Associate Professor and W. W. Marshall College Professor
Ph.D., University Wisconsin-Madison, 2008
MBA, Indian Institute of Management, Calcutta, India, 1998
B.Tech (Mining Engineering), School of Mines, India, 1995
- Business-to-Business Marketing
- Marketing Channels Management
- Marketing Strategy
Alok Kumar (Ph.D., University of Wisconsin-Madison) is Associate Professor of Marketing at the College of Business, University of Nebraska-Lincoln. Previously, he was on the faculty at the Smeal College of Business, Pennsylvania State University. His primary research interests are in the areas of business-to-business relationships, distribution channels, supply chain relationships, and marketing strategy. Much of his research deals with value-creation and value-claiming issues which arise in marketing alliances between autonomous organizations. His research has appeared in outlets such as the Journal of Marketing and the Journal of Marketing Research.
He has taught both undergraduate and graduate level courses, including courses in Marketing Strategy, Managerial Marketing, Marketing Management, and Marketing Channels.
He has several years of industry experience in various engineering (operations), marketing, and sales roles.