Are you interested in leveraging valuable knowledge to improve business performance? In each of our 12-credit-hour online programs, you will
sharpen your analytical skills and learn to use cutting-edge technology to improve business efficiency. Taught by renouned faculty from our
nationally ranked MBA program, both programs are delivered in a series of 8-week courses that are fully optimized for mobile and tailored to meet your goals.
August, January or May Start
The online graduate certificate in Marketing Analytics is designed for Sales and Marketing professionals who would like to use marketing-specific data-analytic tools in their decision making.
The course included in this certificate program have been specifically selected to help prospective students understand the cutting-edge analytic tools and techniques useful for areas such as sales forecasting, key-account management, predictive modeling, consumer segmentation, micro-targeting, consumer choice modeling and data mining, for improved decision making.
This certificate covers a variety of topics that are important to managers in all industries as they seek to influence marketing levers to provide a sustainable competitive advantage.
The courses included in this certificate program helps prospective students understand the cutting-edge marketing concepts and tactics — from market segmentation and competitive positioning to digital and omni-channel marketing and leveraging marketing research for data-driven analysis.
Because we review applications on a continual basis, you can start earning the certificate when it works best for you, whether that’s spring, fall or summer.
To apply, you will need to pay a $50 application fee and submit the following:
- Academic transcripts
- Professional résumé
- Three references names and contact information
- TOEFL or IELTS exam (required for international students) or minimum English proficiency: TOEFL paper 550, TOEFL internet 79, IELTS 6.5.
Note that under the Admission Objective section, you should select “Non-Degree, Graduate Certificate Objective” and then select your desired certificate.
If you are a current student in our MBA programs, you will not need to apply to enroll in the certificate program.
Registration codes for the certificate courses will be sent out from the Business Graduate Programs office approximately 30 days prior to the term start date.
Since certificate programs are not eligible for financial aid, we know cost is key. At a flat rate of $650 per credit hour, our certificate programs are some of the most affordable in the Big Ten.
Completing a certificate can be a good way to get a feel for graduate level classes and diversify your expertise.
Because the course credits you'll earn while completing a certificate are transferrable, you can roll your credits
into a master's program later on. If you're already enrolled in one of our MBA programs, you can use your MBA
electives to earn this graduate certificate at the same time.
Explore Master's Programs
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If you have immediate questions, contact our Business Graduate Programs Office at email@example.com or 402-472-2338.