James W. Gentry

James W.  Gentry Photo

Professor and Maurice J. and Alice Hollman College Professor
  • D.B.A., Indiana University, 1973
  • M.B.A., Indiana University, 1971
  • B.S., Kansas State University, 1969
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Jim Gentry is a Professor of Marketing and the Maurice J. and Alice Hollman Professor of Marketing in the College of Business. He has a Bachelor’s Degree in Civil Engineering from Kansas State University, and a MBA and DBA from Indiana University. He has taught at Kansas State University, Oklahoma State University, the University of Wisconsin-Madison, the University of Western Australia, and has been with UNL since 1987.

While at Oklahoma State University, he was named the Outstanding Graduate Instructor on campus and he was awarded the Excellence in Graduate Education Award in 2007 from UNL’s Graduate Studies. He served as the Graduate Coordinator in the Department for a number of years. He is a Past President and a Fellow in the Association for Business Simulation and Experiential Learning.

Jim’s research early in his career focused on behavioral decision theory, but in the last two decades has concentrated on family, gender, and cross-cultural consumer issues. Most recently he has started concentrating on issues facing the aging global population. He has published in a wide variety of journals.
Contact Information

HLH 345
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: 402-472-2316
Fax: 402-472-9777

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