To earn your bachelor’s degree in marketing through the College of Business, you will take 120 credit hours of courses, equating to four or five courses per semester, on average.
Marketing Analytics (MRKT 350)
Learn data-driven marketing strategies for decision-making. Gain skills in customer value assessment, segmentation, targeting, brand positioning, product development, resource allocation and data analysis techniques.
Sports & Event Marketing (MRKT 428)
Develop essential skills to promote sports and create memorable event experiences. Explore planning, promotion, sponsorship activation and logistical support for participant, consumer and sponsor satisfaction.
Digital Marketing and Electronic Commerce (MRKT 441)
Get a comprehensive overview of digital marketing principles, including display advertising, paid and organic search engine marketing, SEO, social media and content marketing.
Marketing Management (MRKT 442)
Apply concepts to real business situations in this capstone course. Learn how to think strategically like a marketing manager.
International Marketing (MRKT 453)
Explore how some of the seemingly non-marketing issues of globalization have marketing implications. Learn how to market U.S. products abroad and global brands locally.
Sales Force Management (MRKT 458)
Learn how companies motivate their salesforce and its implications for success. Explore the management of sales personnel through psychology, marketing and human resource management perspectives.