Profile

Kimberly Smith

Associate Director
Communications, Marketing and External Relations
HLH 311 E
P.O. Box 880405
Lincoln, NE 68588-0405
402-472-0128
kimberly.smith@unl.edu
Kimberly Smith Photo
Areas of Expertise
  • Marketing
  • Social Media Strategy
  • Content Marketing
Appointments
  • Communications and Marketing Specialist, 2013
  • Communications and Marketing Coordinator, 2015
  • Assistant Director, 2017
  • Associate Director, 2019
CliftonStrengths ®
  • Strategic
  • Responsibility
  • Learner
  • Input
  • Analytical
Biography

Kimberly Smith is the associate director for the Nebraska College of Business Communications, Marketing and External Relations team. Each day, she works to raise the visibility and stature of the college through marketing and content strategy. In her role, she also builds and helps execute overall and day-to-day internal and external communications strategies. Her work has been recognized with the College of Business Distinguished Service Award in 2017 and multiple College of Business Dean’s Coins. She and the CMER team also received several Council for Advancement and Support of Education (CASE) VI awards for their efforts, and she also serves as a CASE District V judge for best practices in communications and marketing categories.

Before joining Nebraska Business in 2013, Smith worked in student affairs at the Mississippi School for Mathematics and Science and in accounting at Warrior Energy Services Corporation in Columbus, Mississippi. After obtaining her master’s degree from Johns Hopkins University in 2011, she moved to Chicago to work as a marketing and development assistant at the National Hellenic Museum, which shared the history of Greece and the Greek American experience. She developed marketing campaigns, created social media strategies, maintained its membership program and fostered external relations to promote the museum as they opened its new building.

She earned her bachelor’s degree from the University of Nebraska-Lincoln in 2007. For her contributions to Nebraska as an undergraduate, she received an honorary admiralship of the “Great Navy of the State of Nebraska” by Governor Dave Heineman. Her graduate capstone project featuring the Textile Museum in Washington, D.C. in video podcasts earned the inaugural Gold MUSE Award in the Honeysett and Din category from the American Alliance of Museums. Smith is also a Gallup-certified CliftonStrengths coach.

Selected Presentations
  • "Seen on Screen: Marketing with Digital Signage," CASE VI District Conference, 2019
  • "Twitter 101: A Beginner's Guide," University of Nebraska-Lincoln, 2015, 2016, 2017, 2018
  • "Twitter 201: Engaging with Others," University of Nebraska-Lincoln, 2015, 2016, 2017, 2018
  • "Instagram 101: A Beginner's Guide," University of Nebraska-Lincoln, 2017, 2018
  • "Instagram 201: Become an Insta Ninja," University of Nebraska-Lincoln, 2019
Significant External Service
  • Mourning Hope Young Professional Council, 2019-present
  • Alpha Delta Pi Sorority, Chapter Advisor, 2017
Selected Institutional Service
  • CoB Inclusive Excellence Advisory Group, Permanent Member, 2020-present
  • University Visual Communicator Network Leadership Committee, 2019-present
  • CoB Engagement Committee, Member, 2017-2019
  • Search Committee Chair, Assistant Director of Web Services, 2020
  • Search Committee Chair, Writing and Photography Coordinator, 2017
  • Search Committee Chair, Social Media and Design Coordinator, 2017
  • Search Committee Chair, Assistant Director, 2015
Awards
  • Dean's Coin, 2017
  • CoB Distinguished Service Award, 2016-17
  • Dean's Coin, 2014
  • American Alliance of Museums, Gold MUSE Award in the Honeysett and Din category, 2011
  • Great Navy of the State of Nebraska Admiralship, 2007
Team Awards
  • CASE VI Gold Award, Diversity Programs, 2020
  • CASE VI Gold Award, Best Uses of Social Media, 2020
  • CASE VI Bronze Award, Publishing Improvement, 2020
  • CASE VI Gold Award, Diversity Programs, 2019
  • CASE VI Gold Award, Best Uses of Social Media, 2019
  • CASE VI Gold Award, Diversity Programs, 2018
  • CASE VI Silver Award, Special Events: Single Day, 2018
  • CASE VI Gold Award, Diversity Programs, 2017
  • CASE VI Gold Award, Diversity Programs, 2016
  • CASE VI Silver Award, Special Events: Single Day, 2016
  • CASE VI Bronze Award, Annual Magazine, 2016
  • CASE VI Gold Award, Integrated Advancement Programs - Recruitment and Retention, 2014
  • CASE VI Silver Award, External Audience Tabloids and Newsletters, 2014
  • CASE VI Bronze Award, Best Uses of Social Media, 2014
  • CASE VI Bronze Award, Short Video, 2014