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Undergraduate Programs

Marketing Major

Apply Now 4-Year Plan Future Undergraduates
Pinar Runnals teaching a course in CoB

Marketing Powers the World

Marketing is all about communicating what is important about your product, service or cause to your audience. At Nebraska, nearly every marketing class offers a hands-on learning component.

Have you ever wondered how much research and strategy goes into a sponsored social media post or how companies start texting you when you are in the vicinity of their store? When you choose to major in marketing at Nebraska, you’ll learn how to create and evaluate the strategy powering social media and other marketing campaigns, motivate sales teams and understand the types of psychological phenomena shaping consumers’ behaviors.

Areas of Emphasis

science-lightbulb(school-science)

What You'll Learn

  • Develop a strong foundation of skills to create a marketing plan and conduct market research and analysis.
certificate-2(vote-rewards)

Learning Outcomes

  • Identify consumer needs and growth opportunities in diverse and rapidly-changing global marketplaces.
  • Collaborate and negotiate effectively with sales teams, market researchers, IT professionals, advertising agencies and management teams.
  • Develop critical thinking and analytical skills for solving marketing problems.
network-people(business)

Career Connections

  • Research and analyze a market to determine a target audience and their needs.
  • Design and implement marketing plans and strategies.
  • Create visual and written content that moves people to act or buy.
  • Evaluate the impact of marketing efforts to ensure customer satisfaction and repeat business.

How You’ll Learn

Hands-On Learning Experiences

  • Create a marketing plan and conduct market research and analysis.
  • Research and analyze a market to determine a target audience and their needs.
  • Create visual and written content that moves people to act or buy.

Transferable Career Skills

  • Learn how to collect data and interpret the results.
  • Collaborate on teams and improve your communication and problem-solving skills.
  • Identify how to best serve consumers’ needs.

Social Connections

  • Join different clubs on campus to showcase your marketing skills by promoting their events on campus.
  • Meet and mingle with faculty members at events such as the Back to School Bash.
  • Make friends by collaborating with other marketing majors on class projects.

Make a Difference

  • Volunteer to use your skills to help nonprofits by developing a marketing plan for one of their events.
  • Help a friend's business by creating digital marketing campaigns to drive business.
  • Explore how companies utilize marketing to build special partnerships as creative solutions for their communities.

Core Academics

  • Perfect your communication skills in every class, an emphasis unique to our program.
  • Gain skills in sales or digital marketing through your coursework.
  • Tackle large marketing projects over a semester for companies like Ameritas or Union Pacific in an applied projects class.

Research / Grad School Prep

  • Hone your skills with professional internship experiences.
  • Pursue a project or area of study you are passionate about through an independent study.
  • Partner with a faculty member to dive deep into examining big ideas through the university’s undergraduate research program (UCARE).

Program Features

  • Hands-on learning – Go beyond textbooks and lectures with hands-on project. At Nebraska, nearly every marketing class offers an experiential learning component.
  • Small class sizes – Establish closer relationships with marketing faculty, professionals and your peers.
  • Faculty experts – Learn from professors with real-world experience working at industry-leading companies and PhDs from highly ranked universities.
  • Certificate of Sales Excellence – Pitch your ideas and influence others by developing sales skills relevant to your careers through role-play and case competitions.
Students in a classroom asking professor rob simon questions.

Research and Academic Opportunities

Build Your Resume in Hands-On Classes

Students competing in the Yahoo Case Competition.

Present solutions to real business professionals who look to you for your expertise in Marketing Special Topics (MRKT 490). Gain the opportunity to network with the clients with the chance to possibly be hired by these companies.

Earn Your Certificate of Sales Excellence

Four students sitting around a table talking.

Perfect your sales skills with opportunities like earning a certificate in sales excellence, selling sponsorships for a class or utilizing state-of-the-art facilities where you can role-play to develop your selling skills.

Compete in Case Competitions

Students competing in the Yahoo Case Competition.

Compete in a variety of case competitions where you’ll strategize marketing solutions for real-world clients.

Make a Difference

Students meeting with local companies.

Engage with local companies and organizations to assist them with problem-solving and making important decisions.

Study Abroad Opportunities

Grappa Itally

Learn Business in Northern Italy

Spend a summer or semester at CIMBA International University in Paderno del Grappa, Italy. Choose from a number of business classes, including six in marketing, while learning more about Italian language and culture.

Students pose in front of sea in Sicily

Market to Global Audiences in Barcelona

Enjoy a summer or semester in Spain learning about international marketing among five other courses at the Institute for American Universities (IAU), while you take in the architecture, cuisine and history of Barcelona. Internships are also available.

See All Business Abroad Opportunities

Student Organizations

Two of the 25+ business related student organization focus on marketing. These clubs provide a great opportunity to grow as a leader, gain experience and make meaningful connections.

American Marketing Association (AMA)

Connects students with faculty and marketing professionals to deepen their marketing expertise, provides exposure to cutting-edge marketing practices and fosters a marketing community based on knowledge sharing. Actively prepares its members for success through guest speakers, national contests and competitions, and more.

Sports Business Association

Offers students interested in sports management with opportunities to expand their personal and professional competences within the sports industry through insightful workshops, networking events and internships as well as industry representatives working and recruiting in this area.

See All Business Related Student Organizations

Recent Marketing Student Placements

Internships

  • Premium Sales and Guest Experience Intern, Washington Nationals
  • Maker Studios Network Intern, The Walt Disney Company
  • Marketing and Corporation Communications Intern, Ameritas
  • Sales Intern, Sandhills Global

Careers

  • Curated Content Producer, Hudl
  • Product Development and Integration Specialist, Union Pacific Railroad
  • Campaign Coordinator, Sojern
  • Buyer, The Buckle Inc.

Graduate Schools

  • Master of Science in Marketing Analysis, DePaul University
  • Master of Arts in Sports Management, Texas Tech University
  • Master of Public Administration (MPA), George Washington University

4-Year Plan and Notable Courses

Explore our curriculum through the 4-year plan. To earn your bachelor’s degree in marketing, you’ll take 120 credit hours of classes. That’s four to five classes a semester, on average.

4-Year Plan

Marketing Analytics (MRKT 350)

Learn how to use data-driven approaches to make strategic marketing decisions in areas such as customer value assessment, segmentation, targeting, brand positioning, new product development and resource allocation. Build skills and confidence in undertaking analyses using choice models, mapping methods, clustering, mixture regression models, conjoint analysis, sales response models and data visualization.

Sports & Event Marketing (MRKT 428)

Develop essential knowledge and skills to promote sports and create event experiences. Explore topics like the planning, promotion, sponsorship activation and logistical support needed to provide a meaningful experience to participants, consumers and sponsors.

Digital Marketing and E-Commerce (MRKT 441)

Get a comprehensive overview of digital marketing principles, including display advertising, paid and organic search engine marketing, SEO, social media and content marketing.

Marketing Management (MRKT 442)

Apply concepts to real business situations in this capstone course. Learn how to think strategically like a marketing manager.

International Marketing (MRKT 453)

Explore how some of the "seemingly" non-marketing issues of globalization have marketing implications. Learn how to market U.S. products abroad as well as how to market global brands locally.

Sales Force Management (MRKT 458)

Learn how companies motivate their salesforce and its implications for success. Explore the management of sales personnel through psychology, marketing and human resource management perspectives.

Contact

Ritchie, Kendra
Kendra Ritchie
Associate Director of Recruitment
HLH 123 D
P.O. Box 880405
Lincoln, NE 68588-0405
402-472-7784
kendra.ritchie@unl.edu
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