Patricia Kennedy


Associate Professor of Marketing Emerita

HLH 345
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-2316
  • Ph.D., University of Oregon, 1990
  • M.B.A., University of Oregon, 1980
  • BBA, University of Oregon, 1979
Areas of Expertise
  • Sports Marketing
  • Marketing Communication
  • Assistant Professor, 1989
  • Associate Professor, 1996
  • Associate Dean, 1999
  • Associate Professor - Emerita, 2013
Research Interests

Values information children obtain from advertising.

The effect of very thin advertising models on young people's self-esteem and body image.

Marketing via the Internet and WWW.

Published In

Journal of Public Policy and Marketing

Journal of Marketing Theory and Practice

Journal of Business Research

Psychology & Marketing

Gender and Consumer Behavior

Advances in Consumer Research

Journal of Services Marketing

Journal of Consumer Marketing

Current Issues and Research in Advertising

Review of Marketing

Refereed Publications

Dority, B. L., McGarvey, M. G., Kennedy, P. F. (2010). Marketing Foods and Beverages in
Schools: The Effect of School Food Policy on Students' Overweight Measures. Journal of
Public Policy & Marketing, 29, 204-218.

Kennedy, P. F., McGarvey, M. G. (2008). Animal-Companion Depictions in Women’s Magazine
Advertising. Journal of Business Research, 61, 424-430.

Gentry, J. W., Kennedy, P. F., Paul, K., Hill, R. P. (1995). Family Transitions During Grief:
Discontinuities in Household Consumption Patterns. Journal of Business Research, 34.

Gentry, J. W., Kennedy, P. F., Macintosh, G. (1995). Marketing Implications of the Expected Role
of Physicians in Family Decisions Concerning the Institutionalization of the Elderly.
Psychology & Marketing.

Gentry, J. W., Kennedy, P. F., Paul, K., Hill, R. P. (1994). The Vulnerability of Those in Grief:
Implications for Public Policy. Journal of Public Policy and Marketing.

Kennedy, P. F., Martin, M. (1993). Advertising and Social Comparison: Consequences for
Female Pre-Adolescents and Adolescents. Psychology & Marketing.

Kennedy, P. F., Swenson, M. J., Utsey, M. F. (1990). Interactive Effects of Marketing Mix
Variables: Issues, Findings, and Outlook. Review of Marketing.

Kennedy, P. F., Kahle, L. R. (1989). Using the List of Values (LOV) to Understand Consumers.
The Journal of Services Marketing.Books and Book Chapters

Teaching Interests

Marketing Communications Strategy

Marketing Communications Campaigns

Buyer/Consumer Behavior

Sports Marketing


Pinnacle Bank Faculty Award. (2006).
Nominated by UNL Students for Distinguished Teaching Award. (2001).
UNL Student Organization Advisor of the Year, UNL Student Organization. (2001).
UNL Student Organization Rookie Adviser of the Year. (2000).
Nominated by UNL Students for Distinguished Teaching Award. (1998).
Nominated by UNL students for Distinguished Teaching Award. (1993).
Outstanding Faculty Member Award, Alpha Omicron Pi, University of Nebraska. (1993).
Outstanding Service to Students Award, Stuart Leadership Development Program, University of
Nebraska, College of Business Administration. (1993).
Student Organization Adviser of the Year, University of Nebraska. (1992).
Outstanding Faculty Adviser Award, American Marketing Association. (1991).
Teaching Award, Students with Disabilities, University of Nebraska. (1991).
Certificate of Recognition for Teaching, Phi Mu, University of Nebraska. (1990).
Outstanding Faculty Adviser Award, American Marketing Association. (1990).
Recognition for dedicated time and effort to the chapter, AMA Lincoln Chapter. (1990).
American Marketing Association Doctoral Consortium Fellow. (1988).
Finalist for the University of Oregon Award for Distinguished Teaching by Graduate Teaching
Fellows. (1988).
Oregon Certificate of Appreciation, City of Eugene. (1988).
Graduate Teaching Fellow of the Year, University of Oregon, College of Business Administration.