Abby Nappier Cherup earned her M.A. in Gender & Women’s Studies from the University of Wisconsin-Madison in 2012. She has a Bachelor’s Degree in Anthropology and Gender & Women’s Studies and a minor in Marketing from Western Michigan University. She joined the Marketing Ph.D. program at UNL in 2015, receiving a Chancellor’s Fellowship.
Her research interests are in consumer culture and consumer well-being. Specifically, she is interested in studying the experiences of overlooked consumers to extend marketing theories and provide managerial insights on how organizations and policy makers can cater to an increasingly diverse population.
Consumer Culture Theory
Nappier Cherup, Abigail (2019), “Media Review: Doing Fieldwork in China…With Kids! The Dynamics of Accompanied Fieldwork in the People’s Republic,” Journal of Mixed Methods Research, 13(2), 261-262.
Nappier Cherup, Abigail, Alexander S. Rose, and Susan Dobscha (2018), "If it Smells Like Sweat, is that Still a Sensory Experience? Sensory Marketing and the CrossFit Phenomenon: An Abstract." Academy of Marketing Science Annual Conference. Springer.
Grants and Research Awards
Graduate Research Assistant Award, College of Business, University of Nebraska-Lincoln, 2019
AMS Review/Sheth Foundation Doctoral Competition for Conceptual Articles, 2018
Award for Excellence in Research by a Graduate Student, Department of Marketing, University of Nebraska-Lincoln, 2017-2018
Digital Marketing & Electronic Commerce (MRKT 441) - Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; social and mobile marketing; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.
Principles of Marketing
Contemporary Marketing (online)
Marketing Channels Management
Gender, Women, and Society in Global Perspective
Gender, Women, and Cultural Representation
Gender and the Media
Graduate Student Teaching Award, College of Business, University of Nebraska-Lincoln, 2019
Baker Award for Excellence in Service by a Graduate Student, Department of Marketing, University of Nebraska-Lincoln, 2016-2017
Award for Excellence in Teaching by a Graduate Student, Department of Marketing, University of Nebraska-Lincoln, 2016-2017
Chancellor's Fellowship, University of Nebraska-Lincoln, 2015-2017
Advanced Opportunity Fellowship (AOF), Letters and Science Community of Graduate Research Scholars, 2010-2011
Vilas Award, University of Wisconsin-Madison, 2010
Jennifer C. Wenger Memorial Study/Work Abroad Fund, 2007