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Marketing Emeritus

B
Ball, A. Dwayne
Emeritus

Associate Professor of Marketing Emeritus
 
HLH 345
402-472-2316
Expert Areas:
  • Customer Relationship Marketing
  • Database Marketing
  • Market Research
  • Services Marketing
Research Interests:
  • Measurement and problems of measuring difficult constructs and phenomena
  • Services Marketing and CRM
  • Database Marketing 
C
Carlson, Les
Emeritus

Professor and Nathan J. Gold Distinguished Professorship

Marketing
HLH 345
402-472-2316
Expert Areas:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Research Interests:
  • Consumer Socialization
  • Environmental Advertising
  • Memory Measurement
  • Differential Effect of Advertising on Children and Parents
  • Explanations for Consumerism
  • Diffusion
G
Gentry, James W
Emeritus

Professor and Maurice J. and Alice Hollman College Professor
Marketing
HLH 345
402-472-2316
Expert Areas:
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Research Interests:
  • Changes in consumer behavior associated with life-event transitions
  • Cross-cultural differences in consumer decision processes
  • Consumer acculturation
  • Family decision making
Grossbart, Sanford
Emeritus

Professor and W.W. Marshall Professor of Marketing Emeritus

CoB 345
402-472-2316
Expert Areas:
  • Consumer Socialization
  • Information Technology & the Family
  • Marketing Communication
  • International Consumerism
  • Macromarketing
Research Interests:
  • Consumer response to marketing communication
  • Interactive communication technologies
  • Consumer socialization
  • Consumer communication networks
  • Marketing in the former Soviet Union and E
H
Hampton, Ronald D
Emeritus

Associate Professor of Marketing Emeritus
HLH 345
402-472-2316
Expert Areas:
  • International Marketing
  • Marketing Management
  • Retail Management
  • Leadership
  • Consumer Behavior
K
Kennedy, Patricia
Emeritus

Associate Professor of Marketing Emerita

HLH 345
402-472-2316
Expert Areas:
  • Sports Marketing
  • Marketing Communication
Research Interests:
  • Values information children obtain from advertising.
  • The effect of very thin advertising models on young people's self-esteem and body image.
  • Marketing via the Internet and WWW.
M
Marquardt, Ray
Emeritus
Marketing
HLH 325
402-472-2316
Mittelstaedt, Robert A
Emeritus

Professor and Nathan J. Gold Distinguished Professorship Emeritus

Marketing
HLH 345
402-472-2316
Research Interests:
  • The nature of competition
  • the structure of distribution systems and the use of incentives within those systems
  • the diffusion of innovations
  • and intellectual property protection.