innovation challenge

Bring Your Venture to Life

Whether you're still shaping an idea, building a prototype, or growing a revenue-generating business, the New Venture Competition gives every stage of venture equal standing. Current University of Nebraska–Lincoln undergraduate and graduate students, regardless of major, are invited to pitch their ideas or ventures to panels of founders, investors, and leaders in the entrepreneurship community. No matter where your venture stands today, this competition is your chance to gain valuable feedback, secure funding, and take it to the next level.

Preliminary Rounds

March 29-April 1, 2027
4:30 - 8:30p.m. | College of Business 730 N 14 St Lincoln, NE 68588

Final Rounds

April 5-8, 2027 
4:30 - 8:30 p.m. | College of Business 730 N 14 St Lincoln, NE 68588

Full schedules will be released once teams have registered. Students should anticipate to pitch one night during the preliminary rounds and if selected, one night during the final rounds. 

Registrations will open at the start of the Spring 2027 semester, please check back later.

How It Works

The New Venture Competition Features Three Divisions

Idea Division

For ventures still in concept or early development, with no prototype required. Teams compete on the strength and clarity of their idea.

Prototype Division

For ventures with a working prototype or MVP that aren't yet revenue-generating. Teams compete on validation, progress, and path to market.

Revenue Division

For ventures already generating revenue. Teams compete on growth, traction, and business fundamentals.

Prototype and Idea are equally valued divisions, neither outranks the other. A true concept with no prototype yet is just as welcome as one with a working MVP. Together, these pre-revenue divisions reflect what makes this the New Venture Competition.

The Wildcard Round

After Week 1, a committee reviews scores across all three divisions to identify strong teams that didn't advance through their division bracket. Selected Wildcard teams will be invited to compete head-to-head in a dedicated Week 2 round for a fourth championship title: the Wildcard Championship.

FORMAT

  • Week 1 (Preliminary Rounds): Held March 29–April 1, 2027, with one division competing per night. Because division-to-night assignments depend on how many teams register in each division, they can't be set until registration closes — rooms are targeted at four teams each, and whichever division draws the largest field is split across two nights (Wednesday and Thursday) to keep every evening within an 8:30 p.m. wrap. Once registration closes, teams are notified of their division's assigned night.
  • Your competition night stays consistent across both weeks: whichever night your division competes during Preliminary Rounds is the same night of the week you'll compete during Finals. A team competing Monday in Week 1 competes Monday in Week 2, and the same holds for Tuesday. Whichever division is split across Wednesday and Thursday during Week 1 (the division with the largest field) competes Wednesday during Week 2 Finals.
  • Week 2 (Finals): Held April 5–8, 2027. One winner from each Week 1 room advances. Idea, Prototype, and Revenue finals are held on their own night.
  • Wildcard Round: Held Thursday of Finals week. Committee-selected Wildcard teams compete head-to-head for the Wildcard Championship.
  • Four champions are crowned in total — one from each division: Idea, Prototype, Revenue; plus the Wildcard Champion.
  • Winners are announced during the Entrepreneur Awards Celebration on Friday, April 9, 2027 (time TBD).

AWARDS AND PRIZES

$50,000 Total

Idea Division Champion

$15,000

Prototype Division Champion

$15,000

Revenue Division Champion

$15,000

Wildcard Champion

$5,000

Each division champion — Idea, Prototype, and Revenue — competes for an equal $15,000 top prize, reflecting that no division outranks another. The Wildcard Champion is a fourth championship, not a consolation prize.

Thomas G. Guy Startup Team Award – $2,500 for outstanding teamwork and collaboration

Guidelines

  • Eligibility: Open to all University of Nebraska–Lincoln undergraduate and graduate students.
  • Attendance: All team members must attend every round for which they qualify.
  • Business Plan: Recommended but not required.
  • Cancellations: Must be emailed to entrepreneurship@unl.edu by: TBD
  • Prize Payment: Information must be submitted by: May 7, 2027
  • Conduct: Participants must maintain confidentiality and uphold ethical standards throughout the competition.

Presentation Requirements

A pitch deck/presentation is required for all divisions, but there are no format requirements. Reference the rubric to help you build your presentation and pitch deck. Idea division teams are evaluated on the strength and clarity of their concept and are not penalized for the absence of a working prototype or revenue history.

Key Dates

  • Registration deadline: TBD
  • Cancellation deadline: TBD
  • Competition days: March 29-April 1 and April 5-April 8, 2027
  • Prize payment deadline: May 7, 2027

Frequently Asked Questions

The Registration

When is the registration due?
Registration typically closes in late March. Check the registration form and the top of this page for the current year’s deadline.
 

Does each member of the team need to register?
No. Only one team member should complete the registration form. That person will provide contact information for all teammates.

All communications from the Center for Entrepreneurship will include everyone listed on the registration.
 

Will I receive a confirmation of my registration?
Yes. You’ll receive an immediate confirmation email after submitting your registration. A final confirmation or notification will be sent once the competition bracket is finalized.
 

Does registration guarantee a competition spot?
No. Registration does not guarantee admission. The center typically receives more entries than available spots. 

Selection factors include:

  • Clear, detailed business idea description in the registration form
  • Participation in workshops or engagement with the center for assistance
  • Enrollment in Center for Entrepreneurship–taught courses and discussion of your idea with faculty
     

Can I compete with an existing business?
Yes, as long as it’s a student-created, managed, and owned venture. Eligible ventures include those in idea development, seed, startup, or early growth stages. If your venture has revenue, you must report that and compete in that division. Failure to report revenue will result in an automatic cancellation and will affect future participation with the Center for Entrepreneurship. 

Teams that have previously placed in the New Venture Competition may be eligible for a new competition hosted by the Center for Entrepreneurship previously known as the Advanced Traction Bracket. The new competition will be a standalone competition for returning ventures held earlier in the semester. Learn more soon. 

Event Logistics

What is the structure of the New Venture Competition?
The New Venture Competition is organized into three divisions — Idea, Prototype, and Revenue- plus a Wildcard Round. Preliminary Rounds are held March 29–April 1, 2027, with each division competing on its own assigned night. Finals are held April 5–8, 2027, followed by the Entrepreneur Awards Celebration on April 9, 2027 (time TBD). All events are held in Howard L. Hawks Hall.
 

Do I need to check in or can I just arrive at my presentation time?
Yes. All competitors must check in for each round before presenting. Schedules may shift and competitors should be prepared to present before their scheduled time.
 

Can friends and family attend?
Absolutely, spectators are welcome but must maintain confidentiality when observing other teams’ pitches.
 

Are meals provided on competition day?
Yes, meals will be provided at appropriate times.

Teams

Who can compete?
All current University of Nebraska–Lincoln undergraduate and graduate students are eligible. Alumni are not eligible to compete.
 

Is the competition for individuals or is it team based?
Either. Both individual entrepreneurs and teams are welcome.
 

Do all team members have to be students?
Not necessarily. Students must play a major role in conceiving and managing the business. For existing companies: at least 50% must be student-owned.
 

Are non-student team members allowed to present?
No. Only student members may present. Non-students may participate in planning and can help answer judges’ questions, but cannot present.
 

Does my division affect how I'm judged?
No division is judged as more or less important than another. Idea, Prototype, and Revenue teams are all evaluated on the strength of their venture at its current stage. Idea teams are not expected to show revenue projections or a working prototype, and are judged accordingly.
 

Why don't you know which night my division competes yet?
Preliminary Rounds run March 29–April 1, 2027, with one division competing per night and rooms targeted at four teams. Because the number of teams in each division isn't known until registration closes, we can't assign divisions to specific nights before then — doing so earlier could mean an uneven number of teams per room, which we want to avoid. 

As soon as registration closes, we finalize the schedule and notify every team of their division's assigned night, room, and time. Here's what you can count on either way: if your division competes Monday or Tuesday during Preliminary Rounds, you'll compete on that same night during Finals. The division with the largest field is split across both Wednesday and Thursday during Preliminary Rounds, but competes only on Wednesday during Finals — so if your division falls into that larger group, your Thursday prelim slot does not carry over to a Thursday finals slot; Wednesday is the night to plan around for Finals week.

Pitch and Preparation

Do I need to submit a business plan?
No. The registration form includes all required information for initial evaluation. You should work on a business plan, or specific aspects of it during your preparation for the New Venture Competition, but you do not need to submit it to the Center for Entrepreneurship.
 

Are resources available to help me prepare?
Yes. The Center for Entrepreneurship faculty and staff can assist with your business plan, pitch, and projections. Check the pre-competition workshop schedule for topic-specific sessions, or contact entrepreneurship@unl.edu to schedule a meeting.
 

How long is the pitch?
Each team has 10 minutes to present and 10 minutes for Q&A with judges. A 5-minute changeover follows each team's slot before the next team begins. After all teams in a room have presented, each team receives 15 minutes of individual feedback from the judges. These time limits are strictly enforced.
 

What should my pitch deck include?
Plan for 8-10 slides that fit within the 10-minute presentation. Teams are responsible for ensuring tech compatibility. For support, contact entrepreneurship@unl.edu.


How many times will I pitch?
Most teams pitch twice: once during Preliminary Rounds (March 29–April 1, 2027) and, if you advance, once during Finals (April 5–8, 2027). The division with the largest field is determined after registration closes and may involve additional rounds during Finals week given its larger size — teams in that division will be notified of their specific schedule along with their division assignment. Wildcard teams pitch during the dedicated Wildcard Round on Thursday of Finals week.
 

What technology is available?
Each presentation room includes:

  • Computer with keyboard, mouse, speakers, projector, and clicker
  • HDMI input (bring your own cords if connecting a personal device)
  • Preferred pitch deck access method: cloud-based platforms such as OneDrive, Google Drive, or Canva
     

Can I have props?
Yes, but oversized, hazardous, or venue-restricted props require prior approval from the Center. For support, contact entrepreneurship@unl.edu.
 

Can I observe other teams’ presentations?
Yes, observing other teams is allowed. However, all participants must uphold confidentiality agreements.

Scoring

How are teams scored?
The Center for Entrepreneurship works diligently to source outstanding judges and prepare them for our events. Each year, judges receive detailed rubrics, scoring guidelines, and recommendations to ensure fairness and consistency across all rooms.

Teams are evaluated on several key areas:

  • Problem & Solution Fit – Does the team present a meaningful, well-defined problem and a solution that clearly addresses it with evidence of demand?
  • Market & Business Model Strength – Does the venture demonstrate a clear target market, competitive advantage, and a credible plan for generating revenue?
  • Financial Readiness & Use of Funds – Are the revenue/expense assumptions logical, and is the requested capital amount appropriate with a clear use of funds?
  • Feasibility & Risk Readiness – Has the team identified realistic milestones and understand the key risks with a reasonable plan to address them?
  • Team Capability & Leadership – Does the team have the skills, roles, leadership, and commitment needed to execute the venture?
  • Presentation Quality – Was the pitch clear, engaging, well-structured, and delivered with confidence, including strong Q&A?

Judges score each area and may provide written feedback to help teams improve for future competitions.

Judges evaluate each team against the expectations of its division. Idea-division teams, for example, are not penalized for lacking revenue projections or a working prototype — they're assessed on the strength and clarity of the concept itself, consistent with the same equal priority given to every division in this competition.
 

Does the highest score always win the room?
Not always. While scores guide the process, judges often deliberate after all pitches to determine who advances. This approach is common at entrepreneurship competitions nationwide, including those hosted by UNL.

A team may have the highest numerical score but not be selected as the winner if judges collectively feel another team shows greater potential, stronger team dynamics, or better long-term execution. As the saying goes, “you’re not just betting on the horse—you’re betting on the jockey.”

The rubric structures fairness (the horse), but human judgment considers the jockey—the people behind the idea. Both matter. The Center for Entrepreneurship is committed to transparency and continuous improvement in how we share criteria and feedback so every participant feels their effort is valued and their work taken seriously.

Prizes & Post-Competition

Do I need to set up an LLC or business bank account before competing?
No. If you win a prize, you’ll need to open a business bank account to receive funds. Contact your bank for setup details.
 

How is prize money distributed?
Prize payments are made via check or direct deposit, depending on your team’s situation. Funds are paid to the business, not individuals, and must be deposited in a business account for business use only.

Workshops

The Nebraska Center for Entrepreneurship offers workshop sessions to help you with your business plan, pitch, and any other questions you may have. See the schedule, location and topics below. Workshops are optional, but highly recommended and no RSVP is required.

  • March 26, 5 p.m. | Howard L. Hawks Hall room 315 | Office Hours: Bring any questions or requests for help, regardless of topic. Faculty and staff will be available to assist.
  • March 31, 2 p.m. | Zoom Link | New Venture 101 with the Director: Pitching, Business Plans and Customer Discovery
  • April 1, 2 p.m. | Zoom Link | Effectively Calculate & Communicate Your Numbers (Financials, Market Size, etc.)
  • April 7, 2 p.m. | Zoom Link | Pitch Deck Success
  • April 7, 5 p.m. | Howard L. Hawks Hall room 315 | Open Pitch Night: Practice your pitch and get feedback from peers and faculty
  • April 8, 5 p.m. | Howard L. Hawks Hall room 315 | Office Hours: Bring any questions or requests for help, regardless of topic. Faculty and staff will be available to assist.

Previous Winners

2025

Traditional Bracket

$15,000: SomeGuys Services
Jackson Donley

$12,500: J&D Lake Services LLC
Joseph Weinberger

$10,000: Alpha Omega Pickleball
Andreas Katsaounis

$7,500: PROTO
Brody Marr and Patrick Stolinski

Advanced Traction Bracket

$8,000: FuturHerd Solutions, LLC 
Brooke Parrish

$5,000: InfoFilm
Madison Kreifels

$2,000: TeachFront
Lena Lankas and Nathan Ray

new venture

2024

Traditional Bracket

$15,000: 2% Football
Eduardo Sicilia Ayala

$12,500: FuturHerd Solutions, LLC
Brooke Parrish

$10,000: TeachFront
Lena Lankas and Peyton Peck

$7,500: InfoFilm
Madison Kreifels

Advanced Traction Bracket

$15,000: Pat on Tap
Abby Miller

2% football

Past Winners

2023

$15,000: Dyslexico
Grace Clausen, Tristan Curd, Bridget Peterkin and Schadrack Shumbusho

$12,500: InforMedic
Tan Phan and Pranav Rajan

$10,000: Beacon
Maci Wilson

$7,500: Pat on Tap
Abby Miller

2022

$15,000: Cattle Kettle
Seth Daup and Brooke Bode

$12,500: The PALETTE Project
Erika Casarin

$10,000: InforMedic
Tan Phan, Pranav Rajan, Luke Farritor

$7,500: Now Vertakking
Courtney and Sheldon Brummel

2021

$25,000: Corral Technologies
Jack Keating

$25,000: LS Lures
Hunter Suchsland and Cade Ludwig

$10,000: Heartland Sounds
Hailey Demers (Coufal)

$7,500: Playbook
Maria Heyen

2019

Oak Barn Beef, Savannah Breeders Service

2018

Pawlytics and Upstream Farms

2017

Terrace Ag

2016

Concise Research Group

2015

Bongo Watersports and T&B Innovations, LLC

2014

Stahla Services

2013

PickIt

Contact

Center for Entrepreneurship

entrepreneurship@unl.edu
HLH 315
402-472-3353