MS in Business Analytics Electives
Advanced Marketing Analytics
In this course, students gain an overview of web, social media, and consumer text analytics; analyze consumer data streams from the Internet, mobile devices, and sensors; and handle very large volumes of data. General data analysis software operation for various marketing problems, marketing platform software for general and specific tasks, and learning machines in marketing are also covered.
Data-Driven Decision Making
This course is designed to help students understand how analyzing marketplace data can improve business decision-making. The course focuses on the use of quantitative analysis to support marketing mix and resource allocation decisions, and introduces rigorous tools for measuring the effectiveness of marketing expenditures. Traditional marketing measures, such as awareness, preference, loyalty, customer satisfaction, distribution levels, and market share, are also considered.
This course is designed to give undergraduate and master’s level economics students an introduction to basic econometric methods, including economic model estimation and analyses of economic data. Hypothesis formulation and testing, economic prediction and problems in analyzing economic cross-section and time series data are considered.
Advanced Analytics and Big Data
Covers advanced business analytics topics, including data cleansing, classification, clustering, reduction, exploration and visualization. Big data analysis platforms and tools are also covered.
Prescriptive analytics focuses on the use of data from the other business analytics domains, such as descriptive and predictive analytics, to achieve strategic and operational objectives. This course introduces analytical methods and software commonly used in optimization modeling in businesses.
Project Management and Implementation
Project management involves efficiently and effectively managing people and resources to accomplish a new activity, including budgeting, scheduling, and risk management. This course equips students with the tools and techniques used for planning and managing projects, from initiation through implementation.
Information Technologies for Operations and Innovation
Business leaders must understand how to leverage advanced information technology (IT) for operations and innovation. Learn the foundations of IT, advanced IT trends, and how IT is used to operate, innovate, grow and transform organizations.