judge, National Collegiate AMA Website Competition. (2018).

Reviewer/Discussant, Conference Paper, Association for Business Simulation and Experiential Learning Conference. (October 2018 - November 2018).

Judge, National Collegiate AMA Website Competition. (2017).

Reviewer/Discussant, Conference Paper, Association for Business Simulation and Experiential Learning Conference. (October 2016 - November 2016).

Reviewer/Discussant, Conference Paper, Academy of Marketing Sciences. (2015).

Judge, National Collegiate AMA Website Competition. (2015).

Judge, National Collegiate AMA Website Competition. (2014).

Judge, National Collegiate AMA Website Competition. (2013).

Department Service

Transfer Credit Evaluator, Marketing Department Undergraduate Program. (August 2019 - Present).

Co-organizer, Marketing Advisory Board. (January 2008 - Present).

Department Liaison, AMA Lincoln Chapter. (August 2007 - Present).

Committee Member, Evaluation Advisory Committee. (September 2020 - May 2021).

Committee Member, Evaluation Advisory Committee. (September 2019 - May 2020).

Committee Member, Assistant Professor of Practice Search Committee. (August 2019 - September 2019).

Committee Member, Evaluation Advisory Committee. (September 2018 - May 2019).

Committee Member, Evaluation Advisory Committee. (September 2017 - May 2018).

Committee Member, Marketing Department, Assurance of Learning. (2014 - 2017).

Committee Member, Evaluation Advisory Committee. (September 2016 - May 2017).

Committee Member, Evaluation Advisory Committee. (August 2015 - May 2016).

Faculty Advisor, Union Pacific Case Study Competition. (2015).

Transfer Credit Evaluator, Marketing Department Undergraduate Program. (August 2014 - December 2015).

Committee Member, Center for Sales Excellence Professor of Practice Search Committee. (March 2015 - September 2015).

Committee Member, Evaluation Advisory Committee. (August 2014 - May 2015).

Faculty Advisor, Union Pacific Case Study Competition. (2014).

Committee Member, Evaluation Advisory Committee. (August 2013 - May 2014).

Committee Member, Faculty Search Committee, Assistant Professor of Practice. (March 2013 - May 2014).

Faculty Advisor, AMA Student Chapter. (August 2012 - May 2014).

Committee Member, Evaluation Advisory Committee. (August 2012 - May 2013).

Committee Chair, Faculty Search Committee - Assistant PoP. (January 2012 - April 2012).

Faculty Advisor, AMA Student Chapter. (August 2003 - May 2011).

College Service

Committee Member, Undergraduate Committee. (September 2018 - May 2021).

Committee Member, Husker Business Lab. (June 2015 - May 2020).

Committee Member, Search Committee, Raikes School Marketing PoP. (September 2018 - July 2019).

Committee Member, Strategic Planning Programs Task Force. (January 2019 - April 2019).

Committee Member, Service and Experiential Learning Work Group. (July 2017 - September 2017).

Committee Member, Search Committee for International Business Coordinator. (July 2017).

Committee Member, Undergraduate Committee. (September 2014 - May 2017).

Committee Member, General Committee, at large PoP. (September 2013 - August 2016).

Committee Chair, CBA Century Club. (September 2012 - May 2013).

Committee Member, Teaching-Learning for the 21st Century Action Group. (January 2013 - February 2013).

Attendee, Meeting, Strategic Taskforce on Undergraduate Education. (September 2010 - December 2010).

University Service

Committee Member, Academic Program Review Committee for External Review of the Department of Textiles, Merchandising & Fashion Design. (October 2018).

Brand Advisory Council, University of Nebraska-Lincoln. (March 2018 - October 2018).

Committee Member, Faculty Search Committee, Assistant Professor, College of Textiles, Merchandising and Fashion Design. (August 2016 - October 2016).

Committee Member, Committee to develop relationships with universities in Porto Alegre, Brazil. (May 2014 - May 2015).

Committee Member, Search Committee, UNL Liason Instructor at Xian College, Xian China. (January 2013 - July 2013).

Committee Member, International Orientation Planning Team. (October 2012 - May 2013).

Committee Member, UniversCo Board. (2005 - 2008).

Committee Member, Museum Store in Morrill Hall Board. (2002 - 2005).

Public Service

Board Member, Lincoln Calling Music and Education Festival, Lincoln, NE. (May 2019 - Present).

Board Member, Downtown Civic Ventures Investment Committee, Lincoln, NE. (December 2010 - Present).

Working with the Association on retail retention and recruitment, Downtown Lincoln Association, Lincoln, NE. (March 2007 - Present).

Member, Lincoln Chamber of Commerce, Lincoln, NE. (1990 - 2020).

Board Member, Lincoln American Marketing Association. (2005 - 2017).

Board Member, Lincoln Goodwill, Lincoln, NE. (October 2011 - November 2016).

Board Member, Juvenile Diabetes Research Foundation, Major Gifts Committee. (August 2006 - August 2009).

Member, Public Policy Committee of the Lincoln Chamber of Commerce. (2004 - 2007).

Board Member, Jazz in June Program. (2004 - 2006).

Officer, President/Elect/Past, Lincoln Chapter of the Juvenile Diabetes Research Foundation. (2003 - 2005).

Board Member, Lincoln Chapter of the Juvenile Diabetes Research Foundation. (1999 - 2005).

Board Member, Better Business Bureau. (1998 - 2002).

Board Member, Nebraska Retail Federation. (1995 - 2001).

Chairperson, City of Lincoln Transportation Board, Lincoln, NE. (1991 - 1993).

Awards

Dean's Coin, College of Business, University of Nebraska-Lincoln. (2021).

Dean's Coin, College of Business, University of Nebraska-Lincoln. (2020).

Faculty Service Award, College of Business, University of Nebraska-Lincoln. (2020).

Nominated, 2019-2020 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business. (January 2020).

Certificate of Recognition for Contributions to Students, UNL Teaching Council and the UNL Parents Association. (2020).

Certificate of Recognition for Contributions to Students, UNL Teaching Council and the UNL Parents Association. (2017).

Faculty Teaching Award, Department of Marketing, University of Nebraska-Lincoln, College of Business Administration. (May 2016).

Honorary Faculty Member, Delta Sigma Pi, University of Nebraska-Lincoln Chapter. (May 2016).

Outstanding Article of the Year for 2015, Journal of Marketing Education. (April 2016).

Nominated, 2015-2016 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business Administration. (February 2016).

Most Valuable Professor, Delta Sigma Pi, University of Nebraska-Lincoln Chapter. (November 2015).

Certificate of Recognition for Contributions to Students, UNL Teaching Council and the UNL Parents Association. (2015).

Nominated, 2013-2014 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business Administration. (2014).

Nominated, 2012-2013 College Excellence in Teaching Award, College of Business Administration. (2013).

Shuler-Kistiakowsky Faculty Award, College of Business Administration, University of Nebraska-Lincoln. (2010)

William Gl Alstadt Outstanding Faculty Member Award. (2009)

Beta Gamma Sigma Business Honorary. (2008)

Professor of the Month Award, College of Business Administration, University of Nebraska-Lincoln. (December 2007)

Excellence in Teaching Award Nomination, College of Business Administration, University of Nebraska-Lincoln. (2007)

Hugh Wales Award for Faculty Advisor of the Year, National  American Marketing Association. (2007)

Outstanding Faculty Advisor, American Marketing Association. (2007).