Alok Kumar

Alok  Kumar Photo
Associate Professor and W. W. Marshall College Professor

Ph.D., University Wisconsin-Madison, 2008

MBA, Indian Institute of Management, Calcutta, India, 1998

B.Tech (Mining Engineering), School of Mines, India, 1995
  • Business-to-Business Marketing
  • Marketing Channels Management
  • Marketing Strategy
Alok Kumar (Ph.D., University of Wisconsin-Madison) is Associate Professor of Marketing at the College of Business, University of Nebraska-Lincoln. Previously, he was on the faculty at the Smeal College of Business, Pennsylvania State University. His primary research interests are in the areas of business-to-business relationships, distribution channels, supply chain relationships, and marketing strategy. Much of his research deals with value-creation and value-claiming issues which arise in marketing alliances between autonomous organizations. His research has appeared in outlets such as the Journal of Marketing and the Journal of Marketing Research

He has taught both undergraduate and graduate level courses, including courses in Marketing Strategy, Managerial Marketing, Marketing Management, and Marketing Channels.

He has several years of industry experience in various engineering (operations), marketing, and sales roles. 
Contact Information

HLH 335 S
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: 402-472-3378
Fax: 402-472-9777

More Information
Show More Information