Bamidele is a Ph.D. student at UNL. His primary research interests focus on marketing strategy, marketing management, marketing channels management, business-to-business marketing, and consumer behavior. He obtained his Master of Science (M.S.) degree in Marketing from the University of Lagos and received his Bachelor of Science (B.S.) degree in Marketing from the University of Nigeria. Bamidele also holds an Ordinary Diploma in Marketing from The Polytechnic, Ibadan. He is a member of the National Institute of Marketing of Nigeria, the Nigerian Institute of Management, the Nigerian Institute of Public Relations, and the Advertising Practitioners Council of Nigeria.
Prior to joining UNL, Bamidele worked in academia and taught several marketing courses for many years. He has also published in different international journals and has presented empirical papers at conferences.