Profile

Matthew Hall

Doctoral Candidate
Marketing
HLH 345
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-2316
matthew.hall@huskers.unl.edu
Matthew Hall Photo
Education
BA – Washburn University (2011)
BBA – Washburn University (2011)
MBA – Washburn University (2015)
Biography

Matt Hall earned a Bachelor of Business Administration (Marketing and Management) as well as a Bachelor of Arts (Kinesiology) from Washburn University. He also has a Master of Business Administration from Washburn University. Matt joined the Marketing Ph.D. program in 2015 receiving an Othmer Fellowship and a J.J. and Eleanor S. Ogle Fellowship. His research interests are in consumer behavior with a focus on social influence, experiential consumption, and word of mouth.

 

Research Interests

Social Influence

Experiential Consumption

Word of Mouth

Refereed Publications

“When Likes Lead to Liking: How Attention Received from Sharing Enhances Experience Satisfaction” (based on dissertation), Matthew J. Hall, Jamie D. Hyodo and Alixandra Barasch.
Status: Under review at the Journal of Consumer Research

Grants and Research Awards

Graduate Student Research Award, University of Nebraska-Lincoln, College of Business, 2017-2018.

Award for Excellence in Research by a Graduate Student, University of Nebraska-Lincoln, Department of Marketing, 2017-2018

Undergraduate Courses

Contemporary Marketing (MRKT 300) - Survey of marketing principles for non-business students. Overview of the fundamental terms and concepts in contemporary marketing, introduction to real world marketing strategies and focuses on marketing's role in organizations and businesses.

Marketing Channels Management (MRKT 346) - Basic concepts used in analyzing marketing channels, identifies the issues of designing sound channels, the issues of managing them effectively, and evaluating their performance.

Marketing Analytics (MRKT 350) - Introduction to analytical methods of marketing analysis for marketing decisions using data-based cases, including choice models, mapping methods, clustering and mixture regression models, conjoint analysis, sales response models, and data visualization. Applications are in the areas of customer value assessment, segmentation, targeting, brand positioning, new product development, and resource allocation.

Sports & Event Marketing (MRKT 428) - Focuses on the development, promotion, and implementation of various forms of consumer experiences. Topics include, but are not limited to sports participation, sporting events, concerts, theatrical performances, museums, renaissance fairs, and theme parks. Topics covered will also include the planning, promotion, and logistical support needed to provide a meaningful experience to consumers.

Teaching Interests

Principles of Marketing

Marketing Channels

Consumer Behavior

Marketing Analytics

 

Awards

AMA-Sheth Foundation Doctoral Consortium Fellow. (2019).

Award for Excellence in Teaching by a Graduate Student, University of Nebraska-Lincoln, Department of Marketing. (2018-2019).

Baker Award for Excellence in Service by a Graduate Student, University of Nebraska-Lincoln, Department of Marketing. (2018-2019).

Graduate Teaching Assistant Award, University of Nebraska-Lincoln, Department of Marketing. (2017-2018).