Biography

Bamidele is a Ph.D. student at UNL. His primary research interests focus on marketing strategy, marketing management, marketing channels management, business-to-business marketing, and consumer behavior. He obtained his Master of Science (M.S.) degree in Marketing from the University of Lagos and received his Bachelor of Science (B.S.) degree in Marketing from the University of Nigeria. Bamidele also holds an Ordinary Diploma in Marketing from The Polytechnic, Ibadan. He is a member of the National Institute of Marketing of Nigeria, the Nigerian Institute of Management, the Nigerian Institute of Public Relations, and the Advertising Practitioners Council of Nigeria.

Prior to joining UNL, Bamidele worked in academia and taught several marketing courses for many years. He has also published in different international journals and has presented empirical papers at conferences.

Undergraduate Courses

Contemporary Marketing (MRKT 300) - Survey of marketing principles for non-business students. Overview of the fundamental terms and concepts in contemporary marketing, introduction to real world marketing strategies and focuses on marketing's role in organizations and businesses.

Marketing (MRKT 341) - The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

Teaching Interests

• Marketing Management
• Marketing Communications
• Consumer Behavior
• Marketing Strategy
• Business-to-Business Marketing
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