Marketing

An exciting and broad field, marketing comprises one of the largest areas of employment in business today. Our department dedicates itself to the education of both undergraduate and graduate students as well as faculty involvement in research within the United States and internationally. Gain relevant, real-world experience through taking an experiential learning class, competing in case competitions, and getting involved in student organizations.

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5 UNDERGRADUATE AREAS OF FOCUS

In the marketing major

29YEARS

Hosting Mittelstaedt & Gentry Doctoral Symposium emphasizing dissertation research

6+PROFESSIONAL ORGANIZATIONS

for marketing students

Undergraduate Programs

Marketing Major Agribusiness Major Marketing Minor

Undergraduate Certificate Program

Undergraduate Certificate in Sales Excellence

Graduate Certificate Programs

Certificate in Sales Excellence Certificate in Marketing Analytics Certificate in Strategic Marketing

Ph.D. Program

Ph.D. in Business Specialization in Marketing

“Marketing is all about offering value. You need to understand your customers and provide the value they are looking for. Our marketing faculty work with business professionals to understand what makes their products, companies and offerings more relevant to today's ever-changing business landscape. Our faculty has many different research focus areas that can provide multifaceted knowledge and perspectives to students for them to improve their understandings of the marketing field.”

– Pinar Runnalls, Assistant Professor of Practice in Marketing