Rob Simon

Associate Professor of Practice
Marketing
HLH 335 J
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-4562
rsimon2@unl.edu
Rob Simon Photo
Education
  • MBA, University of Nebraska-Lincoln. Major: Marketing and Management Information Systems
  • BA, University of Nebraska-Lincoln. Major: Psychology and Political Science
Areas of Expertise
  • Retail Management
  • Digital Commerce
  • Teaching Experiential Classes
Appointments
  • Associate Professor of Practice, 2012
  • Assistant Professor of Practice, 2008
  • Lecturer and Adjunct Instructor, 2001
Vita
Rob Simon Vita
Biography

Rob Simon is Associate Professor of Practice in the Marketing Department. He has taught full time in the Marketing Department since 2008. He currently teaches Marketing Principles, Retailing, Marketing Management, and a Special Project Class with Union Pacific at the undergraduate level and Managerial Marketing at the graduate Level.

Mr. Simon serves as co-advisor of the American Marketing Association (AMA) Collegiate Chapter at UNL. He is also Collegiate Relations Chair for Professional Chapter of AMA in Lincoln. In 2007 he was awarded Faculty Advisor of the year for the National AMA. He serves on the undergraduate education and general committee for the college. He has also served on several search committees in the department and university wide and on a university wide committee on International students. In 2015 Mr. Simon was recognized for outstanding contribution to students by the UNL Parents Association. Mr. Simon has published and presented articles on teaching.

Previously Mr. Simon was President and CEO of a retail apparel company. He also was in management for an e-commerce company and is the owner of a surplus inventory company.

Refereed Publications

Cummins, S. M., Peltier, J. W., Pomirleanu, N., Cross, J., Simon, R. G. (2015). Evaluating Educational Practices for Positively Affecting Student Perceptions of a Sales Career. Journal of Marketing Education, 37(1), 25-35.

Peltier, J. W., Cummins, S., Pomirleanu, N., Cross, J., Simon, R. G. (2014). A Parsimonious Instrument for Predicting Intent to Pursue a Sales Career: Scale Development and Validation. Journal of Marketing Education, 36(1), 62-74. http://jmd.sagepub.com/content/36/1/62.full.pdf+html

 
Undergraduate Courses

Marketing (MRKT 341) - The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

Retailing Management (MRKT 425) - Foundations and structure of retailing; role of the retailing executive; decision making in such problems as site selection, layout, organization, personnel policies, planning stock, buying, pricing, promotion, credit, customer services, merchandise control, budgeting, and research.

Marketing Management (MRKT 442) - Application of marketing principles to the solution of a wide variety of problems involving influence of the consumer, choice of channels, marketing legislation, and the management of merchandising, advertising, personal selling, sales promotion, pricing, and marketing research.

Teaching Interests

Marketing Principles

Retailing

Experiential Project Oriented business classes with large Corporations such as Union Pacific and Ameritas

Awards

Certificate of Recognition for Contributions to Students, UNL Teaching Council and the UNL Parents Association. (2017).

Faculty Teaching Award, Department of Marketing, University of Nebraska-Lincoln, College of Business Administration. (May 2016).

Honorary Faculty Member, Delta Sigma Pi, University of Nebraska-Lincoln Chapter. (May 2016).

Outstanding Article of the Year for 2015, Journal of Marketing Education. (April 2016).

Nominated, 2015-2016 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business Administration. (February 2016).

Most Valuable Professor, Delta Sigma Pi, University of Nebraska-Lincoln Chapter. (November 2015).

Certificate of Recognition for Contributions to Students, UNL Teaching Council and the UNL Parents Association. (2015).

Nominated, 2013-2014 College Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business Administration. (2014).

Nominated, 2012-2013 College Excellence in Teaching Award, College of Business Administration. (2013).

Shuler-Kistiakowsky Faculty Award, College of Business Administration, University of Nebraska-Lincoln. (2010)

William Gl Alstadt Outstanding Faculty Member Award. (2009)

Beta Gamma Sigma Business Honorary. (2008)

Professor of the Month Award, College of Business Administration, University of Nebraska-Lincoln. (December 2007)

Excellence in Teaching Award Nomination, College of Business Administration, University of Nebraska-Lincoln. (2007)

Hugh Wales Award for Faculty Advisor of the Year, National  American Marketing Association. (2007)

Outstanding Faculty Advisor, American Marketing Association. (2007).