Abby Nappier Cherup earned her M.A. in Gender & Women’s Studies from the University of Wisconsin-Madison in 2012. She has a Bachelor’s Degree in Anthropology and Gender & Women’s Studies and a minor in Marketing from Western Michigan University. She joined the Marketing Ph.D. program at UNL in 2015, receiving a Chancellor’s Fellowship.
Her research interests are in consumer culture and consumer well-being. Specifically, she is interested in studying the experiences of overlooked consumers to extend marketing theories and provide managerial insights on how organizations and policy makers can cater to an increasingly diverse population