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University of Nebraska–Lincoln

Certificate in Marketing Analytics

Certificate in Marketing Analytics


Discover how to conduct meaningful marketing analytics to fuel your insights and impact your organization's marketing and sales. Whatever your undergraduate degree or career path, this 12-credit-hour online program provides you with dynamic methods and tools to use the data available to you to make optimal business decisions. The critical skills taught have broad appeal for employers and are widely applicable to managing effective sales and marketing programs in numerous industries.


August, January or May Start

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What You'll Learn

  • Use market insights techniques to enhance decision-making by translating market data into insights for decisions like pricing, advertising response, resource allocation, new product forecasting, etc.
  • Explore the strengths and weaknesses of the various marketing analytics models and statistical applications
  • Understand how analytical techniques and quantitative models can enhance decision-making by converting data and information to insights and decisions
  • Learn to view marketing phenomena and processes in ways that are amenable to quantitative analysis
  • Recognize the goals, challenges and metrics to use in explanatory and predictive analyses

Take Charge of Your Future

The curriculum is comprised of four methods courses, which you can tailor to fit your interests. The certificate in marketing analytics courses focus on aspects of marketing that benefit the most from the application of analytical methods such as sales forecasting, micro-targeting, modeling consumer choice and data mining. You must earn a grade C or better in each course to complete the certificate.

Explore All Marketing Courses Course Schedule

Complete Two Required Courses

Managerial Marketing

GRBA 813

Development of analytical and decision making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical and global issues.

Business Analytics

GRBA 851

This course provides an introduction to several important business analytics topics and discusses how they can be used to support decision-making in all areas of business, as well as government, education, and agriculture. A prerequisite for all other business analytics courses, GRBA 851 covers methods used to describe data, make predictions and enable decision-making.

Choose Two Elective Courses

Applied Marketing Research

MRKT 821

Prerequisites: GRBA 813 or equivalent

Research methods to supply marketing information pertaining to the: assessment of the nature of demand, assessment of the extent of demand, marketing program development and the monitoring of marketing performance.

Advanced Quantitative Analysis in Marketing

MRKT 824

Prerequisites: GRBA 813 or equivalent

Review, evaluation and design of advanced marketing research investigations. State-of-the-art methodological issues relevant to marketing to provide an understanding of multivariate data analysis pertinent to the marketing literature. Analysis of linkage, structure and causality/change for marketing phenomena.

Advanced Marketing Analytics

MRKT 845

Prerequisites: GRBA 851

Web, social media and consumer text analytics; analyzing consumer data streams from the Internet, mobile devices and sensors; handling very large volumes of data; general data analysis software operation for various marketing problems; marketing platform software for general and specific tasks; learning machines in marketing.

Data-Driven Decision Making

MRKT 850

Prerequisites: One or more graduate or undergraduate statistics classes that cover basic statistics through least-squares regression or permission.

Theory and strategic use of large marketing databases. Translating market data into insights for decisions like pricing, advertising response, resource allocation and new product forecasting. Topics covered include market response models, linear models, clustering and classification, conjoint analysis techniques, resource allocation models, forecasting models, customer profitability analysis, customer choice modeling, value pricing, product line decisions and other significant strategic marketing issues facing today's managers.


Because we review applications on a continual basis, you can start earning the certificate when it works best for you, whether that’s spring, fall or summer.

Students in a UNL graduate business degree program wishing to pursue the certificate will not be subject to additional screening. Students seeking just a certificate will be reviewed by a faculty committee based on:

  • Letter of interest
  • Professional resume
  • Undergraduate GPA
  • Undergraduate transcripts
  • Three references

We will review candidates holistically, but we will recommend that students have completed a bachelor’s degree with a GPA of 3.0 or higher. We also recommend that entering students have three or more years of professional work experience. Students with less than a 3.0 GPA, but who have significant work experience (5+ years of professional experience) will be considered for the certificate program.

Upload Supporting Documents

All Supporting Documents including unofficial transcripts and test scores are uploaded directly via the graduate application.

You are required to submit an unofficial transcript from each post-secondary institution you have attended during the application review process.

Submit Official Transcripts

If you are admitted, you will be required to submit an official transcript sent directly from each institution you have attended to The Office of Graduate Studies. We recommend that you complete this task before your admitted term begins. A hold will be placed on your account if they do not receive your official transcripts by October 1 for the fall term, February 1 for the spring term and July 1 for the summer term. Students will have until that day to submit official transcripts or your admission will be rescinded.

Transcripts can be sent electronically to or by mail to

University of Nebraska–Lincoln
Graduate Admissions
1100 Seaton Hall
Lincoln, NE 68588-0619

International Student Transcript Submission

If you are an international student, please refer to the Nebraska Office of Graduate Studies for transcript and document information.

International Transcript Information

Applying for Multiple Certificates

The College of Business is pleased to provide multiple graduate certificate options. Please note, however, that students pursuing multiple graduate certificates may not apply the same course to more than one certificate. Below is a list of courses used by more than one certificate. If you have questions about this policy, please reach out to the Business Graduate Programs office at

Overlapping Courses in Certificates

  • Business Analytics and Marketing Analytics share GRBA 851
  • Business Analytics and Supply Chain Analytics share GRBA 851
  • Supply Chain Management and Supply Chain Analytics share GRBA 815
  • Marketing Analytics and Strategic Marketing share GRBA 813

Additional information on Application Requirements can be found at Graduate Studies website.

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Before applying, ensure you have met the prerequisites of a bachelor’s degree.

There are no other specific course requirements for admission to the certificate program.

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May Start

Apply by April 1


August Start

Apply by July 1


January Start

Apply by November 1


Since certificate programs are not eligible for financial aid, we know cost is key. At a flat rate of $700 per credit hour, our certificate programs are some of the most affordable in the Big Ten.

Tuition and Fees

Maximize Your Investment

Completing a certificate can be a good way to get a feel for graduate level classes and diversify your expertise. Because the course credits you'll earn while completing a certificate are transferrable, you can roll your credits into a master's program later on. If you're already enrolled in one of our MBA programs, you can use your MBA electives to earn this graduate certificate at the same time.

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Get More Information

Provide your information and we'll send you what you need to know about earning your graduate certificate at Nebraska.

If you have immediate questions, contact our Business Graduate Programs Office at or 402-472-2338.

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