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University of Nebraska–Lincoln


Revanth Raghupatruni

Ph.D. Student
HLH 345
P.O. Box 880492
Lincoln, NE 68588-0492
Revanth Raghupatruni Photo
MBA (International Business and Marketing), Banaras Hindu University, India

Bachelor of Technology (Mechanical Engineering), National Institute of Technology, Calicut
Research Interests
  • Marketing Strategy
  • B2B Marketing
  • Marketing Channels

Revanth is a Ph.D. student at UNL. His primary research interests are in marketing strategy, marketing channel management, business-to-business marketing, supply chain relationships, marketing-finance interface, and pricing. He received his Master of Business Administration (MBA) from Banaras Hindu University, Varanasi, India. Revanth earned his bachelor’s degree in Engineering from the National Institute of Technology, Calicut, India. He has two years of industry experience before joining UNL in B2B Sales.

Undergraduate Courses

Contemporary Marketing (MRKT 300) - Survey of marketing principles for non-business students. Overview of the fundamental terms and concepts in contemporary marketing, introduction to real world marketing strategies and focuses on marketing's role in organizations and businesses.

Marketing (MRKT 341) - The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

Teaching Interests
  • Marketing Management
  • International Marketing
  • Marketing Channels
  • B2B Marketing