Biography
Robert Mittelstaedt holds a bachelor’s degree in economics from the University of South Dakota, a master’s degree in economics from the University of Arizona and a Ph.D. in marketing from the University of Minnesota. Before his appointment in 1973 as Nathan Gold Distinguished Professor of Marketing at UNL he had served on the faculties of the University of South Dakota and the University of Missouri at Columbia. He has also been a visiting faculty member at Oregon State University and the École Supérieure de Commerce et Management in France and a visiting scholar at the University of Otago in New Zealand. In addition to teaching a variety of marketing courses, he chaired 26 doctoral dissertations at Missouri and Nebraska.
His early research career focused on consumer behavior; he was co-editor of a book with that title in 1970 and a charter member of the Association for Consumer Research. His later work shifted to macromarketing issues, franchising and intellectual property. Following his retirement in 2002, he has been an active volunteer with SCORE, a national organization that mentors entrepreneurs.
Research Interests
The nature of competition
The structure of distribution systems and the use of incentives within those systems
The diffusion of innovations
Intellectual property protection
Published In
Journal of Macromarketing
Journal of Marketing Channels
Journal of Business Research
Journal of the Academy of Marketing Science
Journal of Insurance Issues and Practices
Journal of Consumer Research
Journal of Marketing Research
Quarterly Journal of Business and Economics
California Management Review
Southern Journal of Business
International Marketing Review
Journal of Public Policy and Marketing