Certificate in Business Analytics

Certificate in Business Analytics
Discover how to use cutting-edge technology in today’s business environment. No matter your undergraduate degree or career path, this 12-credit-hour online program provides you with powerful methods and tools to solve business problems and improve performance. You’ll learn to work collaboratively with information technology and statistical specialists to collect, maintain and analyze data in support of decision-making.
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August, January or May Start

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Take Charge of Your Future
The critical skills taught have broad appeal for employers and create an edge in today’s competitive job market. Comprised of four courses total, you must earn a grade C or better in each to complete the certificate.

Complete Three Required Courses

GRBA 851

Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Emphasis will be placed on the technical procedures that are used to describe, predict and prescribe data into information for decision making. Students will learn how data exploration results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made.


ECON 817 (Crosslisted with ECON 417)

Designed to give undergraduate and master's level economics students an introduction to basic econometric methods including economic model estimation and analyses of economic data. Hypothesis formulation and testing, economic prediction and problems in analyzing economic cross-section and time series data are considered.


MRKT 850

Prerequisites: GRBA 851 or one or more graduate or undergraduate statistics classes that cover basic statistics through least-squares regression.

Theory and strategic use of large marketing databases. Translating market data into insights for decisions like pricing, advertising response, resource allocation, and new product forecasting. Topics covered include market response models, linear models, clustering and classification, conjoint analysis techniques, resource allocation models, forecasting models, customer profitability analysis, customer choice modeling, value pricing, product line decisions and other significant strategic marketing issues facing today’s managers.

Choose One Elective Course

MRKT 845

Web, social media, and consumer text analytics; analyzing consumer data streams from the Internet, mobile devices, and sensors; handling very large volumes of data; general data analysis software operation for various marketing problems; marketing platform software for general and specific tasks; learning machines in marketing.


SCMA 837

Analytical and simulation models for decision making in functional areas such as finance, accounting, marketing, personnel, operations, and inventory. Construction of decision models for practical applications. Emphasis on analyzing alternatives and implementing solutions that result in increased productivity.


SCMA 851

Prerequisites: GRBA 851

This course will focus on how knowledge management has been successfully applied in business in the form of predictive analytics. Predictive analytics extends statistical and/or artificial intelligence to provide forecasting capability. It will also describe in non-technical terms the statistical and artificial intelligence-based tools commonly used in forecasting and other business decisions involving big data.


SCMA 852

Prerequisites: GRBA 851

Technology of databases and related human and managerial considerations. Databases are studied from the perspective of the logical organization, as well as from the perspective of managers and applications programmers, in the use of organizational data. Consideration of physical organization and SQL. Practical applications of databases.


SCMA 853

Prerequisites: GRBA 851

Data mining applies quantitative analysis to support humans in identifying actionable information from large amounts of data. Actionable means that value can be obtained, which for businesses usually relates to making money. This course will focus on how data mining has been successfully applied in business. It will also describe in non-technical terms how the statistical and artificial intelligence-based tools commonly used in data mining work. The course will also address ethical issues related to use of information obtained through data mining.


SCMA 854

Prerequisites: GRBA 851

This course will focus on exploratory and initial data mining, including cluster analysis and link analysis.


SCMA 855

Prerequisites: GRBA 851

This course will focus on how optimization modeling techniques can be used to make the best decisions in a variety of business analytics applications. The emphasis will be on the formulation of different optimization problems and the use of the correct quantitative techniques to solve these problems.


Because we review applications on a continual basis, you can start earning the certificate when it works best for you, whether that’s spring, fall or summer.

To apply, you will need to pay a $50 application fee and submit the following:

  • Academic transcripts
  • Professional résumé
  • Three references names and contact information
  • TOEFL or IELTS exam (required for international students) or minimum English proficiency: TOEFL paper 550, TOEFL internet 79, IELTS 6.5.

Note that under the Admission Objective section, you should select “Non-Degree, Graduate Certificate Objective” and then select your desired certificate.

If you are a current student in our MBA programs, you will not need to apply to enroll in the certificate program.

Registration codes for the certificate courses will be sent out from the Business Graduate Programs office approximately 30 days prior to the term start date.

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Before applying, ensure you have met the prerequisites of a bachelor’s degree.

There are no other specific course requirements for admission to the certificate program.

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Since certificate programs are not eligible for financial aid, we know cost is key. At a flat rate of $630 per credit hour, our certificate programs are some of the most affordable in the Big Ten.

Maximize Your Investment
Completing a certificate can be a good way to get a feel for graduate level classes and diversify your expertise. Because the course credits you'll earn while completing a certificate are transferrable, you can roll your credits into a master's program later on such as the Master of Science in Business Analytics. If you're already enrolled in one of our MBA programs, you can use your MBA electives to earn this graduate certificate at the same time.

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Provide your information and we'll send you what you need to know about earning your graduate certificate at Nebraska.

If you have immediate questions, contact our Business Graduate Programs office at 402-472-2338.

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