Biography

Dr. Les Carlson is a Professor of Marketing and holds the Nathan Gold Distinguished Professorship in Marketing in the College of Business. He received his Ph.D. in Marketing from the University of Nebraska-Lincoln College of Business Administration. He joined the UNL Department of Marketing in 2008 and has served the department as interim Department Chair. Dr. Carlson retired from UNL in 2020.
 
Dr. Carlson began his academic career at the University of Arkansas-Fayetteville where he received the College of Business Administration Outstanding Teacher Award. He moved in 1990 to Clemson University where he received the Senior Scholar Research Award and the Service Excellence Award for the College of Business and Behavioral Science.
 
Dr. Carlson is a Past President and Treasurer of the American Academy of Advertising (AAA) and a former editor of the Journal of Advertising and associate editor of the Journal of Public Policy & Marketing. He is currently an associate editor for the Journal of Advertising Research. He has received the AAA Outstanding Contribution to Research Award and the AAA Kim Rotzoll Award for Advertising Ethics and Social Responsibility and was named a Fellow of AAA in 2017. His research interests focus on consumer socialization and green marketing together with the public policy implications of both of these interest areas.

Research Interests

Consumer Socialization

Environmental Advertising

Memory Measurement

Differential Effect of Advertising on Children and Parents

Explanations for Consumerism

Diffusion of Innovations

Cognitive Processing of Advertising

Published In

Asia Pacific Journal of Marketing and Logistics
Journal of Advertising
Journal of Advertising Research
Journal of Macromarketing
Journal of Public Policy and Marketing
International Journal of Advertising
Journal of Current Issues and Research in Advertising
Marketing Theory
Advances in International Marketing
Journal of Marketing Theory and Practice
Journal of Business Research
Journal of Consumer Affairs
Journal of Consumer Psychology
Journal of the Academy of Marketing Science
Journal of Consumer Research
Journal of School Psychology
Psychology in the Schools
Journal of General Psychology

Refereed Publications

Skiba, J., Petty, R., and Carlson, L. (2019), "Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing," Journal of Cinsumer Affairs, 53 (4), 1573-1601.

Fowler, J.G., Carlson, L., and Chaudhuri, H.R. (2019), "How Do Consumers Perceive Scientific Claims about Cosmetics with Pharmaceutical Properties? Assessing the Impact of Cosmeceutical Claims on Consumer Decision Making in Print Ads," Journal of Advertising Research, 59 (4), 466-482, JAR impact factor 2.56.

Mikeska, J., Carlson, L., and Ball, A.D. (2019), "Uncalculated First-Party Externalities Given a Beverage Tax," Social Science Quarterly, 100 (3), 736-748, https://onlinelibrary.wiley.com/doi/abs/10.1111/ssqu.12609.

Mikeska, J., Walker, D., and Carlson, L. (2019) "Reassessing the Influence of Parents and Advertising on Children's BMI," Journal of Current Issues and Research in Advertising, https://www.tandfonline.com/doi/full/10.1080/10641734.2019.1571839.

Walker, D., Brocato, E.D., Carlson, L., and Laczniak, R. (contribution of authors is equal) (2018), "Parents' and Children's Violent Gameplay: Role of Co-Playing," Journal of Consumer Marketing, 35 (6), 623-623 

Mikeska, J., Harrison, R. L., Carlson, L., Coryn, C.L.S. (2017). The Influence of Parental and Communication Style on Consumer Socialization: A Meta-Analysis Informs Marketing Strategy Considerations Involving Parent–Child Interventions. Journal of Advertising Research, 57(3), 319-334. http://www.journalofadvertisingresearch.com/content/early/2017/02/22/JAR-2017-002

Mikeska, J., Harrison, R. L., Carlson, L. (2017). A Meta-Analysis of Parental Style within a Consumer Socialization Context. Journal of Consumer Psychology. 27 (2), 245-256. http://dx.doi.org/10.1016/j.jcps.2016.09.004

Walker, D., Laczniak, R. N., Carlson, L., Brocatto, D. (2016). Parenting Orientations as Antecedents of Children’s Violent Video Game Play (author contribution is equal). Journal of Consumer Affairs, 50(2), 430-457. http://onlinelibrary.wiley.com/doi/10.1111/joca.12096/pdf

Siahpush, M., Shaikh, R. A., Smith, D., Hyland, A., Cummings, K. M., Kessler, A. S., Dodd, M., Carlson, L., Meza, J., Wakefield, M. (2016). The Association of Exposure to Point-of-Sale Tobacco Marketing with Quit Attempt and Quit Success: Results from a Prospective Study of Smokers in the United States. International Journal of Environmental Research and Public Health, 13.

Fowler, J. G., Reisenwitz, T. G., Carlson, L. (2015). Deception in Cosmetics Advertising: Examining Cosmetics Advertising Claims in Fashion Magazine Ads. Journal of Global Fashion Marketing, 6, 194-206.

Siahpush, M., Shaikh, R. A., Cummings, K. M., Hyland, A., Dodd, M., Carlson, L., Kessler, A. S., Meza, J., Wan, N., Wakefield, M. (2015). The Association of Point-of-Sale Cigarette Marketing with Cravings to Smoke: Results from a Cross-Sectional Population-Based Study. Tobacco Control. http://tobaccocontrol.bmj.com/content/early/2015/05/29/tobaccocontrol-2015-052253?papetoc

Carlson, L. (2015). The Journal of Advertising: Historical, Structural, and Brand Equity Considerations. Journal of Advertising, Invited Article Series: Learning from the Past, Looking to the Future, 44, 80-84.

Fowler, J. G., Carlson, L. (2015). The Visual Presentation of Beauty in Transnational Fashion Magazine Advertisements. Journal of Current Issues and Research in Advertising, 36(2), 136-156.

Cummins, S., Reilly, T. M., Carlson, L., Grove, S. J., Dorsch, M. J. (2014). Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context. Journal of Macromarketing, Sage Publications, 34(3), 332-348. http://jmk.sagepub.com/content/34/3.toc

Shanahan, K. J., Hopkins, C. D., Carlson, L., Raymond, M. A. (2013). Student Identification of Academic Cheating Typology and the Link to Shoplifting Motivation. Marketing Education Review, 23, 163-178.
 
Evans, N., Carlson, L., Hoy, M. (2013). Coddling our Kids: Can Parenting Style Affect Attitudes Toward Advergames? Journal of Advertising, 42, 228-240.
 
Shanahan, K. J., Hopkins, C. D., Carlson, L., Raymond, M. A. (2012). Depictions of Self-Inflicted Versus Blameless Victims for Nonprofits Employing Print Advertisements. Journal of Advertising, 41(31). http://www.tandfonline.com/doi/abs/10.2753/JOA0091-3367410304#tabModule
 
Hopkins, C.D., Raymond, M.A., Carlson, L., Duke, C.R. (2011). Educating Students to Give Them a Sustainable Competitive Advantage in a Weak Job Market. Journal of Marketing Education, 33(3), 337-347. 10.1177/0273475311420241
 
Blackford, B. J., Gentry, J. W., Harrison, R. L., Carlson, L. (2011). The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials. Journal of Advertising, 40(4), 123-133.
 
Polonsky, M. J., Carlson, L. (2011). Exploring Links Between Publishing Performance in US Advertising Journals, International-Focused Advertising Journals, and General Marketing Journals: Around the World and in Australasia. Asia Pacific Journal of Marketing and Logistics, 23(1), 7-22.
 
Carlson, L., Laczniak, R. N., Wertley, C. (2011). Parental Style: The Implications of What We Know. Journal of Advertising Research, 51(2), 427-435.
 
Stafford, M., Reilly, T., Grove, S. J., Carlson, L. (2011). Services Advertising Revisited: Past, Present and Future. Journal of Advertising Research 50th Anniversary Issue.
 
Carlson, L., Harrison, R. L. (2010). Family Public Policy in the United States. Journal of Macromarketing, 30(4), 320-330. http://jmk.sagepub.com/content/30/4.toc
 
Fowler, A., Gao, J., Carlson, L. (2010). Public Policy and the Changing Chinese Family in Contemporary China: The Past and Present as Prologue for the Future. Journal of Macromarketing, 30(4), 342-353.
 
Shananhan, K., Hopkins, C., Carlson, L. (2010). The Unintended Consequences of Using ‘Posers’ in Nonprofit Public Service Announcements and Proposed Self-Regulatory Disclosure Solutions. Journal of Public Policy and Marketing, 29(2), 219-231. http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Public%20Pol

Graduate Courses

Marketing Strategy (MRKT 971) - Role of marketing activities and the marketing system in society.

Undergraduate Courses

Marketing Communication Strategy (MRKT 347) - Role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, public relations, as well as their social, economic, and legal impact. Emphasis on influence of marketing communication on consumer information processing and decision making processes and determination and evaluation of marketing communication opportunities, objectives, messages, and effort.

Teaching Interests

Promotional Strategy/Marketing Communications

Advertising/Promotional Management Marketing and Public Policy

Services Marketing

Marketing Concepts/Principles

Awards

Fellow, American Academy of Advertising. (March 2017)

Finalist, 2016 Journal of Consumer Affairs Best Paper Award. (2016)

Marketing Education Review Best Article Award, Marketing Education Review Journal. (2013)

Beta Theta Pi Outstanding Educator Award, UNL Chapter Beta Theta Pi. (2012)

Lamb, Hair McDaniel Best Paper Award - Marketing Education Track, Society of Marketing Advances Conference. (2012)

Best Student Conference Paper, 2012 Marketing and Public Policy Conference. (2012)

Outstanding Article of the Year Award for 2011, Journal of Marketing Education. 2012.

Kim Rotzoll Award for Advertising Ethics and Social Responsibility, American Academy of Advertising Annual Conference. (2010)

Best Reviewer Award, American Academy of Advertising Annual Conference. (2010)

Best Paper Award, Marketing Research Track, Society of Marketing Advances. (2010)

American Academy of Advertising's Outstanding Contribution to Research Award. (2009)

Best Paper Award, Society of Marketing Advances Conference. (2008)

Best Article Award, Journal of Advertising. (March 2008)

Top Reviewer Award, International Journal of Advertising. (January 2006)

Best Paper in the Marketing Education and Teaching Innovation Track Award, American Marketing Association Summer Educators’ Conference. (2005)

Faculty Excellence Award, Board of Trustees, Clemson University. (2005)

Service Excellence Award, College of Business and Behavioral Science, Clemson University. (May 2005)

Faculty Excellence Award, Board of Trustees, Clemson University. (2004)

Lilly Faculty Excellence Award for Outstanding Service, Department of Marketing, Clemson University. (April 2004)

Most Outstanding Paper, Journal of Services Marketing, Literati Club Awards for Excellence. (March 2003)

Exceptional Contribution by a Journal of Public Policy & Marketing Reviewer for 2001, Journal of Public Policy & Marketing. (May 2002)

Outstanding Reviewer for 2001, Journal of Advertising. (March 2002)

Initiated into Kappa Tau chapter of Delta Sigma Pi International Business Fraternity, Clemson University. (September 2000)

Best Paper in the Macromarketing/Marketing History/Public Policy Track Award, American Marketing Association Summer Educators' Conference Proceedings. (August 1996)

Outstanding Reviewer, Journal of Marketing Theory & Practice. (April 1996)

Certificate of Appreciation for “Outstanding service to the Journal as an ad hoc reviewer”, Journal of the Academy of Marketing Science. (June 1994)

Top Paper Award, Association of Marketing Theory and Practice: Services Track. (1993)

Irwin Distinguished Marketing Paper Award, Advances in Marketing, Southwestern Marketing Conference Proceedings. (1989)

Irwin Distinguished Paper Award, Southwestern Marketing Association. (March 1989)

Finalist for Robert Ferber Award for Consumer Research. (July 1987)

Outstanding Teacher, College of Business Administration, University of Arkansas. (1987)

Outstanding Marketing Faculty Award, American Marketing Association, Arkansas Chapter. (1985)

Excellence in Teaching by a Graduate Student Award, Department of Marketing, University of Nebraska–Lincoln. (1984)

Doctoral Consortium Fellow, American Marketing Association. (1983)

Excellence in Research by a Graduate Student Award, Department of Marketing, University of Nebraska–Lincoln. (1983)

Best Competitive Paper in the Public Policy and Macromarketing Track Award, American Marketing Association Summer Educators' Conference Proceedings. (1982)

Best Competitive Paper Public Policy and Macromarketing Track Award, American Marketing Association Summer Educators' Conference. (1982)

Certificate of Merit for achievement in college journalism, St. Bonaventure University. (1973)