Certificate in Business Analytics

Certificate in Business Analytics
LEVERAGE DATA IN ANY INDUSTRY
Discover how to use cutting-edge technology in today’s business environment. No matter your undergraduate degree or career path, this 12-credit-hour online program provides you with powerful methods and tools to solve business problems and improve performance. You’ll learn to work collaboratively with information technology and statistical specialists to collect, maintain and analyze data in support of decision-making.
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August, January or May Start

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Take Charge of Your Future
The critical skills taught have broad appeal for employers and create an edge in today’s competitive job market. Comprised of four courses total, you must earn a grade C or better in each to complete the certificate.

EXPLORE COURSE DESCRIPTIONS COURSE SCHEDULE
Complete Three Required Courses
BUSINESS ANALYTICS

GRBA 851

Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Emphasis will be placed on the technical procedures that are used to describe, predict and prescribe data into information for decision making. Students will learn how data exploration results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made.

INTRODUCTORY ECONOMETRICS

ECON 817 (Crosslisted with ECON 417)

Designed to give undergraduate and master's level economics students an introduction to basic econometric methods including economic model estimation and analyses of economic data. Hypothesis formulation and testing, economic prediction and problems in analyzing economic cross-section and time series data are considered.

DATA DRIVEN MARKETING STRATEGY

MRKT 850

Prerequisites: GRBA 851 or one or more graduate or undergraduate statistics classes that cover basic statistics through least-squares regression.

Theory and strategic use of large marketing databases. Translating market data into insights for decisions like pricing, advertising response, resource allocation, and new product forecasting. Topics covered include market response models, linear models, clustering and classification, conjoint analysis techniques, resource allocation models, forecasting models, customer profitability analysis, customer choice modeling, value pricing, product line decisions and other significant strategic marketing issues facing today’s managers.

Choose One Elective Course
ADVANCED MARKETING ANALYTICS

MRKT 845

Web, social media, and consumer text analytics; analyzing consumer data streams from the Internet, mobile devices, and sensors; handling very large volumes of data; general data analysis software operation for various marketing problems; marketing platform software for general and specific tasks; learning machines in marketing.

RISK AND SIMULATION MODELING

SCMA 837

Analytical and simulation models for decision making in functional areas such as finance, accounting, marketing, personnel, operations, and inventory. Construction of decision models for practical applications. Emphasis on analyzing alternatives and implementing solutions that result in increased productivity.

PREDICTIVE ANALYTICS

SCMA 851

Prerequisites: GRBA 851

This course will focus on how knowledge management has been successfully applied in business in the form of predictive analytics. Predictive analytics extends statistical and/or artificial intelligence to provide forecasting capability. It will also describe in non-technical terms the statistical and artificial intelligence-based tools commonly used in forecasting and other business decisions involving big data.

DATA MANAGEMENT AND ORGANIZATION

SCMA 852

Prerequisites: GRBA 851

Technology of databases and related human and managerial considerations. Databases are studied from the perspective of the logical organization, as well as from the perspective of managers and applications programmers, in the use of organizational data. Consideration of physical organization and SQL. Practical applications of databases.

BUSINESS DATA MINING AND DESCRIPTIVE ANALYTICS

SCMA 853

Prerequisites: GRBA 851

Data mining applies quantitative analysis to support humans in identifying actionable information from large amounts of data. Actionable means that value can be obtained, which for businesses usually relates to making money. This course will focus on how data mining has been successfully applied in business. It will also describe in non-technical terms how the statistical and artificial intelligence-based tools commonly used in data mining work. The course will also address ethical issues related to use of information obtained through data mining.

ADVANCED DESCRIPTIVE ANALYTICS

SCMA 854

Prerequisites: GRBA 851

This course will focus on exploratory and initial data mining, including cluster analysis and link analysis.

PRESCRIPTIVE ANALYTICS

SCMA 855

Prerequisites: GRBA 851

This course will focus on how optimization modeling techniques can be used to make the best decisions in a variety of business analytics applications. The emphasis will be on the formulation of different optimization problems and the use of the correct quantitative techniques to solve these problems.

Admission

Because we review applications on a continual basis, you can start earning the certificate when it works best for you, whether that’s spring, fall or summer.

Upload Supporting Documents

All Supporting Documents including unofficial transcripts and test scores are uploaded directly via the graduate application.

You are required to submit an unofficial transcript from each post-secondary institution you have attended during the application review process.


Submit Official Transcripts

If you are admitted, you will be required to submit an official transcript sent directly from each institution you have attended to The Office of Graduate Studies. We recommend that you complete this task before your admitted term begins. A hold will be placed on your account if they do not receive your official transcripts by October 1 for the fall term, February 1 for the spring term and July 1 for the summer term. Students will have until that day to submit official transcripts or your admission will be rescinded.

Transcripts can be sent electronically to graduate@unl.edu or by mail to

University of Nebraska–Lincoln
Graduate Admissions
1100 Seaton Hall
Lincoln, NE 68588-0619

International Student Transcript Submission

If you are an international student, please refer to the Nebraska Office of Graduate Studies for transcript and document information.

International Transcript Information

Additional information on Application Requirements can be found at Graduate Studies website.

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Prerequisites

Before applying, ensure you have met the prerequisites of a bachelor’s degree.

There are no other specific course requirements for admission to the certificate program.

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Affordability
Since certificate programs are not eligible for financial aid, we know cost is key. At a flat rate of $630 per credit hour, our certificate programs are some of the most affordable in the Big Ten.

TUITION AND FEES
Maximize Your Investment
Completing a certificate can be a good way to get a feel for graduate level classes and diversify your expertise. Because the course credits you'll earn while completing a certificate are transferrable, you can roll your credits into a master's program later on such as the Master of Science in Business Analytics. If you're already enrolled in one of our MBA programs, you can use your MBA electives to earn this graduate certificate at the same time.

MS in Business Analytics Explore Master's Programs
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If you have immediate questions, contact our Business Graduate Programs office at 402-472-2338.

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