Laura McLeod

Assistant Professor of Practice
Marketing
HLH 335 H
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-2204
lmcleod2@unl.edu
Laura McLeod Photo
Education
MBA, Fuqua School of Business, Duke University

BA English, Emory University
Areas of Expertise
  • Professional Selling
  • Marketing
  • Sales Management
  • Event Marketing
Appointments
  • Assistant Professor of Practice, 2016
  • Communications Project Manager, 2005
Vita
Laura McLeod Vita
Biography

Laura McLeod earned a Bachelor of Arts in English from Emory University and a Master of Business Administration from the Fuqua School of Business at Duke University. She has over 20 years of sales and marketing experience. Most recently, McLeod was a Marketing and Community Relations Specialist with Whole Foods Market and was responsible for developing and implementing marketing strategies for the grocery retailer. Laura’s past experience includes fundraising for Harvard University, CARE International and The American Red Cross, as well as serving as a Brand Manager with The Coca-Cola Company.

 

Undergraduate Courses

Sales Communication (MRKT 257) - Provides an introduction to the fundamentals of sales communication including verbal, listening and written skills. Students learn the various components of the selling process, develop a written selling plan, and gain experience in executing each step of the selling process through role-play exercises.

Sales Practicum l (MRKT 371) - Develop a personal and professional brand, as well as learn effective career strategies in sales. Guest speakers from various companies share key developments in the sales profession, and what they look for in potential hires. Learn to put selling skills into practice to obtain a dream job.

Customer Relationship Management & Sales Technologies (MRKT 457) - Focuses on understanding and managing customer relationships through the use of technology. Learn about the customer lifecycle, customer lifetime value, and the importance of data for creating and maintaining good customer relationships. Train on current CRM systems and learn about the role of emerging technologies in the modern sales organization.

Sales Force Management (MRKT 458) - This course covers issues faced by sales managers in building, directing, and leading a sales force. Topics include sales forecasting, territory structure design, hiring and managing salespeople, and compensation and performance evaluation systems.

 

Awards

Recipient of Certificate of Recognition for Contributions to Students from the Parents Association and the Teaching Council of the University of Nebraska. (2018).

Nominated, 2017 Excellence in Teaching Award, University of Nebraska-Lincoln, College of Business. (December 2017, 2018).

UNL Marketing Department Teaching Award. (2017)

Certificate of Recognition for Contributions to Students, UNL Teaching Council and the UNL Parents Association. (2017).

Awarded “Outstanding Professor”, UNL Delta Sigma Pi, Alpha Delta Chapter. (2017).