A. Dwayne Ball

A. Dwayne  Ball Photo

Associate Professor of Marketing Emeritus

  • Ph.D., Ohio State University, 1982
  • M.A., Ohio State University, 1979
  • B.A., Rice University, 1973
  • Customer Relationship Marketing
  • Database Marketing
  • Market Research
  • Services Marketing
Dr. Ball received his Ph.D. in Mathematical and Statistical Psychology from Ohio State University in 1982, and worked for 4 years as a consumer research manager for Procter and Gamble.  Except for brief stints as a visiting professor at the University of Canterbury in New Zealand and a Fulbright grant to visit at the Higher Institute for Statistics and Information Management at the New University of Lisbon, Portugal, Dr. Ball was at UNL from 1987 until retirement in 2017.

His research areas have been in statistical issues such as power and effect size, robustness of certain multivariate techniques, difficult measurement problems in consumer research, modeling customer loyalty, and difficult estimation problems, such as estimating the extent of human trafficking.  He has published over two dozen articles and book chapters, and served his last five years as the chair of the Marketing Department in the College of Business at UNL.

He started the Business Analytics Graduate Certificate Program with three colleagues in the College of Business, and developed one of the first Database Marketing and CRM classes in the United States.  He was a Certified Analytics Professional by the INFORMS professional society, and a member of the American marketing Association since the mid-1980s.
Contact Information

HLH 345
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: 402-472-2316
Fax: 402-472-9777

More Information
Show More Information