As big data and new technologies continue to transform all aspects of business, there is growing demand for employees
with experience managing and analyzing data to make decisions and predictions that add organizational value.
The business analytics certificate program prepares you for success in this rapidly changing business environment and
provides you with methods and tools applicable to virtually any industry. The critical skills taught have broad appeal
for employers and create an edge in today’s competitive job market. No matter your undergraduate degree or career path,
you’ll hone your critical thinking skills and discover how to use cutting-edge technology to develop solutions to business
problems and improve performance. You’ll learn to work collaboratively with information technology and statistical specialists
to collect, maintain and analyze data in support of decision-making.
Comprised of four courses total, you must earn a grade C or better in each to complete the certificate. The classes can be taken
as pass/no pass, but pass is defined as C or better for this purpose.
Before applying, ensure you have met the prerequisites of a bachelor’s degree and an introductory statistics course with a grade of C or better.
If you have not taken statistics, you can take ECON 215 or STAT 218 from the University of Nebraska–Lincoln. If you are not in the
Lincoln area, an equivalent course can be taken at another college or university. Refer to the transfer equivalency webpage linked
below to make sure the course you take is applicable. Doing well in basic statistics is important to your success in the business analytics program.
Three Required Courses:
GRBA 851 - Business Analytics
ECON 817 - Introductory Econometrics
MRKT 850 - Data Driven Marketing Strategy
Choose One From the Following:
MRKT 845 - Advanced Marketing Analytics
SCMA 837 - Risk and Simulation Modeling
SCMA 851 - Predictive Analytics
SCMA 852 - Data Management and Organization
SCMA 853 - Business Data Mining and Descriptive Analytics
SCMA 854 - Advanced Descriptive Analytics
SCMA 855 - Prescriptive Analytics
Explore Course Descriptions