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Priyanka Khandelwal Photo

Priyanka Khandelwal

Assistant Professor of Practice in Marketing
Marketing
HLH 335 G
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-2316
pkhandelwal2@unl.edu
Priyanka Khandelwal Photo
Education
Ph.D. in Media and Communication, Texas Tech University, 2016

M.A. in Sociology, North Carolina Central University, Summa cum laude, 2012

MBA (Marketing), ICFAI Business School, Kolkata, India, 2009

B.S. (Biology), University of Calcutta, India, 2007
Areas of Expertise
  • Marketing Research
  • Corporate/Organizational Communication
  • Marketing Communication
  • Research Methods
  • Marketing Analytics
Research Interests
  • Market Research
  • B2C Marketing
  • Consumer Behavior
Appointments
  • Assistant Professor of Practice, 2022-
Vita
Vita August 2022
Fall 2022 Office Hours

Tuesdays and Thursdays, in-person 2-3 p.m., HLH 335G | Virtually https://go.unl.edu/go2prof | and by appointment | Working remotely other days of the week

Biography

Dr. Priyanka Khandelwal joined the College of Business as an Assistant Professor of Practice in the Department of Marketing in Fall 2022. She holds a Ph.D. in Mass Communication from Texas Tech University and a master’s degree in Sociology from North Carolina Central University, graduating Summa Cum Laude. She also holds an MBA with a specialization in Marketing from ICFAI Business School, India. Before joining the University of Nebraska, she worked at West Texas A&M University for over five years at Engler College of Business, where she taught graduate and undergraduate courses.  She has worked with many Higher Education institutions, including Duke University, the University of Texas (Permian Basin), and Texas Tech University. She has extensive teaching experience both at the graduate and undergraduate levels.  Dr. Khandelwal has worked extensively in Higher Education Marketing. 

Her research studies Marketing Communication processes and Technology Acceptance among adolescents and underserved populations. Dr. Khandelwal specializes in content analysis and survey design research methodologies.  She has written multiple research articles, case studies, and book chapters. She has received both internal and extra-mural grants for research activities. She has published in BMC Public Health and Surveillance & Society.

 

Undergraduate Courses

Marketing (MRKT 341) - The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

Market Research (MRKT 345) - Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.

Marketing Communication Strategy (MRKT 347) - Role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, public relations, as well as their social, economic, and legal impact. Emphasis on influence of marketing communication on consumer information processing and decision making processes and determination and evaluation of marketing communication opportunities, objectives, messages, and effort.

Marketing Analytics (MRKT 350) - Introduction to analytical methods of marketing analysis for marketing decisions using data-based cases, including choice models, mapping methods, clustering and mixture regression models, conjoint analysis, sales response models, and data visualization. Applications are in the areas of customer value assessment, segmentation, targeting, brand positioning, new product development, and resource allocation.

Teaching Interests
  • Marketing Research
  • Marketing Analytics
  • Marketing Communication Strategy
  • Consumer Behavior