The American Marketing Association (AMA)-Sheth Doctoral Consortium is an event that brings together one doctoral candidate in marketing from each of the leading universities in North America and some from beyond. Outstanding, emerging and established marketing faculty are invited as Consortium Faculty to interact with these Consortium Fellows. Approximately 50-60 leading faculty and about 90 doctoral candidates attend.

The objectives of the 4-day event are to:

• Expose doctoral students to established, as well as emerging scholars/teachers.
• Provide the students with an opportunity to network with other students in their cohort as well as with the doctoral consortium faculty from leading institutions around the world.
• Expose the consortium fellows to cutting edge research topics and ideas that can strengthen their dissertations and provide impetus for future research.
• Provide the students with information about alternative career choices and universities that will help them in their job selection process.
• Sensitize doctoral students to the multiple facets of an academic career, including research, teaching, getting started, and career strategies.

The first AMA Doctoral Consortium was held in 1966 and has been held annually since that time. The recent addition of 'Sheth' to the Consortium title recognizes the generosity of Professor Jagdish Sheth and his commitment to finance part of the Consortium on an ongoing basis through the Sheth Foundation.