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Undergraduate Programs

Have you ever wondered how much research and strategy goes into a sponsored social media post or how companies start texting you when you are near their store? Marketing is all about communicating what is important about your product, service or cause to your audience. Learn how to create and evaluate the strategy powering social media and other marketing campaigns, motivate sales teams and understand the psychological phenomena shaping consumer behavior.

The Nebraska Difference

Build your resume in hands-on classes

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Sharpen your communication skills in every marketing class

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Get hands-on career development through the Professional Enhancement Program

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Utilize free 1-to-1 tutoring, academic advising and career coaching

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Program Features

Hands-On Learning 

Go beyond textbooks and lectures with hands-on projects. At Nebraska, nearly every marketing class offers an experiential learning component. 

Small Classes 

Establish closer relationships with marketing faculty, professionals and your peers. 

Faculty Experts and Mentors 

Learn from professors with real-world experience working at industry-leading companies. 

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Notable Courses

To earn your bachelor’s degree in marketing through the College of Business, you will take 120 credit hours of courses, equating to four or five courses per semester, on average.
Marketing Analytics (MRKT 350)

Learn data-driven marketing strategies for decision-making. Gain skills in customer value assessment, segmentation, targeting, brand positioning, product development, resource allocation and data analysis techniques.

Sports & Event Marketing (MRKT 428)

Develop essential skills to promote sports and create memorable event experiences. Explore planning, promotion, sponsorship activation and logistical support for participant, consumer and sponsor satisfaction.

Digital Marketing and Electronic Commerce (MRKT 441)

Get a comprehensive overview of digital marketing principles, including display advertising, paid and organic search engine marketing, SEO, social media and content marketing.

Marketing Management (MRKT 442)

Apply concepts to real business situations in this capstone course. Learn how to think strategically like a marketing manager.

International Marketing (MRKT 453)

Explore how some of the seemingly non-marketing issues of globalization have marketing implications. Learn how to market U.S. products abroad and global brands locally.

Sales Force Management (MRKT 458)

Learn how companies motivate their salesforce and its implications for success. Explore the management of sales personnel through psychology, marketing and human resource management perspectives.

Explore the 4-Year Plan

Huskers Do Big Things

From day one, you’ll have access to a career coach and potential employers at Hawks Hall. Your career development will feature hands-on learning experiences, like a resume review, networking and a practice interview with an employer. These opportunities are part of the Professional Enhancement Program, which is unique to Nebraska Business.

Internships

  • Premium sales and guest experience intern, Washington Nationals
  • Maker Studios Network intern, The Walt Disney Company
  • Marketing and corporation communications intern, Ameritas
  • Sales intern, Sandhills Global

Careers

  • Curated content producer, Hudl
  • Product development and integration specialist, Union Pacific Railroad
  • Campaign coordinator, Sojern
  • Buyer, The Buckle Inc.

Graduate Schools

  • Master of Science in Marketing Analysis, DePaul University
  • Master of Arts in Sports Management, Texas Tech University
  • Master of Public Administration, George Washington University

Outside the Classroom

Get the most out of your collegiate experience by taking advantage of opportunities to get involved. Challenge yourself and make meaningful connections along the way.

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Compete in Case Competitions

Compete in a variety of case competitions, where you’ll strategize marketing solutions for real-world clients.

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Make a Difference

Engage with local companies and organizations to assist with problem-solving and making important decisions.

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Learn Business in Northern Italy

Participate in a summer- or semester-long Nebraska Business Abroad experience to take business classes at CIMBA International University in Paderno del Grappa, Italy while learning the Italian language and culture.

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Lead Student Organizations

With 25+ business student organizations, like American Marketing Association and Sports Business Association, you’ll find opportunities to grow as a leader, gain experience and make meaningful connections.

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Featured Faculty

Thomas Dotzel, Assistant Professor of Marketing

Thomas Dotzel often teaches Marketing Management and Services Marketing and previously won the college’s Distinguished Teaching Award. His research interests include service innovation, services marketing and measuring the financial value of marketing actions. Before academia, he gained several years of industry experience in the hospitality industry in many countries and the marketing division of the BMW Group in Munich, Germany.

Learn More About Our Faculty

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Academics & Experiential Learning

  • Create a marketing plan and conduct market research and analysis.
  • Tackle large marketing projects over a semester for companies like Ameritas or Union Pacific in an applied projects class.
  • Perfect your communication skills in every class, an emphasis unique to our program.
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Career Preparedness

  • Learn how to collect data and interpret the results.
  • Collaborate in teams and improve your communication and problem-solving skills.
  • Identify how to best serve consumers’ needs.
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Community

  • Volunteer to assist nonprofits by developing a marketing plan for events.
  • Elevate a friend's business by creating digital marketing campaigns to drive business.
  • Explore how companies utilize marketing to build special partnerships as creative solutions for their communities.

Have Questions? We're Here to Help

If you have questions about the Marketing major or navigating the application process, contact us.

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Contact Name
Kendra Ritchie
Contact Title
Associate Director of Recruitment
Phone
Phone
402-472-7784
Email
Envelope
businessrecruitment@unl.edu
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